Digital Media Director, Multiplatform Growth

Nexstar Media Group, Inc.; Lubbock (TX); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Paid time off

Parental leave

Life insurance

Job summary

KLBK-TV seeks an experienced Digital Media Director to lead the newsroom's digital content operation and multiplatform strategy in a fast-paced environment. You will drive audience growth, social initiatives, and streaming/CTV execution across broadcast, digital, and mobile platforms.

The role requires strong editorial judgment, cross-platform leadership, and a proven track record in growing digital audiences while coaching staff to adopt digital-first workflows.

Qualifications

• Bachelor's degree or equivalent experience in journalism, communications, digital media, or related field.
• Minimum five (5) years of leadership in digital news, audience development, streaming, social media, or multiplatform content operations.
• Demonstrated success driving audience growth and managing high-performing teams.
• Strong knowledge of digital analytics, SEO, audience behavior, social media platforms, and streaming ecosystems.
• Excellent editorial judgment, communication, organizational, and leadership skills.
• Ability to thrive in a fast-paced newsroom and manage multiple priorities.
• Experience across broadcast, digital, social, and streaming platforms preferred.

Responsibilities

• Lead digital, social, streaming, and CTV content strategy as a member of the newsroom leadership team.
• Partner with newsroom leaders to drive multiplatform content planning, audience growth, and coverage execution.
• Direct digital coverage during breaking news, severe weather, and major events.
• Drive measurable growth in digital audiences, social engagement, streaming and CTV viewership, SEO performance, audience loyalty, and multiplatform content execution while fostering employee development, adoption of digital-first workflows, and achievement of newsroom strategic objectives.
• Lead KLBK+ and streaming initiatives, identifying opportunities for live and original content.
• Supervise Digital Producers and digital staff, providing coaching, performance management, and professional development.
• Establish clear goals, expectations, and Key Performance Indicators (KPIs) for newsroom staff.
• Provide regular feedback, performance evaluations, and development opportunities for staff.
• Foster collaboration across broadcast, digital, social, and streaming platforms while promoting a digital-first newsroom culture.

Skills

Leadership experience

Editorial judgment

Communication

Digital strategy

Analytical skills

Education

Bachelor's degree in Journalism, Communications, Digital Media, or related field

Tools

SEO analytics

Social media platforms

Streaming ecosystems

Job description

KLBK-TV seeks an experienced Digital Media Director to lead the newsroom's digital content operation and multiplatform strategy in a fast-paced environment. You will drive audience growth, social initiatives, and streaming/CTV execution across broadcast, digital, and mobile platforms.

The role requires strong editorial judgment, cross-platform leadership, and a proven track record in growing digital audiences while coaching staff to adopt digital-first workflows.