Digital Marketing Systems Lead — West Palm Beach

Comunidade Metodista; West Palm Beach (FL); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Medical, Dental, Vision, and Life 보험

401(k) plan with company match

Paid holidays

Travel opportunities

Job summary

United Franchise Group seeks a Digital Marketing Systems Manager to oversee and optimize the marketing tech stack across brands from our West Palm Beach HQ. You will manage GTM, Analytics, Meta, CRM integrations, and ensure secure access and scalable workflows.

Ideal candidates bring 3–5 years in digital marketing operations, strong project management, and experience with multi-brand franchises. This on-site role offers competitive pay, comprehensive benefits, and opportunities for leadership

Qualifications

• Bachelor’s degree in Marketing, Digital Media, IT, or related field.

Responsibilities

• Own and manage marketing technology stack across brands including Google Business Profiles, GTM, Meta Business Manager, Google Analytics, CRM integrations.
• Maintain user access, governance, and security across digital platforms for all brands.
• Develop and maintain SOPs for digital system workflows to ensure compliance and consistency.
• Share learnings across divisions (Vast, Starpoint, Gold Path, Big Flavor Brand).
• Create and manage standardized templates, dashboards, and reporting systems for marketing performance.
• Coordinate with external vendors/agencies on marketing automation, paid media, SEO, and web development.
• Oversee onboarding and ongoing access for digital vendors/agencies across all tools and brands.
• Ensure consistent brand presence across Google Business Profiles and social platforms.
• Assist brand marketing teams with system configuration for campaigns, tracking, tagging, and attribution modeling.
• Implement and manage UTM structures, custom event tracking, and conversion pixels for accurate reporting.
• Monitor marketing analytics dashboards and provide performance insights to improve ROI.
• Assist in data hygiene and ensure CRM, email marketing, and lead gen tool integrations are optimized.

Skills

Project management

Cross-functional communication

Systems thinking

Detail-oriented

Training/documentation

Analytical mindset

Multi-brand/franchise experience

Education

Bachelor’s degree in Marketing, Digital Media, IT, or related field

Tools

Google Analytics

Google Tag Manager

Google Ads

Google Business Profiles

Meta Business Suite

HubSpot

WordPress

CRM systems

Job description

United Franchise Group seeks a Digital Marketing Systems Manager to oversee and optimize the marketing tech stack across brands from our West Palm Beach HQ. You will manage GTM, Analytics, Meta, CRM integrations, and ensure secure access and scalable workflows.

Ideal candidates bring 3–5 years in digital marketing operations, strong project management, and experience with multi-brand franchises. This on-site role offers competitive pay, comprehensive benefits, and opportunities for leadership