Internal Marketing Strategy Lead – Digital Engagement

Geisinger; Danville (PA); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Healthcare benefits

Vision coverage

Dental coverage

Job summary

Geisinger is seeking a strategic marketing and communications leader to develop and guide the implementation of internal engagement plans for diverse stakeholders across departments and lines of business.

This role emphasizes data-informed decision making, cross-functional collaboration, and delivering measurable results such as engagement metrics, leads, and brand strength across Geisinger's enterprise and regional teams.

Qualifications

• Bachelor's Degree (Required).
• 5+ years of related work experience (Required).
• Experience leading cross-functional marketing/communications/digital engagement teams.

Responsibilities

• Plans, researches, and analyzes to develop marketing/communications/digital engagement strategy for internal clients.
• Leads a matrixed team of marketing, communications, and digital engagement experts to implement plans.
• Develops proactive strategies with clients to meet Geisinger’s priorities and objectives.
• Partners with project managers to monitor progress and report metrics.
• Tracks metrics such as leads, conversions, and web/social engagement to evaluate success.

Skills

Marketing strategy

Communications

Digital engagement

Team leadership

Cross-functional collaboration

Education

Bachelor's Degree (Required)

Bachelor's Degree - Marketing/Public Relations (Preferred)

Job description

Job Summary

Responsible for the developing and leading the implementation of marketing, communications and/or digital engagement plans and projects for assigned internal stakeholders, lines of business, and/or functional departments to advance and achieve Geisinger’s strategic priorities and business objectives.

Job Summary

Responsible for the developing and leading the implementation of marketing, communications and/or digital engagement plans and projects for assigned internal stakeholders, lines of business, and/or functional departments to advance and achieve Geisinger’s strategic priorities and business objectives.

Job Duties

• Plans, research, and performs analysis to develop a comprehensive marketing/communications/digital engagement strategy for internal clients.
• Uses analytical and critical thinking to interpret data to understand and respond to industry and market trends as they relate to relevant clients.
• Produces a matrixed, cross-functional team of marketing, communications, and digital engagement experts to implement their plans.
• In partnership with clients, develops proactive strategies, plans, and initiatives to achieve Geisinger’s priorities and objectives.
• Understands the business objectives of the organization at the enterprise, business unit, departmental, institute, and regional level and applies that understanding to strategy development.
• Identifies, evaluates, and recommends audience, market, product, program and/or service opportunities based on market/audience need and translate those needs into a value-added marketing/communication/digital strategy.
• Working in a matrixed environment, leads a team of cross-functional marketing, communications, and digital engagement experts to co-create tactical plans and successfully deploy and evaluate them. Uses department resources efficiently.
• Keeps abreast of the external and internal environmental trends that could impact the strategy such as regional competitive environment, clinical advances, technological enhancements, employment trends, and industry trends.
• Monitors for issues that may negatively affect Geisinger’s brand or operations.
• Partners with dedicated project managers to implement plans and monitor progress.
• Tracks and reports process and outcome metrics for assigned projects and plans. Metrics might include leads or conversions for new patients or members, cost per lead/conversion, number of physician referrals, revenue generated, enhanced preference and awareness, number of media hits, ad equivalency, event attendees, employee engagement data, GHP member satisfaction, earned media share of voice, web traffic or social media engagement.
• Establishes themselves as a trusted advisor to clients and manages client expectations through transparent and frequent communications and collaboration.
• Presents recommendations, plans, status reports and metrics to clients and leadership.
  
  

Work is typically performed in an office environment. Accountable for satisfying all job specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job.

Position Details

Education

Experience

Bachelor's Degree- (Required), Bachelor's Degree-Marketing/Public Relations (Preferred)

Minimum Of 5 Years-Related Work Experience (Required)

Certification(s) and License(s)

OUR PURPOSE & VALUES: Everything we do is about caring for our patients, our members, our students, our Geisinger family and our communities. KINDNESS: We strive to treat everyone as we would hope to be treated ourselves. EXCELLENCE: We treasure colleagues who humbly strive for excellence. LEARNING: We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow. INNOVATION: We constantly seek new and better ways to care for our patients, our members, our community, and the nation. SAFETY: We provide a safe environment for our patients and members and the Geisinger family We offer healthcare benefits for full time and part time positions from day one, including vision, dental and domestic partners. Perhaps just as important, from senior management on down, we encourage an atmosphere of collaboration, cooperation and collegiality. We know that a diverse workforce with unique experiences and backgrounds makes our team stronger. Our patients, members and community come from a wide variety of backgrounds, and it takes a diverse workforce to make better health easier for all. We are proud to be an affirmative action, equal opportunity employer and all qualified applicants will receive consideration for employment regardless to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or status as a protected veteran.