Digital Media Manager – Newsroom

Nexstar Media Group, Inc.; Fayetteville (AR); On-site; USD 70,000 - 110,000; Full time

Job summary

KNWA/FOX24 Northwest Arkansas seeks a Digital Media Manager to lead digital content strategy and execution across web, mobile, social, and OTT platforms. You will manage the digital team, set daily priorities, and ensure digital-first coverage that aligns with the newsroom’s editorial workflow.

The role emphasizes growth in pageviews and video, SEO excellence, vertical video output, and a strong digital brand presence.

Qualifications

• Bachelor’s degree in journalism, communications, digital media, or related field.
• 3+ years in a newsroom or digital content environment.
• Strong leadership and communication skills.
• Expertise in digital publishing, SEO, social media strategy, and analytics tools.
• Ability to manage multiple priorities in a fast-paced environment.
• Experience with vertical video creation and OTT platforms preferred.
• Familiarity with Northwest Arkansas news landscape is a plus.

Responsibilities

• Oversee all digital publishing across website, mobile app, social media, and OTT platforms.
• Lead daily digital editorial meetings to set priorities and update plans.
• Coordinate with News Director and Assignment Manager for digital-first coverage.
• Ensure stories have both a broadcast and digital plan before reporters leave the newsroom.
• Supervise digital producers, social/vertical video producers, and OTT content creators.
• Provide coaching and development to strengthen writing, SEO, and digital storytelling skills.
• Manage schedules to ensure strong coverage during peak digital hours.
• Develop and execute strategies to grow pageviews, video views, app usage, and CTV consumption.
• Increase vertical video output for TikTok, Instagram Reels, Facebook, and YouTube Shorts.
• Oversee homepage curation and top stories updates.
• Drive OTT content creation and playlist management.
• Monitor real-time analytics and adjust coverage accordingly.
• Produce weekly and monthly digital performance reports for newsroom leadership.
• Identify trends and opportunities for improvement.
• Ensure all digital content meets station standards for accuracy, fairness, and brand voice.
• Maintain strong SEO practices, headline writing, and metadata usage.
• Uphold Nexstar digital policies, legal guidelines, and ethical standards.
• Collaborate with reporters, photographers, producers, and anchors to strengthen digital integration.
• Coordinate with corporate digital teams on best practices, tools, and platform updates.

Skills

Leadership

Communication

Digital publishing

SEO

Social media strategy

Analytics tools

Video storytelling

Education

Bachelor's degree in journalism

Tools

Analytics platforms

Job description

The Digital Media Manager leads all digital content strategy and execution for the newsroom, ensuring KNWA/FOX24 delivers timely, accurate, and engaging content across web, mobile, social, and OTT platforms. This role manages the digital team, sets daily priorities, drives audience growth, and ensures digital is fully integrated into the newsroom’s editorial workflow. The Digital Media Manager is responsible for elevating digital storytelling, increasing vertical video output, improving SEO performance, and strengthening the station’s digital brand presence in Northwest Arkansas.

• Daily Content Leadership
  • Oversee all digital publishing across website, mobile app, social media, and OTT platforms.
  • Lead daily digital editorial meetings (10am, 2pm, 4pm) to set priorities and update coverage plans.
  • Coordinate with the News Director and Assignment Manager to ensure digital-first coverage of breaking news.
  • Ensure all stories have both a broadcast and digital plan before reporters leave the newsroom.
• Team Management
  • Supervise digital producers, social/vertical video producers, and OTT content creators.
  • Provide coaching, feedback, and development to strengthen writing, SEO, and digital storytelling skills.
  • Manage schedules to ensure strong coverage during peak digital hours.
• Content Strategy & Growth
  • Develop and execute strategies to grow pageviews, video views, app usage, and CTV consumption.
  • Increase vertical video output for TikTok, Instagram Reels, Facebook, and YouTube Shorts.
  • Oversee homepage curation, ensuring top stories are updated frequently and optimized for engagement.
  • Drive OTT content creation and playlist management.
• Analytics & Performance
  • Monitor real-time analytics and adjust coverage accordingly.
  • Produce weekly and monthly digital performance reports for newsroom leadership.
  • Identify trends, high-performing content, and opportunities for improvement.
• Quality & Standards
  • Ensure all digital content meets station standards for accuracy, fairness, and brand voice.
  • Maintain strong SEO practices, headline writing, and metadata usage.
  • Uphold Nexstar digital policies, legal guidelines, and ethical standards.
• Collaboration
  • Work closely with reporters, photographers, producers, and anchors to strengthen digital integration.
  • Partner with promotions and sales on digital initiatives when appropriate.
  • Coordinate with corporate digital teams on best practices, tools, and platform updates.
• Qualifications
  • Bachelor’s degree in journalism, communications, digital media, or related field.
  • 3+ years of experience in a newsroom or digital content environment.
  • Strong leadership and communication skills.
  • Expertise in digital publishing, SEO, social media strategy, and analytics tools.
  • Ability to manage multiple priorities in a fast-paced environment.
  • Experience with vertical video creation and OTT platforms preferred.
  • Familiarity with Northwest Arkansas news landscape is a plus.
• Core Competencies
  • Digital-first mindset
  • Strong editorial judgment
  • Team leadership and coaching
  • SEO and analytics fluency
  • Social media strategy
  • Breaking news urgency
  • Creative storytelling
  • Collaboration across departments