Digital Marketing Strategist

Veterans in Healthcare; State College (Centre County); On-site; USD 90,000 - 130,000; Full time

Job summary

Mount Nittany Health seeks a Digital Marketing Strategist to develop and execute comprehensive digital campaigns, improving patient engagement and brand awareness across paid, organic, and email channels. Work with creative, web, and IT teams to ensure campaigns meet regulatory standards.

You will analyze performance data, manage budgets, monitor industry trends, and ensure HIPAA compliance while expanding reach in our healthcare network.

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• 5+ years of marketing and communications experience in large organizations with formal brand structures.
• Experience with developing and implementing digital strategy.
• Healthcare marketing experience preferred.

Responsibilities

• Develop and execute integrated digital marketing strategies to promote healthcare services.
• Manage and optimize Paid Search, Paid Social, Display, and Email campaigns.
• Ensure campaigns comply with healthcare regulations and HIPAA.
• Partner with Web and Content teams to support SEO and cohesive paid/organic search.
• Analyze performance data and provide insights to refine strategies.
• Monitor industry trends and digital marketing innovations to maintain leadership.
• Manage Mount Nittany Health's social channels and explore new spaces.
• Plan and execute patient and employee acquisition and retention journeys.

Skills

Digital marketing strategy

Healthcare marketing knowledge

Brand management

Cross-functional collaboration

Education

Bachelor's degree or equivalent in Marketing/Communications

Marketing/Communications degree preferred

Job description

PA, United States

Job Description

POSITION SUMMARY

The Digital Marketing Strategist will be responsible for developing and executing comprehensive digital marketing strategies aimed at increasing brand awareness, patient engagement, and driving growth for our healthcare organization. This position will collaborate with cross-functional teams, including creative services, marketing strategy, web and IT, to optimize digital channels and ensure our marketing efforts align with patient needs, regulatory standards, and organizational goals.

MINIMUM REQUIREMENTS

Education

• Bachelor's degree or equivalent combination of education and experience.
• Preference will be given to graduates in Marketing, Communications, or a related field.

Experience

• Five or more years' experience in marketing and communications for large organizations with formal brand structures.
• Experience with developing and implementing digital strategy.
• Experience with a variety of digital marketing products.
• Healthcare experience preferred.

Knowledge, Skills, Abilities

• Healthcare marketing knowledge: familiarity with HIPPA regulations, medical terminology and general healthcare consumer behavior.
• Digital Marketing Expertise: SEO, Paid Search, Paid Social, Email Marketing, Organic Social and Reporting
• Project Management: Ability to manage multiple projects and budgets at once.

License/Certification/Registration

• Valid Driver's license.

SUPERVISION RECEIVED

Receives supervision from the Digital Marketing Manager.

SUPERVISION GIVEN

No direct reports to supervise.

Responsibilities

ESSENTIAL FUNCTIONS

• Develop and execute integrated digital marketing strategies to promote healthcare services and improve patient, employee and provider acquisition and retention.
• Manage and optimize digital channels, including Paid Search, Paid Social, Display and Email Marketing campaigns, ensuring compliance with healthcare regulations.
• Manage Mount Nittany Health's reputation management products.
• Partner with Web and Content team to support SEO efforts and ensure paid and organic search are working cohesively.
• Analyze performance data and provide insights to continuously refine strategies for maximum effectiveness.
• Monitor industry trends, competitive landscape, and digital marketing innovations to keep the organization at the forefront of healthcare marketing.
• Ensure all digital marketing initiatives meet HIPAA and other regulatory compliance standards.
• Manage Mount Nittany Health's existing social channels. Support the growth of new opportunities in different spaces.
• Support the planning and execution of Cheers Campaigns.
• Plan and execute patient and employee acquisition and retention journeys.

NON-ESSENTIAL FUNCTIONS

Performs related and miscellaneous duties as assigned.

About Us

Why Mount Nittany Health?

At Mount Nittany Health, we provide high-quality patient care with a unique combination of the latest in clinical technology and compassionate medical professionals. We are committed to improving both the quality and availability of healthcare in our region and seek to hire only the best to support the communities we serve.

Job Info

• Job Identification 3395
• Job Category Marketing and Communications
• Posting Date 08/26/2026, 09:31 AM
• Job Shift Day
• Locations 945 E Bishop St, Bellefonte, PA, 16823, US
• Is call required No