Digital Marketing Strategist

Nexstar Media Group, Inc.; St. Louis (MO); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Competitive compensation

Full benefits

Training & support

Collaborative workplace

Digital solution sales

Job summary

Nexstar Media Group, Inc. in St. Louis is seeking a Digital Marketing Strategist to sell customized digital advertising solutions—including OTT, CTV, display, video, social, and search—to local and regional clients.

You will work closely with clients to identify their needs, propose tailored digital strategies, and guide campaigns from pitch to performance analysis. You will partner with internal teams to execute campaigns and deliver insightful reporting, while staying ahead of industry trends

Qualifications

• 1+ years of digital advertising sales experience preferred; broadcast media sales experience is a plus.
• Proven track record of meeting or exceeding sales goals.
• Understanding digital ad products such as OTT/CTV, Social, Native, Streaming Audio, Out-of-Home, SEM and SEO.
• Excellent communication, presentation, and relationship-building skills.
• Self-motivated with a hunter mentality and a passion for helping businesses succeed.
• Ability to work independently and manage multiple accounts in a fast-paced environment.

Responsibilities

• Sell a full suite of digital advertising products (OTT/CTV, SEO/SEM, display, video, social media, and email marketing).
• Build and manage a book of business through prospecting, networking, referrals, and cold outreach.
• Develop client-focused proposals and present them with confidence and clarity.
• Partner with internal teams (marketing, creative, digital operations) to execute campaigns.
• Monitor and analyze campaign performance, delivering regular reporting and optimization recommendations.
• Stay informed on industry trends and emerging digital platforms to provide cutting-edge solutions.

Skills

Digital ad sales

Communication

Self-motivation

Independent work

CRM Salesforce

Analytics GA/Facebook

Tools

CRM Salesforce

Analytics GA/Facebook

Job description

• The only duopoly in St. Louis is looking for our next super star seller to join our incredible team. FOX 2/St. Louis 11 (CW) is a trusted source for news, entertainment, and community engagement in St. Louis-DMA market 24. As we expand our digital footprint, we are seeking a driven and client-focused Digital Marketing Strategist to join our sales team. This is a great opportunity for a motivated individual who understands the digital advertising landscape and is passionate about helping local businesses grow.

• The only duopoly in St. Louis is looking for our next super star seller to join our incredible team. FOX 2/St. Louis 11 (CW) is a trusted source for news, entertainment, and community engagement in St. Louis-DMA market 24. As we expand our digital footprint, we are seeking a driven and client-focused Digital Marketing Strategist to join our sales team. This is a great opportunity for a motivated individual who understands the digital advertising landscape and is passionate about helping local businesses grow.

Job Summary:

The Digital Marketing Strategist will be responsible for selling customized digital advertising solutions—including OTT, CTV, display, video, social, and search, to local and regional clients. You will work closely with clients to identify their needs, propose tailored digital strategies, and guide campaigns from pitch to performance analysis.

Key Responsibilities:

• Sell a full suite of digital advertising products (including OTT/CTV, SEO/SEM, display, video, social media, and email marketing).
• Build and manage a book of business through prospecting, networking, referrals, and cold outreach.
• Develop client-focused proposals and present them with confidence and clarity.
• Partner with internal teams (marketing, creative, digital operations) to execute high-quality campaigns.
• Monitor and analyze campaign performance, delivering regular reporting and optimization recommendations to clients.
• Stay informed on industry trends and emerging digital platforms to provide cutting-edge solutions.

Qualifications:

• 1+ years of digital advertising sales experience preferred; broadcast media sales experience is a plus.
• Proven track record of meeting or exceeding sales goals.
• Understanding digital ad products such as OTT/CTV, Social, Native, Streaming Audio, Out-of-Home, SEM and SEO.
• Excellent communication, presentation, and relationship-building skills.
• Self-motivated with a hunter mentality and a passion for helping businesses succeed.
• Ability to work independently and manage multiple accounts in a fast-paced environment.

Preferred Skills:

• Familiarity with CRM systems (e.g., Salesforce) and proposal platforms.
• Understanding of analytics tools (e.g., Google Analytics, Facebook Business Manager, Adobe Analytics).
• Knowledge of local/regional advertising markets.

What We Offer:

• Competitive compensation
• Full benefits package (health, dental, 401k, paid time off)
• Comprehensive training and continuous support to accelerate your growth
• A supportive, creative, collaborative workplace where your ideas are valued and innovation is encouraged
• The opportunity to sell cutting-edge digital solutions backed by a trusted media brand