Digital Marketing Specialist - Campaigns & Content

Roylo Partners; City of Syracuse (NY); On-site; USD 42,000 - 64,000; Full time

Job summary

Roylo Partners is seeking a Digital Marketing Specialist in Columbus, OH to coordinate online marketing initiatives, support campaign execution, and help strengthen brand visibility across digital channels.

You will work with the marketing team to develop content, research audiences, monitor campaign activity, and identify opportunities to improve engagement. This role combines creativity with analytical thinking and practical action.

Qualifications

• Previous experience in digital marketing or related fields.
• Familiarity with Google Analytics, Google Ads, email marketing platforms, or content management systems.
• Strong written and verbal communication skills.
• Ability to manage multiple priorities and meet deadlines.

Responsibilities

• Assist with planning and publishing website, email, and social media content.
• Support SEO and SEM activities.
• Research target audiences, competitors, keywords, and digital marketing trends.
• Monitor campaign performance and prepare reports on engagement and results.
• Maintain consistent brand messaging across digital platforms.
• Coordinate campaign schedules, materials, and deliverables with internal teams.

Skills

Content creation

Analytical thinking

Communication

Organization

Tools

Google Analytics

Google Ads

Email marketing platforms

Content management systems

Job description

Roylo Partners is seeking a Digital Marketing Specialist in Columbus, OH to coordinate online marketing initiatives, support campaign execution, and help strengthen brand visibility across digital channels.

You will work with the marketing team to develop content, research audiences, monitor campaign activity, and identify opportunities to improve engagement. This role combines creativity with analytical thinking and practical action.