Digital Marketing Specialist

Maui Ocean Center; Wailuku (HI); On-site; USD 54,000 - 66,000; Full time

Benefits offered by this job

Employee discounts at Maui Ocean Treas

Free entrance for immediate family

Paid time off and holidays

Job summary

Maui Ocean Center is seeking a Digital Marketing Specialist to shape our digital presence and connect with guests, members, and the Maui community. You will drive campaigns across channels, manage content creation, and collaborate with the Marketing department to optimize ticket sales and engagement.

The role requires 2+ years in digital marketing, a marketing-related bachelor’s degree (or equivalent experience), and on-site work on Maui. Occasional events and evenings may be required.

Qualifications

• Two or more years of experience in digital marketing, advertising, email, social media, ecommerce, or analytics.
• Bachelor’s degree or equivalent professional experience in marketing or related field.
• Self-driven, dependable, creative, and able to collaborate across departments.
• Must be located on Maui and able to work on-site.

Responsibilities

• Shape and execute Maui Ocean Center's digital marketing strategy across channels.
• Manage campaigns from concept to completion with cross-functional teams.
• Analyze campaign data and adjust tactics to improve ticket sales and engagement.
• Create and edit photo/video content when required for campaigns.
• Coordinate with PR and web teams to ensure consistent messaging.

Skills

Digital marketing

Email marketing

Social media marketing

Marketing analytics

Cross-department coordination

Education

Bachelor's degree in marketing, communications, business, or related field

Tools

Ticketing systems

Ecommerce analytics tools

Job description

JOB TITLE: Digital Marketing Specialist

DEPARTMENT: Marketing

DIRECT REPORT: Director of Marketing

SALARY: Starting at $60,000 annually

SCHEDULE: Full-time. Occasional evenings, weekends, and event support.

LOCATION: On-site. Remote work not available.

Position Summary

We are looking for a Digital Marketing Specialist to help shape the next phase of our digital presence and improve how we connect with guests, members, kamaʻāina, visitors, partners, and the broader community.

You Are Encouraged To Apply If You

• Have a genuine interest in Hawaiʻi’s ocean environment, community, culture, and visitor experience.
• Take ownership of projects from start to finish.
• Enjoy both the creative and analytical sides of marketing.
• Can read campaign data and use it to make decisions.
• Are comfortable shooting and editing your own photo and video when a project calls for it.
• Stay organized while managing multiple campaigns, departments, and deadlines.
• Learn new platforms and tools quickly.
• Want your work to support both business results and a meaningful mission.

Though valuable, aquarium or marine life knowledge is not required.

YOUR IMPACT

• Maui Ocean Center appears prominently when people plan a trip or an activity on Maui in traditional search and AI-powered answer platforms.
• Our landing pages, chatbot, and checkout make it easy to find information and purchase tickets.
• Guests hear from us through the channels they prefer. Email performs as a revenue channel, with automated communications before and after a visit, and newer channels such as SMS are built thoughtfully.
• Paid advertising is managed in-house day to day, with room to expand as new platforms prove valuable. Campaigns launch on schedule, budgets stay on pace, and reporting shows how spend is driving ticket sales.
• Leadership has a clear, current picture of digital performance, supported by reliable reporting and practical recommendations.
• Our audience grows across the platforms where guests spend their time. Current channels remain strong and new channels develop into engaged communities.
• Our social and web presence stays fresh with timely content that reflects the energy, joy, and connection to Hawaiʻi’s coral reef ecosystems guests experience in person.
• Media coverage secured by our PR team reaches broader audiences through coordinated support across advertising, email, social media, and search.
• New tools, platforms, and marketing opportunities are identified and evaluated as they emerge.

Qualifications

• Two or more years of experience in digital marketing, advertising, email, social media, ecommerce, or marketing analytics.
• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent professional experience.
• Self-driven, dependable, creative, collaborative, and comfortable working across departments.
• Must be located on Maui and able to work on-site.

Preferred Skills

• Experience in tourism, attractions, hospitality, nonprofit, conservation, education, or cultural organizations.
• Familiarity with Hawaiʻi’s visitor industry, local audiences, cultural sensitivity, and community-based marketing.
• Familiarity with ticketing systems, booking platforms, online sales funnels, ecommerce reporting, and visitor purchase behavior.

Benefits

Maui Ocean Center offers competitive benefits including health, vision, and dental coverage, paid time off, sick leave, and recognized company holidays. Additional perks may also include:

• Employee discounts at Maui Ocean Treasures and Reef Café
• Discounted employee meals at SeascapeFree or discounted access to select Maui Ocean Center signature events
• Free entrance for immediate family
• Limited guest passes for extended family and friends
• Discounts and access to participating partner attractions, aquariums, and zoos
• Additional discounts with local partners