Digital Marketing Specialist (Email, Social Media, and Paid Ads)

Cube Care; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

A leading company is seeking a strategic and results-driven Digital Marketing Specialist to manage diverse digital initiatives. This role encompasses email marketing, social media management, and paid advertising efforts to enhance customer engagement and boost conversions. The successful candidate will demonstrate creativity and strong analytical skills across multiple digital channels.

Qualifications

• Experience in digital marketing including email, social media, and paid ads required.
• Skills in email campaign optimization, content creation, and audience engagement are crucial.
• Basic design skills (Canva) are a bonus.

Responsibilities

• Manage email marketing campaigns, optimize engagement, and ensure compliance.
• Create and manage multi-platform social media content and analyze performance.
• Develop and execute paid advertising campaigns, monitor performance, and optimize.

Skills

Digital marketing

Email campaigns

Social media management

Paid digital advertising

Copywriting

Audience segmentation

Tools

Mailchimp

HubSpot

Klaviyo

ActiveCampaign

Meta Ads Manager

Google Ads

Job description

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Job Summary:
We are seeking a strategic and results-driven Digital Marketing Specialist to manage and execute a wide range of digital marketing initiatives. This role combines email marketing, social media management, and paid digital advertising (Meta, Google, etc.) to generate leads, drive brand awareness, and increase customer engagement and conversions. The ideal candidate is a creative thinker with strong analytical skills and hands-on experience across multiple digital channels.

Key Responsibilities

Email Marketing

• Plan, execute, and optimize drip campaigns, newsletters, and automated workflows.
• Segment audiences for personalized and behavior-triggered campaigns.
• Maintain and clean the email database to improve deliverability and engagement.
• Monitor key metrics (open rate, CTR, conversions) and run A/B tests to optimize performance.
• Ensure compliance with email regulations (GDPR, CAN-SPAM, etc.).

Social Media Management

• Create and manage content calendars across platforms (Facebook, Instagram, LinkedIn, TikTok, etc.).
• Develop and post engaging content (copy, images, videos) to grow and engage followers.
• Manage community engagement: respond to comments, messages, and monitor brand mentions.
• Analyze and report on performance metrics (reach, engagement, growth, conversions).
• Stay up-to-date with trends, features, and platform updates.

Digital Advertising (Meta, Google & Others)

• Develop and execute paid ad campaigns on Meta (Facebook/Instagram), Google Ads, and other platforms.
• Monitor ad performance, manage budgets, and optimize for ROAS (Return on Ad Spend).
• Conduct keyword research, create ad copy and visuals, and manage targeting strategies.
• Track conversions via pixels, UTM links, or CRM integration.

Strategy, Reporting & Collaboration

• Align marketing initiatives with sales and company goals.
• Provide insights and recommendations based on campaign data and analytics.
• Collaborate with designers, copywriters, and developers as needed for campaigns.
• Support lead generation, nurturing, and retention efforts across the funnel.

Requirements

• Proven experience in digital marketing, including email campaigns, social media, and paid digital ads.
• Proficiency in tools like Mailchimp, HubSpot, Klaviyo, ActiveCampaign, or similar.
• Experience with Meta Ads Manager, Google Ads, and other digital ad platforms.
• Solid understanding of audience segmentation, conversion tracking, and performance analytics.
• Strong copywriting and communication skills.
• Basic graphic design or Canva skills (bonus).
• Highly organized, detail-oriented, and able to work independently.

Preferred Qualifications

• Background in both B2B and B2C marketing.
• Familiarity with CRM platforms like Salesforce, HubSpot, or Zoho.
• Knowledge of SEO and content marketing best practices.
• Experience working in a startup or fast-paced marketing environment.

System Requirements:

• Computer Processor: Minimum 5th generation Intel i5 processor or equivalent
• Computer Memory/RAM: Minimum 4.00 GB
• Computer Operating System: Windows 10 or Mac OSX - No Linux, Unix, or any operating system other than what is required.
• Internet Speed: Running on a 5.0 MBPS plan or higher (Both primary and backup) - If your backup connection cannot serve as your primary connection, that does not qualify as a backup connection
• REQUIRED Headset: Noise-cancelling headset connected via USB port
• REQUIRED WebCam: At least 3 megapixels capable of 720p recording

Note: The computer system you will be using should not be shared with anyone else and should be dedicated for work only.