Digital Marketing Specialist

Wagner-Equipment-Co.; Sable (CO); On-site; USD 59,000 - 76,000; Full time

Benefits offered by this job

Paid Time Off (PTO) up to 96 hours

8 company holidays

Medical, dental, vision insurance

Life and AD&D Insurance

401K retirement plan with up to 7%公司匹配

Tuition Reimbursement

Employee Assistance Program (EAP)

Access to CEFCU services

Additional benefits: supplemental life

Critical Illness + Accident Insurance

IDWatchDog and phone plan discounts

Job summary

Wagner Equipment Co. seeks a Digital Marketing Specialist to manage email campaigns, content creation, and lead generation. You will coordinate with multiple departments to maximize offer uptake and ensure accessible, engaging content across channels.

Based in Aurora, CO or Albuquerque, NM, the role involves building automated email flows, landing pages, and online assets while contributing to multi-channel marketing strategies. The position offers competitive pay and comprehensive benefits.

Qualifications

• High School Diploma or GED required and college degree preferred.
• 3+ years’ experience in digital/email marketing and promotion.
• Experience with email campaigns, content creation, and online marketing strategies.

Responsibilities

• Email Campaigns - Build, deploy, monitor, and report on automated email flows and customer journeys and manage an email frequency distribution plan.
• Landing Page - Content only, construction and deployment through Web FX and Will.
• Web Site - Do your own product specific web site reviews.
• Lead Tracker and other Web FX Trackers and other digital metrics.
• Interface with sales managers and marketing colleagues to align campaigns.
• Produce collateral and content for campaigns and coordinate with internal teams.

Skills

Email marketing

Content creation

Campaign management

Collaboration across departments

Education

High School Diploma or GED

College degree required

Tools

HubSpot

Google Analytics

HTML

WordPress

InDesign

Adobe Photoshop

Job description

Job Category: Administrative & Professional

At Wagner, our people are the driving force behind everything we do.We’recommitted to helping our employees grow through meaningful work, career development, and opportunities to learn and advance. Join a team that values collaboration, innovation, and the people who make our success possible. We offer excellent benefits and supply you with the tools you need to maximize your potential.

Benefits include:

• Paid Time Off (PTO) Plan - Up to 96 hours of PTO in your first year + 8 company paid holidays
• Medical, dental, and vision insurance
• Life and AD&D Insurance
• Retirement Plans - 401K eligible employees can receive a company contribution up to 7%
• Tuition Reimbursement
• Employee Assistance Program (EAP)
• CEFCU - Employees have access to services including payroll deductions,savings, accounts, loans, VISA card and more
• Additional Benefits include Supplemental life Insurance, Critical Illness + Accidental Insurance, IDWatchDogand discounted employee phone plans

Digital Marketing Specialists (DMS) manage email and other digital marketing initiatives which are designed to generate leads and create market awareness for the products and services that Wagner Equipment Co. and other lines of business provide to customers. In this position, you will be required to oversee all aspects of email marketing campaigns, including market research, content creation, and the dissemination of copy. As a digital marketing specialist, you will also be required to collaborate with coworkers across departments to ensure maximum uptake of offerings. To be successful as a digital marketing specialist, you should demonstrate the ability to create accessible, engaging, and memorable content.

Pay Rate: $58,743.31 - $75,842.78 AnnuallyPay rate is dependent upon education & experience.Position can be based in Aurora, CO or Albuquerque, NM.

Why Join Wagner?

At Wagner, our people are the driving force behind everything we do.We’recommitted to helping our employees grow through meaningful work, career development, and opportunities to learn and advance. Join a team that values collaboration, innovation, and the people who make our success possible. We offer excellent benefits and supply you with the tools you need to maximize your potential.

Benefits include:

• Paid Time Off (PTO) Plan - Up to 96 hours of PTO in your first year + 8 company paid holidays

• Medical, dental, and vision insurance

• Life and AD&D Insurance

• Retirement Plans - 401K eligible employees can receive a company contribution up to 7%

• Tuition Reimbursement

• Employee Assistance Program (EAP)

• CEFCU - Employees have access to services including payroll deductions,savings, accounts, loans, VISA card and more

• Additional Benefits include Supplemental life Insurance, Critical Illness + Accidental Insurance, IDWatchDogand discounted employee phone plans

Digital Marketing Specialists (DMS) manage email and other digital marketing initiatives which are designed to generate leads and create market awareness for the products and services that Wagner Equipment Co. and other lines of business provide to customers. In this position, you will be required to oversee all aspects of email marketing campaigns, including market research, content creation, and the dissemination of copy. As a digital marketing specialist, you will also be required to collaborate with coworkers across departments to ensure maximum uptake of offerings. To be successful as a digital marketing specialist, you should demonstrate the ability to create accessible, engaging, and memorable content.

Pay Rate: $58,743.31 - $75,842.78 AnnuallyPay rate is dependent upon education & experience.Position can be based in Aurora, CO or Albuquerque, NM.

Each Digital Marketing Specialists (DMS) is assigned generally as follows:

1. Cat Earthmoving Prime Cat Earthmoving Aftermarket/Trailers

2. Used/Heavy Rental/Wagner Cat Rentals/Allied Products

3. Power Systems Prime/AM/Rental/CES/Crushing and Screening

a. Supplemental tasks (ABQ Based Specialist)

i. Coordinate ordering of print materials

ii. Event Assistance

iii. Periodic Photography

4. Cat Digital Solutions/Cat Technology/Sitech/Wagner Recruitment/Cat Rewards/Cat Commercial Account. Other Duties- Print ads and print production, occasional website administration and page development.

Essential Functions:

Reasonable accommodation may be made to enable individuals with disabilities to perform these essential functions.

• Collaborate with Sales/Pertinent Managers in the completion of Marketing Request Forms.
• Email Campaigns- Build, deploy, monitor, and report on automated email flows and customer journeys and manage an email frequency distribution plan.
• Landing Page- Content only, construction and deployment through Web FX and Will
• Web Site- Do your own product specific web site reviews.
• Internal Communication- (Copy reps and managers on email campaigns)
• Lead Tracker and other Web FX Trackers and other digital metrics
• Produce your own collateral as needed if Cat has not already created it.
• Collect your own customer lists. Segmenting or requesting.
• Have your own Hubspot iteration and send your own emails.
• Work with Marketing Data Analysts to produce a monthly email stats report and send to Chad and Tyler. Know your own Digital results by website/pages within your purview.
• Interface with sales managers and Tyler and Chad as needed to create marketing plans.
• Track your own coop programs for the allied product you represent.
• Ecommerce retention marketing
• Align marketing efforts with Caterpillar Differentiated Dealer Capabilities
• Conceptualizing a multi-channel approach can validate campaign management through reporting on all digital channels.
• Sales Rep Communication and materials production
• Branch Materials Production as needed. Coordinate with DMS- Digital.
• Be an expert on your products.
• Lead Tracker and other Web FX Trackers and other digital metrics
• Provide content to Sarah for social media. Review and approve content and calendar
• Produce your own collateral.
• Maintain archives of all produced advertising and promotional content.
• Maintain CAT and Wagner Brand Identities in accordance with Global Advertising Framework
• Collaborate with all Wagner departments in the development of appropriate content for departmental customer targeted email campaigns, and other digital assets based not only on Caterpillar campaign directives but also Wagner specific promotions.
• Advise staff and management on how to best optimize their content.
• Develop and design other web deployed media advertisements and promotions.
• Ability to work in a team setting and manage priorities of multiple internal customers.
• Ability to influence across the organization and work effectively with all levels of management and staff.
• Ability to work well in a multitasking environment with frequent interruptions, paying close attention to details.
• Ability to apply marketing and sales concepts for the development of campaigns and promotions.
• Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective customers.
• Ability to collaborate with Marketing Data Analysts to better understand and use Google Analytics to help guide content priorities, content needs and determine trends.
• Conduct AB Testing for the purpose of optimizing automated nurture campaigns.
• Knowledge of relevant hardware, software applications, and techniques used in email marketing such as Hubspot.
• Accountable for SEO and PPC strategy for assigned products
• Other duties as assigned by Manager

Required Education and Experience:

• High School Diploma or GED
• College degree required.
• 3+ years’ experience in digital/email marketing and promotion

Physical Demands:

• Talking
• Sitting
• Use of Hands
• Sedentary work that primarily involves sitting/standing but may require occasionally lifting and/or moving up to 25 pounds

Competencies:

• Data Entry
• Telephone Skills
• Reading/Writing Skills
• Reasoning Skills
• Organizational Skills
• Communication Skills
• Math Skills
• Intermediate knowledge of Website development
• Advanced knowledge of marketing concepts
• Intermediate knowledge of Microsoft Word, Excel, Power Point and Outlook
• Advanced knowledge of HTML, InDesign, Adobe Photoshop, and Illustrator
• HubSpot
• Google:
  • a. Ads
  • b. Search Consol
  • c. Analytics
  • d. Tag Manager
• Meta Ads
• Word Press
• Call Rail
• Canva
• LinkedIn Ads
• Looker Studio
• AI Automation

Travel Requirements:

• 1-25%

Work Environment:

• Noise: Quiet
• Indoors

Other Duties:

Job Offers are contingent upon all required pre-employment screenings which may include but are not limited to background checks, drug/alcohol testing, fit for duty testing, and any other job-related tests/screenings.

Pleasenotethis job description is not designed to cover orcontaina comprehensive listing of activities, duties or responsibilities that arerequiredofthe employee for this job. Duties,responsibilitiesand activities may change at any time with or without notice.

Requirements are representative of minimum levels of knowledge,skillsand/or abilities. To perform this job successfully, the employee mustpossessthe abilities or aptitudes to perform each duty proficiently.

Wagner Equipment Co. is an EEO/AA/Veterans/Disabled employer.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.