Digital Marketing Strategist

Socket.dev; Pennsylvania; On-site; USD 85,000 - 120,000; Full time

Job summary

The Digital Marketing Strategist at Mount Nittany Health will be responsible for developing and executing comprehensive digital marketing strategies aimed at increasing brand awareness, patient engagement, and driving growth for our healthcare organization.

This position will collaborate with cross-functional teams, including creative services, marketing strategy, web and IT, to optimize digital channels and ensure our marketing efforts align with patient needs, regulatory standards, and

Qualifications

• Healthcare marketing knowledge: familiarity with HIPPA regulations, medical terminology and general healthcare consumer behavior.
• Digital Marketing Expertise: SEO, Paid Search, Paid Social, Email Marketing, Organic Social and Reporting
• Project Management: Ability to manage multiple projects and budgets at once.

Responsibilities

• Develop and execute comprehensive digital marketing strategies to increase brand awareness and patient engagement.
• Collaborate with cross-functional teams (creative, strategy, web, IT) to optimize digital channels and align marketing with patient needs and regulatory standards.

Skills

Healthcare marketing knowledge

Digital Marketing Expertise

Project Management

Education

Bachelor's degree or equivalent combination of education and experience

Job description

POSITION SUMMARY

The Digital Marketing Strategist will be responsible for developing and executing comprehensive digital marketing strategies aimed at increasing brand awareness, patient engagement, and driving growth for our healthcare organization. This position will collaborate with cross-functional teams, including creative services, marketing strategy, web and IT, to optimize digital channels and ensure our marketing efforts align with patient needs, regulatory standards, and organizational goals.

MINIMUM REQUIREMENTS

Education:

1. Bachelor's degree or equivalent combination of education and experience.


2. Preference will be given to graduates in Marketing, Communications, or a related field.

Experience:

1. Five or more years' experience in marketing and communications for large organizations with formal brand structures.


2. Experience with developing and implementing digital strategy.


3. Experience with a variety of digital marketing products.


4. Healthcare experience preferred.

Knowledge, Skills, Abilities:

1. Healthcare marketing knowledge: familiarity with HIPPA regulations, medical terminology and general healthcare consumer behavior.


2. Digital Marketing Expertise: SEO, Paid Search, Paid Social, Email Marketing, Organic Social and Reporting


3. Project Management: Ability to manage multiple projects and budgets at once.

License/Certification/Registration:

1. Valid Driver's license.

SUPERVISION RECEIVED

Receives supervision from the Digital Marketing Manager.

SUPERVISION GIVEN

No direct reports to supervise.

Why Mount Nittany Health?

At Mount Nittany Health, we provide high-quality patient care with a unique combination of the latest in clinical technology and compassionate medical professionals. We are committed to improving both the quality and availability of healthcare in our region and seek to hire only the best to support the communities we serve.