Digital Media Apprentice

ADP; El Paso (TX); On-site; USD 21,000 - 29,000; Part time

Job summary

Workforce Solutions Borderplex is seeking a fast-learning Digital Media Apprentice to join our Communications team. The role focuses on graphic design and motion graphics, with opportunities to dabble in videography and photography across events and campaigns.

You'll draft social content, edit media, and create graphics while supporting outreach efforts. A college student or recent graduate in Communications, Marketing, or related fields is ideal, with willingness to travel locally.

Qualifications

• Strong skills in graphic design and/or motion graphics; videography/photography are a plus.
• Strong written and verbal communication skills.
• Familiarity with social media platforms and digital marketing tools.
• Fast learner with initiative and ability to manage multiple tasks.
• Creative, detail-oriented, and able to thrive in a fast-paced environment.

Responsibilities

• Content Creation & Media Support: draft/edit communications materials, capture/edit photos or videos, design graphics using CC or Canva.
• Support planning, promotion, and execution of outreach events and campaigns.
• Develop promotional content such as brochures, presentations, and digital ads.
• Digital Tools & Analytics: use Adobe CC, Canva, Monday.com, Meta Business Suite, LinkedIn, YouTube, Google Analytics, Mailchimp; monitor analytics.
• Collaborate with Communications team to ensure consistent messaging and contribute ideas aligning with goals.

Skills

Graphic design

Motion graphics

Communication skills

Social media / digital marketing tools

Fast learner

Creativity / detail-oriented

Travel willingness

Education

College student or recent graduate

Tools

Adobe Creative Cloud

Photoshop

Lightroom

Premiere Pro

Illustrator

Canva

Monday.com

Meta Business Suite

LinkedIn

YouTube

Google Analytics

Mailchimp

Mobile Texting

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Work Based Learning El Paso, TX, US

Salary Range: $18.00 To $18.00 Hourly

Work-Based Learner

Communication

Some travel in WSB region (West Texas) and state.

$18.00/hour

Non-Exempt, Part-time (Max. 480 hours)

Workforce Solutions Borderplex is one of 28 public workforce development boards in Texas serving the six-county Borderplex region.

We are a non-profit opportunity incubator, personalizing the career path and connecting the right people to the right positions. With the tools, programs, and services we provide, we know you can do anything you put your heart into. Our organization and its initiatives have been recognized and awarded by the Texas Workforce Commission for our innovative approach to assisting employers and job seekers.

WSB serves in the spirit of community support. What we do is so important, but we don’t do it alone. We serve the regional business community. Our mission is to help them grow stronger so they can create better jobs. We also prepare people to fill those jobs and achieve a sustaining and fulfilling career.

WSB exhibits a growth mindset. We seek individuals who buy into this mission and lead by example by being good stewards of our financial resources, work efficiently to stretch our resources, and support the organization and its community partners so we can collectively elevate the regional economy. Our values include transparency, innovation, accountability, research-driven, impact-driven, integrity, collaboration, and empathy. Join this high-performing team and support a thriving regional economy!

SUMMARY/OBJECTIVE

Workforce Solutions Borderplex is seeking a fast-learning, proactive Digital Media Apprentice to join our Communications team. This hands-on apprenticeship is designed for a college student or recent graduate who is eager to build their portfolio and gain real-world experience in communications, outreach, and digital media.

We are looking for someone with a strong background in graphic design and/or motion graphics, though this will not be their only focus—all responsibilities listed below apply.

This role requires someone who is good at initiating tasks or projects and can quickly jump in to support team needs. Because our department moves fast, there isn’t a lot of room for extensive training—you’ll need to learn quickly, adapt easily, and contribute right away. The apprentice may also be required to drive to events, meetings, and production locations to capture video, photography, or other media.

Role and Responsibilities

• Content Creation & Media Support
  • Draft and edit communications materials, including social media posts, newsletters, and digital campaigns.
  • Capture and edit photos or videos to highlight events, programs, and initiatives.
  • Design graphics, flyers, and other creative assets using Adobe Creative Cloud or Canva.
• Support the planning, promotion, and execution of outreach events and campaigns.
• Assist in developing promotional content such as brochures, presentations, and digital ads.
• Digital Tools & Analytics
  • Use tools like Adobe Creative Cloud (Photoshop, Lightroom, Premiere Pro, Illustrator), Canva, Monday.com, Meta Business Suite, LinkedIn, YouTube, Google Analytics, Mobile Texting, and Mailchimp.
  • Monitor analytics and engagement to report on the performance of campaigns.
• Work closely with the Communications team and other departments to ensure consistent messaging.
• Jump into team projects and contribute creative ideas that align with organizational goals.

Experience and Education Requirements

College student or recent graduate in Communications, Marketing, Graphic Design, Media Production, or related field.

KNOWLEDGE, SKILLS, ABILITIES

• Strong skills in graphic design and/or motion graphics; experience with other areas such as videography, video editing, or photography is a plus.
• Strong written and verbal communication skills.
• Familiarity with social media platforms and digital marketing tools.
• A fast learner with the ability to take initiative and manage multiple tasks.
• Creative, detail-oriented, and able to thrive in a fast-paced environment.
• Outgoing, vibrant, and energetic—someone who brings positive energy to the team and connects well with others.
• Must be willing to travel locally for events, meetings, and production needs.

JOB SPECIFIC COMPETENCIES

• Attention to Detail: Ensures information is complete and accurate; follows up with others to ensure that agreements and commitments have been fulfilled.
• Planning & prioritization: Plans and organizes work activities; manages several tasks at once.
• Innovation: Develops new insights into situations and applies different and novel solutions to make improvements.

GENERAL/ORGANIZATIONAL COMPETENCIES

• Quality/Compliance: Achieving a standard of excellence with our work processes and outcomes, honoring the organization’s policies and all regulatory requirements
• Customer focus: Striving for high customer satisfaction, going out of our way to be helpful and pleasant, making it as easy as possible on the customer rather than our department or the organization.
• Communication: Balancing listening and talking, speaking, and writing clearly and accurately, influencing others, keeping others informed
• Collegiality/Collaboration: Being helpful, respectful, approachable, and team-oriented, cooperating with others, inside and outside the organization, to accomplish objectives to build and maintain mutually beneficial partnerships, leverage information, and achieve results.
• Initiative: Taking ownership of our work, doing what is needed without being asked, following through
• Efficiency: Planning ahead, managing time well, being on time, being cost conscious, thinking of better ways to do things
• Continuous Learning & Self Development: Being receptive to feedback, willing to learn, embracing continuous improvement, and proactively investigating new perspectives, approaches, and behaviors.
• Integrity/Transparency: Upholds social, ethical, and organizational norms and values; firmly adhere to codes of conduct and ethical principles; behaves consistently and is open, honest, and trustworthy; acts without consideration of personal gain.
• People management (for those with direct reports): Setting clear expectations, reviewing progress, providing feedback and guidance, and holding people accountable.

Additional Notes

Must possess a valid driver’s license and meet requirements to be included as an authorized driver on the Workforce Solutions Borderplex Commercial Package Policy as stipulated by the insurance carrier. Successful clearance of local and/or state background checks.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice based on business needs.

EEO/ADA

Workforce Solutions Borderplex provides equal employment opportunities to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.