Digital Marketing Specialist, Search

Trader Interactive; United States; On-site; USD 55,000 - 60,000; Full time

Benefits offered by this job

Paid time off (up to 31 days firstyear

LinkedIn Learning access

Full medical, dental & vision

401K with company match

Wellness program

Job summary

Trader Interactive is looking for a Search Services Specialist to analyze and implement campaigns that bring dealers' websites front and center for consumers. You will provide insight on best search practices and manage paid search campaigns daily within budgets, while optimizing each dealer’s site.

You’ll collaborate with sales and support teams, gather industry research, and prepare monthly performance reports.

Qualifications

• Ability to analyze data, create spreadsheets, charts, and deliver marketing presentations.
• Experience building SEM campaigns and budget management.
• Experience with on-site and technical SEO.
• Experience with Google Analytics, Google Ads and Bing Ads.
• Proficient in MS Office and G Suite.

Responsibilities

• Provide insight and expert analysis on search campaign practices.
• Manage paid search campaigns daily within budgets.
• Optimize dealer websites within the website platform.
• Serve as customer relations contact for end users and internal teams.
• Gather industry research to determine client campaign needs.
• Prepare monthly client performance reports.
• Analyze and report keyword performance.
• Recommend changes to search campaigns.
• Collaborate with sales and customer support teams.
• Identify value-added features for end consumers.
• Participate in periodic account reviews.

Skills

Data analysis

SEO/SEM basics

SEM campaign management

Google Analytics

Google Ads

Bing Ads

MS Office

G Suite

Budget management

Marketing presentations

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Bing Ads

MS Office

G Suite

Job description

Are you ready to be a big part of something big?

At Trader Interactive, we make buying and selling a great experience. We're a group of go-getters who decided they didn't want to settle for the status quo. We come together as one team to build value and drive innovation across our industries - but we have fun while we do it and make sure our people are always our #1 priority.

When it comes to your career, we want to provide big opportunities to help you make a big impact. But for this to be possible, we strive to feel small. Small enough to quickly change tack, small enough to learn from different teams and small enough to connect authentically with leadership.

What We Offer

• An inclusive and supportive work environment where you can move your career forward and will have the chance to do work that has real, significant impact on the world.
• The opportunity to be a part of a global group of digital marketplace businesses (CAR Group) located across Australia, Brazil, Chile and South Korea - collectively we have around 1,800 team members worldwide, and our Global Talent Exchange Program means you might just find yourself working in one of those businesses sometime soon.
• Plenty of flexible leave options and employee benefits including up to 31 days of paid time off in your first year, continuing education with access to LinkedIn Learning, a full benefits package including medical, dental & vision, 401K with company match, and wellness program.

The Search Services Specialist is responsible for analyzing and implementing campaigns that will bring our dealers' websites front and center for consumers to uncover quickly in their search.

What You'll Do

• Provide insight and expert analysis on best search campaign practices for end consumers.
• Manage performance of paid search campaigns on a daily basis, working within target budgets.
• Work within the website platform to optimize each dealer's website.
• Serve as customer relations contact for end consumers and internal teams.
• Gather industry research and trade intelligence to determine campaign needs for each client.
• Prepare monthly reports for clients based on their portfolio performance.
• Analyze and report keyword performance.
• Make recommendations for any changes needed for the search campaigns.
• Work cooperatively with all members of the business including sales and customer support.
• Identify value-added features to be added for the end consumer.
• Participate in periodic account reviews.

What We're Looking For

• Ability to analyze data, create spreadsheets, charts and graphs, and deliver marketing presentations in a professional manner.
• Basic understanding of SEO/SEM.
• Experience in building SEM campaigns, including budget management.
• Experience with on-site and technical SEO.
• Experience with Google Analytics, Google Ads and Bing Ads.
• Experience with MS Office (Excel, Word and PowerPoint a must) and G Suite (Docs, Sheets, Drive, etc.).

Bonus Points

• Bachelor's degree in Marketing or related field.
• 1 year of relevant work experience.

Expected Salary Range - $55,000 - $60,000 / year

So come and join our team - because every role is a big role in our plans to go big.

TI proudly supports a diverse workforce, and we encourage candidates from underrepresented groups to apply. Trader Interactive is an equal opportunity employer where hiring is based entirely on business needs, job requirements, and individual merit.