Digital Marketing Strategist

Valuetainment

Fort Lauderdale (FL)

On-site

USD 65,000 - 95,000

Full time

14 days+

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Benefits offered by this job

Comprehensive Benefits Package

Performance-Based Bonus

Job summary

Valuetainment in Florida seeks a Digital Marketing Associate to drive strategy, implement programs, and optimize channels for traffic and revenue. You will develop engaging content, manage campaigns, and collaborate with designers, copywriters, and external agencies to maximize ROAS and growth.

Ideal candidates have a strong analytical mindset, experience with GTM/GA4, Shopify, Klaviyo, HubSpot, and multi-channel media buying. This role offers a competitive salary and comprehensive benefits.

Qualifications

Bachelor’s degree in Marketing, Communications, Business Administration or related field.
5+ years’ experience in digital marketing.
Strong understanding of digital marketing channels and content marketing strategies.
Proficient in tracking and tagging tools such as GTM, GA4, and attribution; Knowledge of tools like Hyros is preferred.
Experience with Shopify; Shopify Plus preferred
Experience with Klaviyo and HubSpot
Experience with media buying on Meta, Google, TikTok and LinkedIn
Knowledgeable in the process of web development; work with technical dept to lead projects
Familiar with UX/UI best practices for websites and mobile apps
Proven track record of developing and executing digital multi touch-point campaigns
Excellent analytical skills with SEO/LLMO, PPC, email marketing, and social media; experience increasing ROAS
Strong leadership skills with experience building and motivating a team
Exceptional communication and organizational skills

Responsibilities

Implement an integrated digital marketing strategy across websites, content marketing, social media, SEO/LLMO, email marketing, and social commerce.
Create, distribute, and manage engaging content across blogs, videos, and social platforms; optimize for performance and user engagement.
Execute digital marketing campaigns across channels; measure performance and maximize ROI/ROAS/CAC/CPL; adjust strategies based on analytics.
Lead and influence a team of marketing professionals, provide feedback, and foster development.
Track campaign performance, website traffic, and engagement; report insights and opportunities to leadership.
Stay abreast of trends and implement innovative practices to enhance marketing effectiveness.