Analyst - Paid Media Consumer Analytics

TSR Consulting Services, Inc.; New York (NY); Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a detail-oriented Analyst in Paid Media Consumer Analytics to join their dynamic consumer revenue analytics team. This role involves empowering teams with data-driven insights, supporting reporting needs, and conducting analyses to optimize paid acquisition and retention campaigns. The ideal candidate will possess strong quantitative skills and a solid grasp of performance marketing metrics. If you're passionate about analytics and eager to make an impact in a fast-paced environment, this opportunity is perfect for you.

Qualifications

• Strong quantitative skills and understanding of performance marketing metrics.
• Ability to incorporate data and testing findings into decision-making.

Responsibilities

• Support paid team with reporting and segmentation needs.
• Build and maintain reporting dashboards aggregating data from multiple sources.
• Conduct exploratory analyses to grow and retain subscribers.

Skills

Quantitative Skills

Performance Marketing Metrics

Data Analysis

A/B Testing

Education

Bachelor's Degree in a related field

Tools

SQL

Python

Excel

Snowplow

Shopify

Mode Analytics

Looker

Job description

Direct message the job poster from TSR Consulting Services, Inc.

Recruiting Lead at TSR Consulting Services, Inc

Our client is hiring a Analyst - Paid Media Consumer Analytics on a contract basis.

Job ID: 82332

Work Location: Remote

Job Description

Analyst - Paid Media Consumer Analytics (Subs + Box)

Client is a truly global company, with over 25 titles in 32 markets, and paid subscriptions are key to its success. As a member of our consumer revenue analytics team, you will democratize campaign, test, and subscription funnel data, empowering teams to make informed decisions at strategic and tactical levels.

You will need strong quantitative skills, a solid understanding of performance marketing metrics, and the ability to incorporate data and testing findings into decision-making. Comfort working collaboratively across regions and in a fast-paced environment is essential.

Primary Responsibilities

1. Support paid team with reporting and segmentation needs across tactics, including content marketing and direct response.
2. Build & maintain reporting dashboards aggregating data from multiple sources.
3. QA testing plans.
4. Conduct exploratory and ad-hoc analyses, build audience segments to grow and retain subscribers, focusing on paid acquisition and retention campaigns.
5. Apply learnings from tests, research, and competitors to find new revenue growth opportunities.
6. Identify areas in the consumer journey with high potential to grow profit.

Desired Skills & Qualifications

Languages

• SQL preferred (expected to learn on the job if not known).
• Python or R a plus.

Technologies

• Familiarity with querying relational databases.
• Excel proficiency.
• Basic understanding of data visualization principles.

Analytics

• Web analytics, marketing analytics, A/B testing.
• Knowledge of CDPs and data providers is a plus.
• Basic understanding of statistics.

Platforms

• Snowplow, Shopify.
• Experimentation platforms like Optimizely are a plus.
• Visualization tools such as Mode Analytics, Looker, ggplot/matplotlib, or similar.

Seniority level

Associate

Employment type

Contract

Job function

Analyst

Industries

Advertising Services