Marketing Strategist

WVU Medicine; Morgantown, Northern (WV, KY); Hybrid; USD 65,000 - 90,000; Full time

Job summary

WVU Medicine is seeking a Marketing Strategist to develop and execute strategic marketing plans across clinical programs, coordinating budgets, media buys, and multi-channel campaigns. The role emphasizes content creation, SEO/SEM, digital marketing, and analytics to support service-line goals.

Ideal candidates have a Bachelor’s degree in marketing or related field and at least two years of marketing experience, with healthcare marketing experience preferred.

Qualifications

• Education: Bachelor’s degree in marketing, communications, public relations, or related field.
• Experience: Two (2) years of experience in marketing.

Responsibilities

• Develops and executes marketing plans across multiple channels.
• Creates content and copy for collateral, web pages, and campaigns.
• Supports content calendars and digital marketing campaigns.
• Assists with digital graphics and basic design/layout of materials.
• Supports SEO/SEM and online display campaigns.
• Works with vendors and media contacts for campus events.
• Performs analytics, reporting, and maintains marketing materials.

Skills

Strong writing

Creative literacy

Analytical thinking

Time management

Independent judgment

Attention to detail

Effective communication

Education

Bachelor’s degree in marketing or related field

Tools

Adobe Creative Suite

Microsoft Office

CRM

SEO/SEM

Web CMS

HTML/CSS/JavaScript basics

Job description

This position plays a central role in the creation, and execution, of strategic marketing plans which support WVU Medicine’s strategic business priorities and operational goals. This person will focus on marketing activities of his assigned clinical programs, and must have the ability to work within many areas of marketing, including working well with team members, having a strong understanding of marketing budgets, be able to place media buys in a variety of formats (print, digital, out-of-home, broadcast), executing marketing campaigns across multiple marketing channels, executing the social media strategy in support of assigned services and developing copy and content that can be repurposed across multiple outreach channels.

MINIMUM QUALIFICATIONS:

EDUCATION, CERTIFICATION, AND/OR LICENSURE: 1. Bachelor’s degree in marketing, communications, public relations, or related field.

EXPERIENCE:

1. Two (2) years of experience in marketing.

PREFERRED QUALIFICATIONS:

1. Five (5) years of experience in marketing. 2. Healthcare marketing experience.

CORE DUTIES AND RESPONSIBILITIES:

The statements described here are intended to describe the general nature of work being performed by people assigned to this position. They are not intended to be constructed as an all-inclusive list of all responsibilities and duties. Other duties may be assigned.

• Develops and executes best practices, compiling metrics to gauge program success, and looking for creative solutions to support overall team initiatives.
• Writes, copy edits, proofreads, and repurposes content marketing deliverables (e.g. – collateral and web pages).
• Supports content/editorial calendar that attracts a qualified audience.
• Supports the creation of digital graphics and basic design and layout of materials.
• Supports marketing automation and digital marketing campaigns.
• Supports SEO/SEM and display advertising campaigns.
• Accompanies vendors, media contacts for on campus visits
• Performs support duties including but not limited to: database management, reporting and analytics, monitoring industry trends and best practices, maintaining marketing materials, and tradeshow / event support.
• Supports appointed Physician Outreach Liaison collateral needs; coordination of client needs to align with Liaison needs.
• Supports the clients which fall under the auspices of this Strategist. As a beat lead, this candidate will communicate with and support the marketing needs of the clinical enterprise, specific to the service line assigned.

PHYSICAL REQUIREMENTS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Prolonged sitting at a desk, some walking, lifting and carrying of marketing materials.

WORKING ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Normal office working environment.

SKILLS AND ABILITIES:

• Must have strong creative and professional writing skills.
• Highly proficient with Adobe Creative Suite.
• Highly proficient with Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Familiarity with CRM.
• Familiarity with SEO and SEM best practices.
• Familiarity with web-based CMS and marketing analytics tools (Google Analytics a plus).
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong Independent project and time management skills.
• Firm understanding of print production and management.
• Capable of handling multiple tasks with competing priorities under minimal supervision.
• Ability to think critically and exercise independent judgment and discretion.
• Technologically-savvy and resourceful.
• Strong analytical skills and data-driven thinking.
• Results-oriented and solution-focused with a problem-solving attitude.
• Highly organized and ability to exercise strong attention to detail.
• Effective communicator in speaking and writing.
• Self-motivated with a learning attitude and a sense of urgency.

Additional Job Description:

Scheduled Weekly Hours: 40 Shift: Exempt/Non-Exempt: United States of America (Exempt)

Company: WVUH West Virginia University Hospitals

Cost Center: 4512 WVUH CH Pediatrics Marketing

Address: 1 Medical Center Drive Morgantown West Virginia

Equal Opportunity Employer:

West Virginia University Health System and its subsidiaries (collectively "WVUHS") is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. WVUHS strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable federal, state, and local law. All WVUHS employees, other workers, and representatives are prohibited from engaging in unlawful discrimination. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

The West Virginia University Health System is West Virginia’s largest health system and the state’s largest employer with more than 3,400 licensed beds, 4,600 providers, 35,000 employees, and $7 billion in total operating revenues. The Health System is comprised of 25 hospitals – including J.W. Ruby Memorial Hospital, an 880-bed academic medical center, and the 150-bed WVU Medicine Children’s Hospital in Morgantown, West Virginia – and five institutes. To learn more, visit WVUMedicine.org.