Digital Marketing Specialist: Email & Lead Growth

Wagner-Equipment-Co.; Sable (CO); On-site; USD 59,000 - 76,000; Full time

Benefits offered by this job

Paid Time Off (PTO) up to 96 hours

8 company holidays

Medical, dental, vision insurance

Life and AD&D Insurance

401K retirement plan with up to 7%公司匹配

Tuition Reimbursement

Employee Assistance Program (EAP)

Access to CEFCU services

Additional benefits: supplemental life

Critical Illness + Accident Insurance

IDWatchDog and phone plan discounts

Job summary

Wagner Equipment Co. seeks a Digital Marketing Specialist to manage email campaigns, content creation, and lead generation. You will coordinate with multiple departments to maximize offer uptake and ensure accessible, engaging content across channels.

Based in Aurora, CO or Albuquerque, NM, the role involves building automated email flows, landing pages, and online assets while contributing to multi-channel marketing strategies. The position offers competitive pay and comprehensive benefits.

Qualifications

• High School Diploma or GED required and college degree preferred.
• 3+ years’ experience in digital/email marketing and promotion.
• Experience with email campaigns, content creation, and online marketing strategies.

Responsibilities

• Email Campaigns - Build, deploy, monitor, and report on automated email flows and customer journeys and manage an email frequency distribution plan.
• Landing Page - Content only, construction and deployment through Web FX and Will.
• Web Site - Do your own product specific web site reviews.
• Lead Tracker and other Web FX Trackers and other digital metrics.
• Interface with sales managers and marketing colleagues to align campaigns.
• Produce collateral and content for campaigns and coordinate with internal teams.

Skills

Email marketing

Content creation

Campaign management

Collaboration across departments

Education

High School Diploma or GED

College degree required

Tools

HubSpot

Google Analytics

HTML

WordPress

InDesign

Adobe Photoshop

Job description

Wagner Equipment Co. seeks a Digital Marketing Specialist to manage email campaigns, content creation, and lead generation. You will coordinate with multiple departments to maximize offer uptake and ensure accessible, engaging content across channels.

Based in Aurora, CO or Albuquerque, NM, the role involves building automated email flows, landing pages, and online assets while contributing to multi-channel marketing strategies. The position offers competitive pay and comprehensive benefits.