Digital Media Manager

RTW Investments, LP; New York (NY); On-site; USD 140,000 - 170,000; Full time

Benefits offered by this job

Discretionary incentive compensation

Medical and life insurance

Retirement plans

Tax-free savings options

Access to healthcare programs

Job summary

RTW Investments, LP, a global life-cycle investment and innovation firm, seeks a Digital Media Manager in New York to lead social media strategy, content development, and analytics across organic and paid channels. You will own website, SEO, content platforms, and podcast production coordination with a focus on compliance and investor audiences.

Qualified candidates will have 5+ years in digital media, strong analytics, GA4 proficiency, Canva design skills, and experience with CRM/email

Qualifications

• Bachelor's degree required.
• 5 or more years of experience in digital media, social media strategy, or content marketing, preferably in healthcare, biotech, financial services, or B2B professional services.
• Demonstrated expertise as a true social media native: deep knowledge of platform algorithms, content formats, and engagement best practices across LinkedIn, X, and Instagram, with the ability to identify trends and adapt strategy independently.
• Strong digital media analytics fluency: comfortable defining KPIs, building performance dashboards, and translating data into strategic recommendations across social, paid, email, and web.
• Experience with Google Analytics 4 (GA4) for web analytics, content, UX, and SEO recommendations.
• Familiarity with SEO and generative engine optimization (GEO) best practices.
• Website content management experience, including end-to-end ownership and vendor relationship management.
• Experience coordinating video production or podcast pipelines with external producers.
• Graphic design fluency in Canva or equivalent.
• Exceptional written communication skills for sophisticated professional, scientific, and investor audiences.
• Experience managing a CRM or email marketing platform end to end, including audience segmentation and CAN‑SPAM/GDPR compliance; experience with HubSpot or equivalent a plus.
• Experience in digital health, biotech, life sciences, or financial/investment communications preferred.
• Familiarity with compliance-sensitive content environments (SEC, FINRA, Reg FD, or pharma/healthcare regulatory frameworks) preferred.
• Must be able to work from RTW's New York City office.

Responsibilities

• Drive and implement RTW's social media strategy across LinkedIn, X and Instagram, aligning with brand and audience targets.
• Develop and manage a monthly social content calendar for firm and executive channels.
• Monitor and report on social KPIs: reach, engagement, CTR, CPM, conversions, and share of voice.
• Plan, execute, and optimize paid campaigns across LinkedIn and X with A/B testing.
• Own end-to-end campaign goals, budgets, performance, and optimization recommendations.
• Own the RTW website content, design updates, vendor relations, UX, and GA4-driven recommendations.
• Lead SEO and GEO strategy for traditional search and AI-powered discovery.
• Launch and manage content subscription/marketing platform with audience segmentation and email campaigns.
• Coordinate social content and podcast production with internal and external teams.
• Ensure content moves through compliance workflows and executive reviews.

Skills

Social media strategy

Digital analytics

Content marketing

Written communication

CRM management

Compliance awareness

Project coordination

Education

Bachelor's degree

Tools

GA4

Canva

HubSpot

Job description

RTW Investments, LP is a global, full life-cycle investment and innovation firm dedicated to solving the most challenging unmet patient needs. We combine deep expertise in biology, medicine, and technology with a rigorous commercial lens to identify and support transformational breakthroughs in biopharmaceuticals and medical technology. Our mission: we power breakthrough therapies that transform the lives of millions.

RTW Investments – Recent Press

Overview

RTW Communications has built a multi-format content engine spanning investor blogs, a flagship podcast series, executive social media, video, and paid campaigns reaching institutional investors, portfolio companies, biotech executives, and scientific leaders worldwide. Reporting to the Director of Communications, the Digital Media Manager owns the digital activation layer of that program, translating communications strategy into measurable audience growth and engagement across every channel.

Key Responsibilities

Social Media Strategy and Execution

• Drive RTW's social media strategy across LinkedIn, X (Twitter), and Instagram, applying the distinct role of each platform: LinkedIn for targeted institutional audiences, X for broad reach and real-time biotech engagement, and Instagram for culture and brand building.
• Function as a true social media native: stay ahead of algorithm changes and format-specific best practices, and apply that knowledge independently. Within established brand guardrails, make operational platform decisions autonomously; elevate to the Director of Communications any decision involving executive positioning, portfolio companies, investment themes, or compliance sensitivity.
• Develop and manage a monthly social content calendar and maintain consistent, high-quality publishing across RTW's firm account and select executive channels.
• Demonstrate fluency in digital media KPIs across organic social, paid campaigns, email, and web, including reach, engagement rate, CTR, CPM, conversion, and earned share of voice.

Paid Social and Campaign Management

• Plan, execute, and optimize paid social campaigns across LinkedIn and X, including A/B testing across creative formats, copy, and audience segments.
• Own campaign KPIs end to end: define goals, monitor performance, manage budgets, and deliver regular reporting with actionable optimization recommendations.

Website Management and Optimization

• Own the RTW website in its entirety: content management, design updates, vendor relationship management, UX improvements, and GA4-driven content and conversion recommendations.
• Own RTW's SEO and GEO (generative engine optimization) strategy, ensuring the site is optimized for both traditional search and AI-powered discovery tools.

Content Subscription Platform and Audience Development

• Launch and manage RTW's content subscription and marketing platform, including audience segmentation, subscriber journey design, and email marketing campaigns, ensuring full compliance with CAN‑SPAM, GDPR, and Reg FD.
• Track and report on email performance metrics including open rates, CTR, and list growth, with recommendations for ongoing optimization.

Content and Podcast Production

• Write and edit social media copy, campaign content, email subject lines, and newsletter content, maintaining RTW's voice and compliance standards. Create or direct digital graphic assets in Canva for social and digital use.
• Coordinate the full RTW podcast production pipeline with the Director of Communications and external vendors, including content briefs, guest recruitment, review cycles, publication timelines, and social amplification.
• Route content through the RTW Comms review workflow, ensuring all material moves through the appropriate executive and compliance review sequence with clear priority designation before publication.

The listed responsibilities are not comprehensive, and additional tasks may be assigned as required.

Qualifications and Skills

• Bachelor's degree required.
• 5 or more years of experience in digital media, social media strategy, or content marketing, preferably in healthcare, biotech, financial services, or B2B professional services.
• Demonstrated expertise as a true social media native: deep knowledge of platform algorithms, content formats, and engagement best practices across LinkedIn, X, and Instagram, with the ability to identify trends and adapt strategy independently.
• Strong digital media analytics fluency: comfortable defining KPIs, building performance dashboards, and translating data into strategic recommendations across social, paid, email, and web.
• Experience with Google Analytics 4 (GA4) for web analytics, content, UX, and SEO recommendations.
• Familiarity with SEO and generative engine optimization (GEO) best practices.
• Website content management experience, including end-to-end ownership and vendor relationship management.
• Experience coordinating video production or podcast pipelines with external producers.
• Graphic design fluency in Canva or equivalent.
• Exceptional written communication skills for sophisticated professional, scientific, and investor audiences.
• Experience managing a CRM or email marketing platform end to end, including audience segmentation and CAN‑SPAM/GDPR compliance; experience with HubSpot or equivalent a plus.
• Experience in digital health, biotech, life sciences, or financial/investment communications preferred.
• Familiarity with compliance-sensitive content environments (SEC, FINRA, Reg FD, or pharma/healthcare regulatory frameworks) preferred.
• Must be able to work from RTW's New York City office.

The base salary for this New York-based position ranges from $140,000 to $170,000, depending on experience, skills, and responsibilities. Actual salary may vary based on qualifications and the level at which the role is hired. In addition to the base salary, the role includes a discretionary incentive compensation program, and a comprehensive benefits package, including medical and life insurance, retirement plans, tax-free savings options, and access to additional healthcare programs.