Digital Media Planner

Liquid Advertising, Inc.; Chicago (IL); Remote; USD 60,000 - 75,000; Full time

Job summary

Join a leading advertising agency focused on the gaming community as a Media Strategist/Planner. This remote role will leverage your expertise in paid media strategy and planning to create impactful campaigns for top video game titles. Collaborate with various teams while utilizing data-driven insights to enhance advertising strategies and foster cultural phenomena within the gaming realm.

Benefits

Generous annual bonus plan

Comprehensive benefits package, including health insurance

Generous paid time off

Home office stipends

Qualifications

• 2-5 years of ad agency experience with major clients.
• Strong analytical skills and attention to detail.
• Proficiency in audience and media research tools preferred.

Responsibilities

• Lead project teams in research and campaign management.
• Develop and execute multi-channel digital media campaigns.
• Analyze player behavior and market dynamics for strategic planning.

Skills

Digital media strategy

Paid media strategy

Data analysis

Audience research

Excel

Tools

MRI

SRDS

GWI

SimilarWeb

Pathmatics

Job description

This is a remote opportunity for candidates based in the Central USA time zone

First, a little about us:

• Born in 2000 as an ad agency for the videogame community
• More than 90 employees globally
• Agency partner for Cyberpunk 2077, Tomb Raider, Marvel's Avengers, Doom, Fallout, PUBG and more! See our work at www.liquidarcade.com

What's this position about?

If you're looking to further your advertising planning/strategy career and work with video games, it's time to level up with us!

We put data-driven insights, analytics, and player behavior at the core of everything we do. More than just a media agency, we operate like a laboratory—constantly testing, refining, and evolving our approach to be the best possible extension of our clients' teams.

By deeply understanding player motivations and market dynamics, we craft strategies that don't just drive awareness but turn games into cultural phenomena. From high-level strategic planning to executing precision-targeted digital campaigns across display, social, page takeovers, digital video, and beyond, we make every decision with data, impact, and innovation in mind.

As our new Media Strategist/Planner, you'll put your experience in paid media strategy, planning and operations to work for some of the top video games in the world. You'll serve as a project leader in research, data analysis, and campaign management, collaborating with teams across the agency. Strong analytical abilities, attention to detail, and a proactive approach will help you thrive in this role.

Please note this is an opportunity to join our media buying teams, not for creative strategy/execution.

Requirements

To join us in this highly responsible position, your profile should demonstrate current experience in modern digital advertising strategy and planning—

• 2-5 years of ad agency experience working with major clients on multi-channel digital media campaigns
• Deep knowledge of digital media strategy and planning
• Passion for staying updated on emerging trends, platforms, and best practices in the media and gaming industries
• Proficiency in audience and media research tools such as MRI, SRDS, GWI, SimilarWeb, and Pathmatics (strongly preferred)
• Associate-level experience developing detail-oriented expertise in client invoicing, digital I/Os, audience planning, reporting, and other responsibilities
• Solid Excel-for-media and other analytics skills

Benefits

What's in it for you?

• Base salary: $60,000-$75,000 based on skills and experience level

• Eligibility for a generous annual bonus plan
• Comprehensive benefits package, including fully paid private health insurance.
• Generous paid time off to support work-life balance
• Home office stipends supporting a fully remote work environment

Our stance

Liquid Advertising is committed to creating an anti-racist, anti-sexist environment. We're building an ad agency where committed and creative people from all backgrounds can do their best work.

We're looking forward to meeting you!

No agencies, please. This is a pretty good representation of this position's responsibilities but is not a comprehensive job description. Duties, clients, and team assignments may change as assigned. We regret we cannot consider applicants outside of the United States or those requiring visa sponsorship for this role.