Digital Marketing Specialist

Roylo Partners; Columbus (OH); On-site; USD 40,000 - 65,000; Full time

Job summary

Roylo Partners in Columbus, OH is seeking a Digital Marketing Specialist to coordinate online marketing initiatives, support campaign execution, and strengthen brand visibility across digital channels. You will work with the marketing team to develop content and monitor performance.

The role blends creativity with data-driven decision making; you’ll research audiences, keywords, and trends, publish content, optimize SEO/SEM, and help prepare reports on engagement and results.

Qualifications

• Experience in digital marketing, social media, or content creation.
• Familiarity with Google Analytics and Google Ads.
• Ability to analyze data and translate into action.
• Strong written and verbal communication; detail-oriented.

Responsibilities

• Plan and publish website, email, and social content.
• Support SEO and SEM activities.
• Research audiences, keywords, and trends.
• Monitor campaign performance and prepare reports.
• Maintain brand messaging across digital channels.
• Coordinate schedules and deliverables.
• Maintain content calendars and performance updates.
• Contribute ideas to improve audience engagement and campaign effectiveness.
• Stay informed about digital marketing tools and trends.

Skills

Creative

Analytical

Organized

Communication

Team player

Learn quickly

Tools

Google Analytics

Google Ads

Content Management Systems

Email marketing platforms

Spreadsheets

Job description

Full-time | Monday-Friday | Office-based

Make Digital Campaigns Work Harder.

Digital marketing is about understanding audiences, creating relevant content, and using campaign insights to improve results. We're looking for a Digital Marketing Specialist in Columbus, OH to coordinate online marketing initiatives, support campaign execution, and help strengthen brand visibility across digital channels.

You'll work with the wider marketing team to develop content, research audiences, monitor campaign activity, and identify opportunities to improve engagement. This role would suit someone who combines creativity with analytical thinking and enjoys turning marketing ideas into practical action.

What You'll Be Doing

• Assist with planning and publishing website, email, and social media content.
• Support search engine optimization (SEO) and search engine marketing (SEM) activities.
• Research target audiences, competitors, keywords, and digital marketing trends.
• Monitor campaign performance and help prepare reports on engagement and results.
• Review website traffic and campaign data to identify opportunities for improvement.
• Help maintain consistent brand messaging across digital platforms.
• Assist with email marketing, promotional content, and online communications.
• Coordinate campaign schedules, materials, and deliverables with internal teams.
• Maintain content calendars, campaign records, and performance updates.
• Contribute ideas to improve audience engagement and campaign effectiveness.
• Stay informed about digital marketing tools, platform updates, and emerging trends.

What We're Looking For

We're looking for someone who is creative, analytical, organized, and comfortable working with digital platforms. You should be able to manage multiple priorities, communicate clearly, and use information to support practical marketing decisions.

You'll Bring:

• Strong written and verbal communication skills.
• An interest in digital marketing, content creation, and online engagement.
• Good organizational skills and attention to detail.
• Confidence using digital platforms, spreadsheets, and standard office software.
• The ability to review campaign information and identify areas for improvement.
• A proactive approach to problem-solving and meeting deadlines.
• The ability to work independently while contributing to a team.
• A willingness to learn new tools and marketing techniques.

Previous experience in digital marketing, social media, content creation, communications, advertising, or campaign coordination is beneficial. Familiarity with tools such as Google Analytics, Google Ads, email marketing platforms, or content management systems would be an advantage.

We are an equal opportunity employer and consider qualified applicants in accordance with applicable law.