Digital Marketing Tech Lead – AI, CRM & Web Experience

Masco Corporation; Indianapolis (IN); On-site; USD 104,000 - 163,000; Full time

Benefits offered by this job

Culture & diversity

Wellbeing benefits

Learning & development

Volunteer day

Job summary

Delta Faucet Company is seeking a Functional Manager in Digital Marketing Technology within IT to lead engagements across marketing platforms in the B2C space. You will guide business partners, design solutions, and govern platforms for Delta brands and channels.

The role requires a bachelor’s degree and 5+ years in delivering technical solutions for marketing channels, plus hands-on experience with Salesforce Marketing Cloud, content management, and AI-enabled marketing.

Qualifications

• Bachelor’s degree and 5+ years’ experience crafting, delivering, and developing technical solutions to support business process and organization change.
• Demonstrable experience in developing professional business relationships and cultivating these relationships to drive value centric initiatives.
• Experience supporting and solutioning in digital marketing channels including email, social, web and mobile.
• Experience with Salesforce Marketing Cloud governance and technical administration of the platform or similar.
• Experience with content management platforms including PIM & DAM solutions.
• Experience with search technologies and SEO, SEM, SOM & AEO
• Demonstrated ability to leverage generative AI across varying toolsets to increase efficiencies while maintaining brand, privacy and governance standards.
• Creative and critical thinking, problem solving, business case development and achievement.
• Experience working with external partners, including agencies and contractors.
• Shown ability to implement new standards and processes.
• Excellent written and verbal communication skills with the ability to understand technical information and translate that information to users.
• Executes responsibilities with limited oversight required.

Responsibilities

• Develop strong partnering relationships within the Company’s Brands and Channels, providing consultancy on business process and solutions
• Support strategic priorities and goals as well as contribute to the development of roadmaps in support of team goals
• Assist in crafting Business Cases to identify projects to add to the IT Portfolio
• Collaborate closely with cross-functional teams (digital experience, product, business intelligence, creative) for alignment
• Lead digital marketing strategy planning activities across a diverse group of stakeholders
• Maintain an understanding of broad trends in the technology landscape and apply them to our goals
• Participate in overall business solutions designs including reengineering business processes, organization, and application architecture
• Ensure that the projects aligned to the strategic roadmap for this business area are delivered with quality, timeliness, and cost-effectiveness
• Act as Project Coordinator for smaller Information Technology projects while ensuring your project portfolio is successfully executed, in regard to scope, budget, and timeliness of solution delivery
• Contribute to the development and maintenance of the enterprise digital marketing technology plan
• Help manage support resources (internal and external) for a timely resolution of support issues
• Drive critical incidents in area of responsibility to completion
• Assist with the resolution of complex problems that cannot be resolved by business SMEs
• Partner with Solution Sustainment to seek opportunities to improve enterprise data management needs are being met
• Accountable for the day-to-day operations of the digital marketing platforms supported by IT standard operating and support processes
• Accountable for performance and uptime of the solution as measured by department KPIs

Skills

Digital marketing

Stakeholder management

Communication

Project coordination

Education

Bachelor’s degree

Tools

Salesforce Marketing Cloud

PIM & DAM platforms

SEO/SEM tools

Analytics tools

Job description

Delta Faucet Company is seeking a Functional Manager in Digital Marketing Technology within IT to lead engagements across marketing platforms in the B2C space. You will guide business partners, design solutions, and govern platforms for Delta brands and channels.

The role requires a bachelor’s degree and 5+ years in delivering technical solutions for marketing channels, plus hands-on experience with Salesforce Marketing Cloud, content management, and AI-enabled marketing.