Digital Marketing Specialist – Multi-Brand Marketing & Content Creation

ILLINOIS LIFT EQUIPMENT; Cary (IL); On-site; USD 55,000 - 85,000; Full time

Job summary

ILLINOIS LIFT EQUIPMENT is seeking a Digital Marketing Specialist to lead multi-brand marketing efforts across industries from our Cary, IL office. You will craft content, manage social media, and optimize websites while aligning with brand guidelines.

You’ll develop strategies, create videos and graphics, analyze performance with GA4, and drive lead generation through SEO and paid campaigns. The role requires independent work, creativity, and a results-driven mindset to grow business across

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Proven experience in digital marketing, social media management, and content creation.
• Experience creating and editing marketing videos and promotional graphics.
• Working knowledge of SEO, keyword research, and website content optimization.
• Familiarity with Google Analytics, Google Trends, Google Ads, Google Search Console, and Google AdSense.

Responsibilities

• Develop, implement, and manage digital marketing strategies across multiple companies and brands.
• Create, schedule, and publish engaging content across LinkedIn, Facebook, Instagram, YouTube, TikTok, and other relevant platforms.
• Develop content calendars and maintain consistent branding and messaging.
• Monitor social media engagement, audience growth, and campaign performance.
• Research social media trends and identify new opportunities to increase brand awareness.
• Create high-quality marketing videos, promotional content, product demonstrations, and social media reels.
• Film, edit, and produce short-form and long-form marketing videos.
• Design graphics, promotional materials, advertisements, and digital marketing assets.
• Write compelling captions, product descriptions, marketing copy, and advertising content.

Skills

Digital marketing

Social media management

Content creation

Video production

SEO

Google Analytics

Ad campaigns

Education

Bachelor's degree

Tools

WordPress

Google Ads

GA4

Google Search Console

Job description

Multi-Brand Marketing | Content Creation | SEO | Lead Generation

Job Type: Full-Time

Position: Digital Marketing Specialist

Experience Level: Mid-Level / Experienced

About the Position

We are looking for a creative, motivated, and results-driven Digital Marketing Specialist to help manage and grow the marketing efforts of multiple companies across different industries.

This is a dynamic, hands-on position for someone who enjoys creating engaging content, developing marketing strategies, analyzing performance, and finding new ways to generate business.

The ideal candidate is a well-rounded marketing professional who can take ownership of projects, work independently, bring fresh ideas to the table, and execute marketing initiatives from concept to completion.

We're not looking for someone who just posts on social media. We're looking for someone who understands how to use marketing to grow a business.

Key Responsibilities

Digital Marketing & Social Media

Develop, implement, and manage digital marketing strategies across multiple companies and brands.

Create, schedule, and publish engaging content across LinkedIn, Facebook, Instagram, YouTube, TikTok, and other relevant platforms.

Develop content calendars and maintain consistent branding and messaging.

Monitor social media engagement, audience growth, and campaign performance.

Research social media trends and identify new opportunities to increase brand awareness.

Content Creation & Video Production

Create high-quality marketing videos, promotional content, product demonstrations, and social media reels.

Film, edit, and produce short-form and long-form marketing videos.

Design graphics, promotional materials, advertisements, and digital marketing assets.

Write compelling captions, product descriptions, marketing copy, and advertising content.

Develop creative concepts and bring new content ideas to the team.

Maintain a consistent, professional visual identity across multiple brands.

Website SEO

Apply SEO best practices to improve search engine visibility and website traffic.

Conduct keyword research and optimize website content, product pages, and landing pages.

Upload, update, and manage product listings, equipment inventory, images, videos, and descriptions across multiple company websites and third-party platforms.

Ensure online listings are accurate, optimized, and consistently maintained.

Identify opportunities to improve organic search rankings and website performance.

Work with internal teams to keep website content current.

Google Tools, Digital Advertising & Analytics

Understand and utilize Google Analytics (GA4), Google Search Console, Google Trends, Google Ads, and Google AdSense.

Research search trends, customer interests, and relevant keywords to identify marketing opportunities.

Assist in creating, managing, and optimizing paid advertising campaigns.

Analyze website traffic, user behavior, conversion rates, and campaign performance.

Monitor advertising performance and recommend improvements to maximize return on investment (ROI).

Identify opportunities to improve website monetization and advertising revenue where applicable.

Market Research & Marketing Strategy

Conduct market research to identify industry trends, customer needs, competitors, and growth opportunities.

Develop marketing strategies tailored to the goals and audiences of each company.

Research competitors' advertising, content strategies, and digital presence.

Recommend new marketing channels, campaigns, and promotional opportunities.

Bring innovative ideas to help our businesses stand out in competitive markets.

Lead Generation & Business Growth

Develop and execute marketing initiatives designed to generate qualified leads and increase sales opportunities.

Create targeted marketing campaigns to attract potential customers.

Identify opportunities to drive more traffic to company websites and product listings.

Collaborate with sales teams to align marketing efforts with business objectives.

Track lead-generation performance and recommend strategies to improve conversions.

Reporting & Performance Analysis

Create weekly and monthly marketing performance reports.

Track key performance indicators (KPIs), including website traffic, social media engagement, leads, conversions, and advertising performance.

Use data to evaluate marketing effectiveness and identify areas for improvement.

Present marketing insights, campaign results, and recommendations to management.

Develop dashboards and reports that clearly communicate marketing performance across multiple companies.

Project & Brand Management

Manage marketing activities for multiple companies simultaneously.

Coordinate marketing campaigns, content production, website updates, and promotional projects.

Prioritize tasks, meet deadlines, and maintain organization in a fast-paced environment.

Maintain brand consistency while adapting marketing strategies to different industries and target audiences.

Take initiative, solve problems, and manage projects with minimal supervision.

Qualifications & Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Proven experience in digital marketing, social media management, and content creation.

Experience creating and editing marketing videos and promotional graphics.

Working knowledge of SEO, keyword research, and website content optimization.

Familiarity with Google Analytics, Google Trends, Google Ads, Google Search Console, and Google AdSense.

Experience managing business social media accounts across multiple platforms.

Ability to create marketing reports, interpret analytics, and use data to improve results.

Strong written and verbal communication skills.

Experience developing marketing strategies and conducting market research.

Strong organizational skills with the ability to manage multiple projects and meet deadlines.

Creative mindset with the ability to generate original marketing ideas.

Ability to work independently while collaborating with different departments and teams.

Comfortable learning new software, digital tools, and marketing platforms.

Preferred Skills (A Plus)

Experience marketing industrial equipment, construction equipment, machinery, automotive products, or other B2B products.

Experience with Adobe Creative Cloud, Canva, CapCut, Premiere Pro, or similar creative tools.

Experience with WordPress and other website content management systems.

Knowledge of Google Tag Manager, Looker Studio, and advanced digital marketing analytics.

Experience running Meta Ads, Google Ads, and LinkedIn advertising campaigns.

Experience using CRM systems, marketing automation platforms, and email marketing tools.

Basic knowledge of photography, videography, and product photography.

Familiarity with AI-powered marketing tools and content creation.

Experience working with multiple brands or companies at the same time.

What We're Looking For

We want someone who is:

Creative: Constantly thinking of fresh content ideas and new ways to market our businesses.

Proactive: Takes initiative instead of waiting to be told what to do.

Analytical: Understands marketing data and knows how to turn insights into action.

Organized: Can manage multiple brands, campaigns, and deadlines.

Versatile: Comfortable switching between video creation, social media, website updates, SEO, and advertising.

• Results-Oriented: Focused on increasing visibility, driving traffic, generating leads, and helping businesses grow.