Digital Marketing Specialist: Campaigns & Creatives

Buchanan Hauling and Rigging, Inc.; Fort Wayne (IN); Presencial; USD 45.000 - 65.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

401(k)

Life insurance

Disability insurance

Descripción de la vacante

Buchanan Hauling & Rigging, Inc. in Fort Wayne, IN is seeking a Digital Marketing Specialist to develop and optimize digital campaigns, create engaging content, and manage multi-platform marketing efforts.

The role supports SEO, paid ads, and content across social media, websites, and print materials. The ideal candidate has at least 1 year of marketing experience, proficiency with WordPress and Adobe Creative Suite, and a willingness to leverage AI tools to improve productivity.

Formación

• Associate’s degree in marketing, graphic design, or related field, or equivalent experience.
• Minimum one year of marketing experience, with Google Ads and social media advertising preferred.
• Working knowledge of WordPress and SEO best practices.
• Experience with photography and video editing.
• Proficiency with Adobe Photoshop, Illustrator, and InDesign.
• Experience with recruiting campaigns and lead generation preferred.
• Willingness to obtain FAA Part 107 drone license if not certified.
• Experience with AI tools to improve productivity.
• Strong communication, organizational, analytical, and reporting skills.

Responsabilidades

• Partner with sales and recruiting to develop and optimize digital marketing campaigns.
• Create engaging content for social media, websites, print materials, and other marketing initiatives.
• Collaborate with the marketing team to develop, launch, and manage campaigns across multiple platforms, including paid social media advertising.
• Support website updates and improvements to enhance search engine optimization (SEO) and increase organic and paid traffic.
• Design and prepare digital artwork, graphics, and marketing materials for print, digital, and video production.
• Capture and edit photography and video content for marketing campaigns, company events, and recruiting initiatives.
• Maintain and organize digital marketing assets, including photos, videos, graphics, and creative files.
• Monitor marketing trends, emerging technologies, and AI tools to improve campaign effectiveness and department productivity.
• Other duties as assigned.

Conocimientos

Digital marketing

Content creation

SEO knowledge

Campaign management

Google Ads

Social media advertising

Photography/video

Educación

Assoc. degree or equivalent in marketing/graphic design

Herramientas

WordPress

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Drone photography

Descripción del empleo

Buchanan Hauling & Rigging, Inc. in Fort Wayne, IN is seeking a Digital Marketing Specialist to develop and optimize digital campaigns, create engaging content, and manage multi-platform marketing efforts.

The role supports SEO, paid ads, and content across social media, websites, and print materials. The ideal candidate has at least 1 year of marketing experience, proficiency with WordPress and Adobe Creative Suite, and a willingness to leverage AI tools to improve productivity.