Digital Marketing Specialist

Wiraa; United States; Remote; USD 75,000 - 85,000; Full time

Job summary

A leading company in the healthcare sector seeks a Digital Marketing Specialist. This role will handle data-driven marketing strategies, manage campaigns across multiple channels, and collaborate closely with various teams. Ideal for a results-oriented marketer passionate about healthcare and value-based care.

Benefits

Remote work flexibility across the U.S.

Health, dental, and vision insurance

21 days of paid time off

12 weeks paid parental leave

401(k) with employer match

Equity through stock options

Qualifications

• Minimum 4 years of digital marketing experience.
• Proficiency with platforms such as Salesforce, HubSpot, Google Ads.
• Strong communication skills required.

Responsibilities

• Plan and manage integrated digital marketing campaigns.
• Execute A/B testing to optimize performance.
• Track and analyze performance metrics using analytics tools.

Skills

Email Marketing

Paid Media

SEO

Analytics

Copywriting

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

Salesforce

HubSpot

Google Ads

LinkedIn Ads

Google Analytics

Job description

2 days ago Be among the first 25 applicants

About The Company

Aledade, Inc. is a public benefit corporation on a mission to empower independent primary care practices across the U.S. Founded in 2014, Aledade operates the country’s largest network of independent primary care providers. Through value-based care arrangements with various health plans, Aledade helps practices improve patient outcomes, achieve financial sustainability, and reduce costs in the healthcare system. Aledade supports its growing network with best-in-class technology, policy leadership, and hands-on practice support, all while promoting a collaborative and remote-first workplace culture.

About The Company

Aledade, Inc. is a public benefit corporation on a mission to empower independent primary care practices across the U.S. Founded in 2014, Aledade operates the country’s largest network of independent primary care providers. Through value-based care arrangements with various health plans, Aledade helps practices improve patient outcomes, achieve financial sustainability, and reduce costs in the healthcare system. Aledade supports its growing network with best-in-class technology, policy leadership, and hands-on practice support, all while promoting a collaborative and remote-first workplace culture.

About The Role

As a Digital Marketing Specialist at Aledade, you will play a key role in planning and executing data-driven digital campaigns that attract and engage healthcare providers. You will oversee initiatives across email marketing, paid media, landing pages, and website content. Your work will directly support Aledade’s mission to drive success in value-based care and enable primary care practices to thrive. This position is ideal for a performance-focused marketer who enjoys blending strategic thinking with execution.

Responsibilities

• Plan and manage integrated digital marketing campaigns across email, Google Ads, LinkedIn, programmatic, and content syndication
• Execute A/B testing on various creative and content elements to optimize performance
• Build, deploy, and monitor email campaigns including segmentation, automation, and list hygiene
• Collaborate on paid media strategies, manage budgets, and refine ad creatives for maximum ROI
• Develop and optimize landing pages and web content aligned with SEO and UX best practices
• Track and analyze performance metrics using tools like Google Analytics and HubSpot
• Work cross-functionally with field marketing, sales, design, and marketing ops teams
• Ensure compliance with data privacy regulations and advertising standards
  
  

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Minimum 4 years of digital marketing experience, with a strong focus on email and paid media
• Proficiency with platforms such as Salesforce, HubSpot, Google Ads, and LinkedIn Ads
• Hands-on experience with analytics tools like Google Analytics, SEMrush, and HubSpot
• Strong copywriting and communication skills
• Experience managing vendors or agencies is a plus
  
  

Preferred Qualifications

• HubSpot marketing certifications
• Google Ads and Google Analytics certifications
• ABM (Account-Based Marketing) certifications
• Background in healthcare or B2B SaaS marketing is beneficial
  
  

Benefits

• Remote work flexibility across the U.S.
• Health, dental, and vision insurance (up to 80% paid for employees, dependents, and domestic partners)
• 21 days of paid time off in the first year, plus 11 paid holidays and 2 volunteer days
• 12 weeks of paid parental leave for all new parents
• Paid 6-week sabbatical after 6 years of service
• Educational and clinical reimbursement programs
• 401(k) with up to 4% employer match
• Equity through stock options
  
  

Salary Range: $75,000 – $85,000 + bonus + equity

Equal opportunity

Aledade is proud to be an equal opportunity employer. We are committed to building a diverse team and inclusive culture. All qualified applicants will receive consideration without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, disability, veteran status, or any other characteristic protected by applicable law. Employment decisions are based on merit, qualifications, and business needs.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Technology, Information and Internet

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Disability insurance

Pension plan

Paid maternity leave

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