Digital Marketing Strategist

Brenton Way Inc.; Los Angeles (CA); Hybrid; USD 90,000 - 150,000; Full time

Job summary

Brenton Way Inc. in Los Angeles, CA seeks a Digital Marketing Strategist to lead full-funnel growth programs for client brands. This full-time, hybrid role blends paid media, SEO, Social, lifecycle, influencer, CRO, and AI marketing to drive measurable outcomes.

You will analyze performance data, identify opportunities, build integrated campaign plans, and present insights to clients. Collaboration with content, creative, and analytics teams is essential to optimize results and scale growth.

Qualifications

• Experience in developing full-funnel digital marketing campaigns from awareness to retention.
• Strong analytics, performance reporting, and data-driven decision making.
• Experience collaborating with content and creative teams to align messaging with strategy.
• Ability to design lifecycle and retention programs (email, CRM, automation).
• Comfort working with AI-enabled marketing tools and experimentation frameworks.
• Excellent written and verbal communication with client-facing storytelling.
• Previous agency or multi-client experience is highly beneficial.

Responsibilities

• Analyze performance data to identify opportunities and optimize campaigns.
• Develop and execute integrated plans across paid media, SEO, Social, lifecycle, and AI marketing.
• Collaborate with each team to achieve client outcomes and present insights.
• Meet with clients to understand objectives and refine strategies.
• Document and contribute to AI-enabled marketing workflows and best practices.

Skills

Full-funnel marketing

Analytics & reporting

Lifecycle marketing

AI marketing tools

Client-facing communication

Campaign planning

Agency experience

Data-driven decision making

Tools

Google Analytics

CRM platforms

Job description

Brenton Way is a growth marketing agency that operates as an extension of clients’ marketing teams, focusing on scaleups and mid-size brands seeking measurable performance outcomes. The agency embeds senior marketing professionals into clients’ operating cadence to connect paid media, SEO and AEO, content, creative, lifecycle, conversion, analytics, and reporting into one cohesive growth program.

Brenton Way also designs AI-driven marketing systems that clients fully own, enabling internal teams to capture learnings, automate repeatable workflows, and make faster data-informed decisions. This approach allows organizations to scale their marketing capabilities without relinquishing control of their infrastructure to external vendors. Team members collaborate closely with innovative brands in a dynamic, results-oriented environment.

Role Description:

The Digital Marketing Strategist is a full-time, hybrid role based in Los Angeles, CA, with flexibility for work-from-home arrangements.

In this role, the strategist develops and executes full-funnel digital marketing strategies across paid media, SEO, Social, lifecycle marketing, Influencer, CRO, and AI Marketing to drive growth for client brands.

Day-to-day responsibilities include analyzing performance data, identifying opportunities, building integrated campaign plans, and collaborating with each team role to achieve client outcomes. The strategist will regularly meet with clients to understand business objectives, present insights and recommendations, and refine strategies based on results. This position also involves contributing to AI-enabled marketing workflows, documenting best practices, and utilizing technology to its full potential.

Qualifications

• Demonstrated expertise in full-funnel digital marketing strategy from awareness, consideration, acquisition, and retention
• Strong skills in marketing analytics, performance reporting, and data-driven decision-making using tools such as Google Analytics or similar platforms.
• Experience collaborating with content and creative teams to align messaging, brand positioning, and campaign assets with strategic goals.
• Ability to design and optimize lifecycle and retention programs (email, CRM, marketing automation) to improve customer engagement and revenue.
• Comfort working with or around AI-enabled marketing tools, automated workflows, and experimentation frameworks.
• Excellent written and verbal communication skills, including client-facing presentation and storytelling capabilities.
• Strong organizational skills with the ability to manage multiple accounts, deadlines, and priorities in a fast-paced environment.
• Previous agency or multi-client environment experience is highly beneficial, especially with scaleups or mid-size brands.

Preferences:

• Previous agency experience
• Competent understanding across all marketing channels and how they work together
• Technical savvy: AI adoption & direct experience utilizing LLM's to streamline marketing activity & use as a force multiplier
• 4+ years of account management experience in digital media (social, SEO, ads, content, PR, etc.), driving revenue
• 4+ years or multiple projects in CPG, Medical, Retail, Health & Wellness, Beauty, Fashion, and E-commerce industries.
• Analytical mindset with the ability to interpret complex data and make data-driven decisions.
• Excellent communication skills with the ability to present strategies and results clearly.
• A passion for staying updated on industry trends and a commitment to continuous learning.