Digital Media Analytics Specialist (financial industry)

Aquent; New York (NY); On-site; USD 80,000 - 100,000; Full time

Job summary

An established industry player is seeking a skilled Analyst for Digital Measurement and Reporting. This role is crucial in supporting a world-class Performance Media and Creative Agency focused on analytics and insights to drive data-driven decisions. You will collect and analyze digital media data, create performance dashboards, and collaborate with cross-channel teams to optimize campaigns. This position offers an exciting opportunity to work with leading brands and contribute to innovative projects in a dynamic environment. If you are passionate about data and eager to make an impact, this role is ideal for you.

Benefits

Subsidized Health Plans

Vision Insurance

Dental Plans

Paid Sick Leave

Retirement Plans with Match

Free Online Training

Qualifications

• 3+ years of digital measurement/analytics experience required.
• Strong analytical skills and attention to detail are essential.

Responsibilities

• Support measurement plan implementation and data quality assurance.
• Analyze digital media data to provide insights and recommendations.

Skills

Digital Measurement

Data Analysis

Google Analytics

Tableau

Microsoft Excel

SQL

SAS

Python

Attention to Detail

Interpersonal Skills

Education

Bachelor's Degree

High School Diploma/GED

Tools

Google Analytics Suite

Tableau

Microsoft Excel

Job description

Direct message the job poster from Aquent

Senior Recruiter at Aquent | Connecting Top Marketing Talent with Fortune 500 Companies in the Consumer, Professional Services, Media, and Technology…

Title: Analyst, Digital Measurement and Reporting

Role Summary / Purpose

Our client is continuing to build a world-class Performance Media and Creative Agency committed to driving results with our retail and payments partners while also delivering leading customer experiences. Within this agency, our Measurement Team is focused on providing analytics and insights to support data-driven decision making across all channels and customer touchpoints. We are seeking an Analyst, Digital Measurement and Reporting who will support digital media measurement, performance reporting, and data visualization, and campaign insights generation.

Essential Duties and Responsibilities

1. Support VP / AVP on measurement plan implementation.
2. Collect and clean digital media data, perform data quality assurance, and create dashboard visuals to report on campaign performance.
3. Monitor campaign performance, analyze digital media data to draw key insights and learnings, partner with digital channel teams on campaign optimization recommendations.
4. Support cross-channel measurement to evaluate and refine activity, including but not limited to test and learn, conversion lift studies, and ROI / ROAS analysis.
5. Assist with ad-hoc based digital media analysis and drive insights.
6. Document measurement and reporting projects and ensure processes can be replicated and scaled across platforms.
7. Perform data QA for reporting to ensure data integrity.

Required Skills

1. Bachelor’s degree or, in lieu of degree, a high school diploma/GED and 3+ years of digital measurement/analytics experience.
2. A minimum of 2 years of digital analytics experience.
3. Deep familiarity with paid digital reporting platforms (Display, Programmatic, SEM, Video, Social), including UI navigation, report creation and downloading, digital media data structure.
4. Strong analytical skills with the ability to interpret media data and develop action plans.
5. Strong attention to detail, can perform large scale data quality assurance tasks with curiosity and sensitivity to data abnormalities.
6. Proficient knowledge in the Google analytics suite (Google Analytics, Big Query, Campaign Manager) and reporting tools – Tableau and Microsoft Excel Pivot Tables.

Desired Characteristics

1. Financial industry (e.g. banking, credit cards, lending) experience.
2. Familiarity with Health and Wellness industry.
3. Working knowledge of media data ETL process and programming languages such as SQL, SAS, Python.
4. Experience in Media Mix Modeling and Multi-touch Attribution analysis.
5. Working knowledge with digital campaign trafficking and tagging processes and tools.
6. Familiarity with agile processes.
7. Strong inter-personal skills, with ability to influence across cross-functional teams in a large organization.
8. Motivated self-starter and team player.
9. Experience using SQL to extract and analyze data.

The target hiring compensation range for this role is $50.00 to $55.00 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

Seniority level

Mid-Senior level

Employment type

Temporary

Job function

Marketing and Analyst