Digital Marketing Specialist: Paid Ads & AI Visibility

Grimco, Inc.; Sunset Hills (MO); On-site; USD 50,000 - 80,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Paid holidays

401K with company match

Job summary

Grimco, a leading national wholesale distributor of sign-making supplies, seeks a Digital Marketing Specialist to drive paid media performance across Google, LinkedIn, and YouTube and to enhance visibility in AI platforms and search results.

You will partner with the digital marketing strategist on AEO initiatives, craft content updates, and analyze performance with a focus on customer acquisition and ROAS. On-site role in Sunset Hills, MO with full benefits.

Qualifications

• 2+ years of experience in digital marketing, with paid search experience.
• Hands-on Google Ads experience, including bidding, budgets, and conversion tracking.
• Knowledge of Google Analytics (GA4) and Google Search Console.
• Understanding of SEO and how AI platforms find, cite, and recommend content.

Responsibilities

• Plan, launch, and optimize paid campaigns across Google, LinkedIn, and YouTube, including ad copy, targeting, and landing pages.
• Manage ad budgets, pacing, and expense reconciliation.
• Track AI-generated and organic search presence and flag gaps.
• Write and update website and blog content to close gaps in AI and search results.
• Report on paid, organic, and AI search performance.
• Support CX data analysis and marketing attribution reporting.
• Collaborate with cross-functional teams and marketing partners.

Skills

Self-starter

Digital marketing

Google Ads

GA4

SEO understanding

Education

Bachelor's degree

Tools

Semrush

Ahrefs

HubSpot

Job description

Grimco, a leading national wholesale distributor of sign-making supplies, seeks a Digital Marketing Specialist to drive paid media performance across Google, LinkedIn, and YouTube and to enhance visibility in AI platforms and search results.

You will partner with the digital marketing strategist on AEO initiatives, craft content updates, and analyze performance with a focus on customer acquisition and ROAS. On-site role in Sunset Hills, MO with full benefits.