Digital Marketing Specialist: Paid Search & AI SEO

Grimco; Sunset Hills (MO); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Health benefits

401K with Profit Sharing

Paid Holidays

Paid Maternity/Paternity Leave

Vacation accrual

Job summary

Grimco seeks a Digital Marketing Specialist to drive paid media performance and enhance Grimco’s visibility across search and AI platforms. You will partner with a digital marketing strategist on AEO, updating website and blog content to boost AI citations and search rankings.

You will manage campaigns, budgets, and tracking, while coordinating with marketing partners to maximize customer acquisition and ROAS in a fast-paced wholesale environment.

Qualifications

• 2+ years of experience in digital marketing with paid search experience.
• Hands-on Google Ads experience, including bidding, budgets, and conversion tracking.
• Knowledge of GA4 and Google Search Console.
• Understanding of SEO and how AI platforms find, cite, and recommend content.

Responsibilities

• Plan, launch, and optimize paid campaigns across Google, LinkedIn, and YouTube, including ad copy, targeting, and landing pages.
• Manage ad budgets, pacing, and expense reconciliation.
• Track how Grimco shows up in AI-generated answers and organic search, and flag gaps.
• Write and update website and blog content to close those gaps.
• Report on paid, organic, and AI search performance.
• Support customer experience management through CX data analysis and marketing attribution reporting.
• Support email, social, and promotional event campaigns.
• Collaborate with cross-functional teams and marketing partners.

Skills

Google Ads

GA4

Google Search Console

Paid media planning

Analytics & attribution

Agency experience

E-commerce/B2B experience

Education

Bachelor’s degree in Marketing, Business, or Communications

Tools

Semrush

Ahrefs

HubSpot

Job description

Grimco seeks a Digital Marketing Specialist to drive paid media performance and enhance Grimco’s visibility across search and AI platforms. You will partner with a digital marketing strategist on AEO, updating website and blog content to boost AI citations and search rankings.

You will manage campaigns, budgets, and tracking, while coordinating with marketing partners to maximize customer acquisition and ROAS in a fast-paced wholesale environment.