Digital Marketing Strategist

CCM CrossCountry Mortgage, LLC; Cleveland (OH); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical, dental, vision

401K

Short-term disability

Employee assistance program

Wellness program

Job summary

CrossCountry Mortgage, LLC is seeking a Digital Marketing Strategist to lead hands-on execution of marketing programs supporting corporate strategies and retail Loan Officers. You will manage campaigns across digital and traditional channels, including paid media, CDP campaigns, direct mail, and lead generation initiatives.

You will collaborate with internal teams, external partners, and Loan Officers to expand programs, improve performance, and ensure accurate reporting in a fast-paced

Qualifications

• 3+ years of experience in marketing, digital marketing, campaign management, marketing technology, or a related role.
• Experience executing and managing multi-channel marketing campaigns across setup, launch, ongoing management, optimization, and completion.
• Experience analyzing campaign performance and using data, analytics, testing, and audience insights to identify opportunities and recommend improvements.
• Understanding of audience targeting, A/B testing, conversion measurement, and marketing analytics.
• Strong project management and organizational skills, with the ability to manage multiple priorities, deadlines, and follow-ups while driving assignments through completion.
• Exceptional attention to detail and commitment to accuracy, with the ability to thoroughly review and QA work before delivery or launch.
• Strong written and verbal communication skills, with the ability to translate direction into execution, ask thoughtful questions, and proactively communicate progress, risks, changes, and outstanding needs.

Responsibilities

• Set up, launch, and optimize campaigns across digital channels (Google Ads, Meta, and programmatic).
• Manage budgets, dates, targeting, tracking pixels, and other campaign requirements.
• Lead Loan Officer meetings, training, and demonstrations by explaining marketing programs and providing guidance.
• Monitor campaign performance, maintain reporting, and identify trends and improvements.
• Collaborate with internal teams and external partners to execute marketing initiatives and resolve issues.
• Communicate project status, risks, delays, and recommended next steps to stakeholders.
• Learn new marketing platforms, processes, and programs quickly and apply that knowledge.

Skills

Marketing experience

Digital marketing

Campaign management

Marketing tech

Multi-channel

Analytics

A/B testing

Project management

Communication skills

Team collaboration

Market research

Education

Bachelor's degree in Marketing or related

Tools

Google Ads

Meta

Programmatic

CDP

Marketing platforms

Job description

CrossCountry Mortgage (CCM)is the nation's number one distributed retail mortgage lender with more than 9,000 employees operating over 700 branches and servicing loans across all 50 states, D.C. and Puerto Rico. Our company has been recognized ten times on the Inc. 5000 list of America's fastest-growing private businesses and has received many awards for our standout culture. A culture where you can grow! CCM has created an exceptional culture driving employee engagement, exceeding employee expectations, and directly impacting company success. At our core, our entrepreneurial spirit empowers every employee to be who they are to help us move forward together. You'll get unwavering support from all departments and total transparency from the top down. CCM offers eligible employees a competitive compensation plan and a robust benefits package, including medical, dental, vision, as well as a 401K. We also offer company-provided short-term disability, an employee assistance program, and a wellness program.

CrossCountry Mortgage, LLC offers MORE than a job, we offer a career.

Position Overview:

The Digital Marketing Strategist is responsible for the hands‑on execution and day‑to‑day management of marketing programs that support CrossCountry Mortgage's corporate strategic marketing initiatives and retail Loan Officers. This role manages marketing programs across digital and traditional channels, including paid media, customer data platform (CDP) campaigns, direct mail, and other lead generation, engagement, and retention initiatives. The Digital Marketing Strategist works across internal teams, external partners, marketing platforms, and Loan Officers to execute and expand programs that build awareness, drive engagement, generate qualified mortgage leads, and deepen relationships with existing customers. This role requires strong ownership, attention to detail, organization, sound judgment, and follow through. The Digital Marketing Strategist is expected to independently manage assigned work from request through completion, proactively track open items and deadlines, identify next steps, and communicate progress, risks, or issues. Success in this role requires proactive communication, curiosity, strong execution skillset, and the ability to consistently deliver accurate work in a fast‑paced environment.

Job Responsibilities:

• Manage the setup, launch, ongoing management, and optimization of marketing campaigns across digital channels (Google Ads, Meta, and programmatic), CDP, landing pages, direct mail, and other marketing initiatives.
• Oversee creative, dates, budgets, targeting, tracking pixels, and other campaign requirements to ensure accurate and complete execution.
• Lead Loan Officer facing meetings, training, and demonstrations by clearly explaining marketing programs, answering questions, and providing guidance and recommendations.
• Monitor campaign and program performance, maintain reporting, and use campaign data to identify trends, opportunities, and recommend improvements.
• Partner with creative, digital, analytics, technology, compliance, finance, and other internal teams to execute marketing initiatives, resolve issues, and support payment, billing, and reconciliation of marketing expenses.
• Collaborate with external vendors and platform partners while maintaining ownership of follow ups, open items, and issue resolution.
• Proactively communicate project status, risks, delays, discrepancies, and recommended next steps to appropriate stakeholders.
• Use sound judgment to identify issues and potential solutions, determine when to take action, seek clarification, or elevate.
• Collaborate with marketing leadership to identify opportunities to improve processes, expand successful programs, and strengthen overall marketing performance.
• Manage multiple priorities, deadlines, and open items while proactively driving work forward.

Qualifications and Skills:

• 3+ years of experience in marketing, digital marketing, campaign management, marketing technology, or a related role.
• Experience executing and managing multi-channel marketing campaigns across setup, launch, ongoing management, optimization, and completion, including channels and technologies such as paid media and marketing automation.
• Experience analyzing campaign performance and using data, analytics, testing, and audience insights to identify opportunities and recommend improvements.
• Understanding of audience targeting, A/B testing, conversion measurement, and marketing analytics.
• Strong project management and organizational skills, with the ability to manage multiple priorities, deadlines, and follow‑ups while driving assignments through completion.
• Exceptional attention to detail and commitment to accuracy, with the ability to thoroughly review and QA work before delivery or launch.
• Strong problem solving and sound judgment, with the ability to identify next steps, recommend solutions, recognize when clarification is needed, and appropriately elevate issues.
• Strong written and verbal communication skills, with the ability to translate direction into execution, ask thoughtful questions, and proactively communicate progress, risks, changes, and outstanding needs.
• Ability to collaborate effectively across creative, digital, analytics, technology, compliance, finance, and external partners while independently managing assigned work.
• Ability to learn new marketing platforms, processes, programs, and business concepts quickly and apply that knowledge independently.
• Experience supporting local, multi‑location, field‑facing, or sales‑facing marketing programs preferred.

CrossCountry Mortgage, LLC strives to provide employees with a robust benefit package: https://mycrosscountrybenefits.com

California residents: Please see CrossCountry's privacy statement for information about how CrossCountry collects and uses personal information about California applicants.

CrossCountry Mortgage, LLC supports equal employment opportunity in hiring, development and advancement for all qualified persons without regard to race, color, religion, religious creed, national origin, age, physical or mental disability, ancestry, marital status, uniformed service, covered veteran status, citizenship status, sex (including pregnancy, childbirth, and related medical conditions, and lactation), sexual orientation, gender identity, gender expression, transgender status, domestic violence victim status (where applicable), protected hair style or texture, genetic information (testing or characteristics), or any other protected status of an individual or because of the individual’s association with a member of a protected group or any other characteristic protected by federal, state, or local law ("Protected Characteristics"). The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities and talent that our employees invest in their work represents a significant part of not only our culture, but our reputation. The Company is committed to fostering, cultivating and preserving a culture that welcomes diversity and inclusion.

CrossCountry Mortgage, LLC (NMLS3029) is an FHA Approved Lending Institution and is not acting on behalf of or at the direction of HUD/FHA or the Federal government. To verify licensing, please visit www.NMLSConsumerAccess.org.

Our growth is creating great opportunities! Our team is expanding, and we want to hire the most talented people we can. Continued success depends on it! So once you've had a chance to explore our current open positions, apply to the ones you feel suit you best and keep track of both your progress in the selection process, and new postings that might interest you! Thanks for your interest in working on our team! Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people. Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in the area.