Digital Media Associate

Applecart; New York (NY); Hybrid; USD 75,000 - 95,000; Full time

Benefits offered by this job

Annual cash bonus

Equity compensation

Job summary

Applecart in New York is seeking a Digital Media Associate to support the Client Services team in media planning and ad trafficking. This hybrid role requires collaboration with external media partners and internal teams to ensure successful digital advertising campaigns. Candidates should have at least 1 year of experience in media planning, knowledge of trafficking on platforms like Facebook and LinkedIn, and a strong understanding of client account management. Competitive salary ranges from $75,000 to $95,000 based on experience.

Qualifications

• 1+ years of experience drafting media plans for digital advertising campaigns.
• Trafficking experience with programmatic and social platforms.
• Track record of success in project management roles.

Responsibilities

• Assist with media planning and ad trafficking.
• Support the Client Services team in digital media best practices.
• Oversee trafficking requests and monitor pacing for live campaigns.

Skills

Media planning

Ad trafficking

Client account management

Process improvement

Vendor management

Tools

Facebook Ads Manager

LinkedIn Ads Manager

Twitter Ads

Job description

About The Role

As a Digital Media Associate, you will serve as a vital resource for the Client Services team in assisting with media planning and ad trafficking, as well as liaising with external media partners. In this role, you will support internal processes to maximize efficiency and significantly impact outcomes for advertising clients. In addition to your expertise in digital media planning and buying, you’ll bring knowledge in trafficking on social platforms, programmatic channels, and exposure to client account management.

What You’ll Do

• Assist with media planning and ad trafficking, collaborating with external media partners and internal teams.
• Act as a resource and support the Client Services team in sharing and codifying digital media best practices.
• Consult with Client Services managers and strategists to build media plans and manage digital advertising campaigns.
• Oversee trafficking requests, monitor pacing for live campaigns, and QA digital advertising campaigns.
• Traffic ad campaigns including building campaigns on Facebook Ads Manager and LinkedIn Ads Manager.

Experiences and Capabilities You Bring

• 1+ years of experience drafting media plans for digital advertising campaigns.
• Trafficking experience with programmatic and social platforms, including Facebook Ads Manager, LinkedIn Ads Manager, Twitter Ads.
• Experience with client account management or working with campaign stakeholders.
• Track record of success in past project management roles.
• Passion for process improvement and experience and familiarity with client-facing presentations and reports.
• Vendor management experience.
• Exposure to custom-list targeting and an understanding of the nuances of reaching individuals 1 to 1 through digital advertising.

Hybrid Role

This is a hybrid role. Work from home on Monday and Friday and in Applecart’s New York City office Tuesday through Thursday.

Location

New York City office (hybrid required).

Compensation

Our compensation package consists of three components: (i) a base salary, (ii) annual cash bonus, and (iii) generous equity compensation.

The base salary range for this role is between $75,000-$95,000, based on the candidate's experience and skills relative to the requirements listed above. The salary range is exclusive of discretionary annual cash bonus and equity compensation. The salary range is specific to candidates located in the New York City area.