Digital Marketing Specialist I — Onsite Las Vegas

Boyd Gaming; Las Vegas (NV); On-site; USD 42,000 - 64,000; Full time

Job summary

Boyd Gaming Corporation in Las Vegas is seeking a Digital Marketing Associate responsible for day-to-day email campaigns, website content, and SMS initiatives. This on-site role collaborates with property marketing teams and supports analytics reporting.

The candidate should have 1–3 years in email marketing, content creation, HTML knowledge, and proficiency with Google Analytics and Adobe products. The position emphasizes data-driven optimization and coordinated cross-team efforts.

Qualifications

• 1–3 years’ experience creating and executing email marketing campaigns.
• 1–3 years’ experience with website content creation.
• 0–1 year experience with SMS campaigns.
• Knowledge of HTML is required.
• Experience with Adobe products.
• Familiarity with Google Analytics or Adobe Analytics.

Responsibilities

• Construct email campaigns using enterprise marketing platform.
• Collaborate with marketing teams to gather collateral, data, and copy.
• Review campaigns for best practices and quality.
• Perform A/B testing and personalization campaigns.
• Execute SMS campaigns and analyze results.
• Create content for company websites and portals.
• Generate reports for executives and team members.
• Coordinate with properties to support digital marketing needs.
• Assist with various administrative tasks in Digital Marketing.

Skills

Email marketing

Website content creation

HTML

Education

Associates or Bachelor’s degree in Business/Marketing

Tools

Adobe Creative Suite

Google Analytics

Adobe Analytics

SQL

Microsoft Office

Job description

Boyd Gaming Corporation in Las Vegas is seeking a Digital Marketing Associate responsible for day-to-day email campaigns, website content, and SMS initiatives. This on-site role collaborates with property marketing teams and supports analytics reporting.

The candidate should have 1–3 years in email marketing, content creation, HTML knowledge, and proficiency with Google Analytics and Adobe products. The position emphasizes data-driven optimization and coordinated cross-team efforts.