Digital Marketing Specialist - Legal

TransPerfect; Raleigh (NC); On-site; USD 50,000 - 80,000; Full time

Job summary

An established industry player is seeking a Digital Marketing Specialist to enhance their marketing efforts in the gaming and media sectors. This role involves crafting and executing digital strategies, managing content creation, and optimizing campaigns for lead generation and brand awareness. The ideal candidate will have a strong background in digital marketing, particularly in B2B environments, and will be responsible for driving measurable results through data analysis and effective communication. Join a dynamic team where your contributions will directly impact the growth and success of innovative marketing initiatives.

Qualifications

• 2-4 years of digital marketing experience, preferably in B2B or agency.
• Strong communication skills and ability to manage multiple strategies.

Responsibilities

• Develop and optimize digital strategies to drive SQLs and revenue.
• Manage paid and organic search campaigns and vendor partners.
• Create and execute email nurture campaigns and templates.

Skills

Digital Marketing

Content Creation

Project Management

Digital Strategy

SEO

Email Marketing

Data Analysis

Social Media Management

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

Email Marketing Platforms

CRM Software

Job description

TransPerfect’s Marketing & Communications team is looking for a full time Digital Marketing Specialist – Legal to oversee marketing, content creation, branding, communications, events, and sales support for the company’s rapidly growing gaming and media divisions.

With over 6,000 worldwide employees, $850 million in annual revenues, and 100 global locations, TransPerfect is the world’s largest provider of language and technology solutions for global business.

The ideal candidate will have a minimum of 2-4 years of previous experience in a marketing role with a focus on content creation, project management, and digital strategy/execution.

Digital marketing in product is focused on defining digital strategy across web properties, planning and executing brand awareness and demand generation campaigns, and working with vertical leads to deploy industry/use-case specific campaigns for lead generation, nurturing, and qualification. The digital marketing specialist will inform strategy for content creation and SEO, and be responsible for the performance of organic and paid tactics. This specialist will also help create newsletters and other product-specific experiences that build trust and community for users.

Primary responsibilities will include:

• Develop and optimize digital strategies to drive SQLs, with a laser focus on revenue impact.
• Paid and organic search – work with and assist in managing vendor partners and internal resources.
• Email strategy and execution – work collaboratively to build nurture campaigns and templates for sales enablement.
• Campaign content creation and execution – thinking and doing.
• Data-Driven Reporting – what good are results without sharing them clearly and concisely?
• Lead and demand generation – bring in verifiable new leads.
• ABM – create, tune, and deploy successful programs.
• Social media – help ensure that it’s more than just for show.
• Globalize - oversee localization of campaigns and programs for other regions, countries, and markets.
• Analyze – Regularly review campaign performance, with an emphasis on SQL and revenue ROI.

Requirements:

• 2-4 years previous experience in a digital marketing role with strong preference for candidates experienced in a B2B or agency environment.
• Must be able to demonstrate quantifiable success in previous digital marketing efforts.
• Reliably works independently to complete tasks and asks for help from managers, peers, or other resources when appropriate.
• Ability to manage multiple concurrent strategies across different verticals and channels.
• High-level communication (written and verbal) skills in English.
• Ability to manage large and fluctuating workloads while maintaining agreed service levels and meeting deadlines.
• Travel – 10%.

Seniority level

Associate

Employment type

Full-time

Job function

Writing/Editing, Strategy/Planning, and Other

Industries

Translation and Localization