Digital Media Planner

Allied Global Marketing; United States; Remote; USD 50,000 - 90,000; Full time

Job summary

An innovative agency seeks a talented media strategist to elevate entertainment marketing campaigns. In this fully remote role, you'll drive creative media strategies, manage client relationships, and optimize campaigns across multiple channels. With a focus on the fast-paced entertainment industry, you'll collaborate with clients to tackle unique marketing challenges and enhance your media skills with comprehensive training. This is a fantastic opportunity to grow within a supportive environment while making a significant impact in the entertainment sector. Join a forward-thinking team dedicated to connecting brands with their audiences.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

401k Plan

Flexible PTO

10 Company Paid Holidays

Short-term Disability

Long-term Disability

Life Insurance

Qualifications

• 2+ years of experience in digital media strategy, planning, and buying.
• Experience with direct buy, paid social, paid search, or programmatic campaigns.

Responsibilities

• Develop and manage media plans for entertainment clients.
• Negotiate with media vendors and oversee campaign optimizations.
• Lead client communications and review campaign performance.

Skills

Digital Media Strategy

Media Planning

Client Communication

Negotiation Skills

Campaign Optimization

Education

Bachelor's Degree in Marketing or related field

Tools

Adazzle

Self-Serve Platforms

Job description

If you’re ready to make the next step in your media planning and activation career with an interest in the fast-moving entertainment business, we’d like to talk!

Allied is a privately held agency with deep roots in the entertainment business. We’re a global leader in helping entertainment, culture, sports, and lifestyle brands connect with their audiences. As the agency partner to movie studios, touring theater and entertainment companies, the sports business, and more, we offer a unique perspective into the strategy behind activating audiences.

About the role:

This strategic position is for someone who’s interested in driving inventive new paid media strategies for a couple of our entertainment clients. This year is a nexus event for live entertainment. The competition for the entertainment dollar is fierce, with new players providing further competition. You’ll work directly with our clients to pitch and design multi-channel approaches for each of their unique marketing challenges.

You’ll manage the full cycle of your media plan, from strategy and planning through activation (including self-serve platforms) and reporting. If you’re looking to broaden your media skillset, we’ll provide the training and support to help you round out your media skills—plus a strong internal promotion path.

Responsibilities:

1. Participate in strategy development and align with senior team members.
2. Create media plan, handle updates based on internal and client feedback.
3. Present/send media plan to client and/or support senior team member presenting plan as needed.
4. Negotiate with media vendors.
5. Oversee and work with associate on campaign set-up and optimizations.
6. Review campaign performance, suggest and make optimizations.
7. Work with associate to review reporting, help identify insights – if identified, help flush out to discover the “why” and “what’s next”.
8. Lead on client communication.
9. Review campaign/platform set up and budget to ensure correct setup.
10. Actualize media plan based on campaign end or monthly Adazzle actuals.
11. Brainstorm strategy across teams in terms of audience building, creative development, etc.
12. Oversee all platform pacing efforts against the media plan.
13. Decide who will lead day-to-day client communications.

Your experience:

1. 2+ years of digital media strategy, planning, and buying experience.
2. A solid time as a digital-focused associate/assistant learning the ins and outs of direct buy, paid social, paid search, and/or programmatic campaigns.
3. Please highlight any experience you have with the entertainment business.

This is an overview of this position’s responsibilities, so specific roles and responsibilities and other aspects of this description may change.

Details:

1. While this position is fully remote, our ideal candidate must be able to work East Coast hours.
2. This position will be eligible to participate in the standard benefits offered to full-time employees of Allied Global Marketing (medical, dental, vision, short-term and long-term disability and life insurance as well as 401k and Flexible PTO). We also offer 10 company paid holidays.

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