Digital Marketing Specialist

Physiopedia; United States; À distance; USD 40 000 - 70 000; Temps partiel

Résumé du poste

Physiopedia is seeking a remote, independent contractor to lead our social media presence, shaping content that speaks to physiotherapists, educators and students worldwide.

You will create posts, images, and short-form video for LinkedIn, Facebook, Instagram and YouTube, using AI tools to speed up ideation while maintaining accuracy and a human touch. The role offers flexibility and collaboration with the Communications Director.

Qualifications

• Proven experience running social media for a brand or org.
• Strong design and video skills to produce on-brand visuals.
• Confident use of AI tools for content creation and workflow.
• Excellent written English with natural tone.

Responsabilités

• Create posts, images, graphics, and short-form video for LinkedIn, Facebook, Instagram, and YouTube.
• Publish content and manage channels; respond to messages and route inquiries.
• Collaborate with Communications Director and teams to coordinate campaigns.
• Report on performance and adjust strategy based on data.

Connaissances

Social media management

Content design & video

AI tools for content

English writing

Strategic planning

Self-directed work

Team collaboration

Outils

AI tools

Description du poste

Physiopedia | Independent contract | Remote but overlap with European working hours

Physiopedia is changing the way healthcare professionals learn, and this is an exciting time to join us.

We are one of the world's leading physiotherapy education platforms. Physiopedia is the world's largest free resource for physiotherapy knowledge: in 2025, 30 million people in all countries used it. Physiopedia Plus, our professional learning platform, has more than 250,000 members, over 800 accredited courses and partnerships with more than 200 healthcare organisations. In May 2026 we became the first CPD provider approved by World Physiotherapy.

We are also at the forefront of AI in healthcare education. More than 20,000 professionals have already had over 100,000 conversations with the Physiopedia AI Assistant (PAI), and we are building AI-enhanced clinical simulations and personalised learning into everything we do.

That gives us a lot to say, and an audience that wants to hear it. We are looking for someone to join our in-house marketing and help us tell that story.

Profits from Physiopedia Plus support the Physiopedia charity, which provides free access in low-income and conflict-affected countries and discounted access for students and professionals in middle-income countries. The audience you grow helps fund that work.

The role

You will start by owning Physiopedia's social media, from idea to published post. You will plan, create and publish content across all our channels, look after our online community, and work closely with our Communications Director to make sure everything we put out is consistent, credible and worth a clinician's time.

Social media is where the role starts, not where it ends. Over time, we expect the role to grow into campaigns, sales support and paid advertising, shaped by what you are good at and where we see results.

Our audience is physiotherapists, rehabilitation professionals, clinic owners, students and educators worldwide. They are busy, sceptical of hype and quick to spot content that wasn't made with them in mind. We want someone who understands that, and who can make clinical education, product news and AI innovation feel relevant and human.

You will create your own images and short-form video, and we expect you to use AI tools to work faster and smarter.

What you will do

Create content

• Produce posts, images, graphics and short-form video for each platform we use, currently LinkedIn, Facebook, Instagram and YouTube
• Turn courses, Physiopedia articles, PAI updates and team news into content that suits each platform and audience
• Use AI tools to speed up ideation, design, editing and scheduling, while keeping quality and accuracy high

Publish and manage channels

• Plan and maintain the content calendar with the Communications Director
• Schedule and publish all social media posts
• Manage messages and comments: answer what you can, route clinical, customer support and sales enquiries to the right person, and flag anything sensitive quickly

Work with the team

• Support the Communications Director on wider communications campaigns, launches and announcements
• Stay connected with the education, sales and product teams so you know what is happening and can share it at the right time and in the right way
• Report on performance and use the numbers to decide what to do more of, and what to stop

Where the role can grow

• Campaigns: planning and running multi-channel campaigns for course launches, PAI features, conferences and awareness days
• Sales support: case studies, one-pagers and content that helps our sales team win healthcare organisations
• Paid advertising: planning, running and optimising paid campaigns on social and search

What we are looking for

• Proven experience running social media channels for a brand or organization, with a portfolio to show for it
• Strong design and video skills: you can create polished, on-brand images and short-form video yourself
• Confident, practical use of AI tools for content creation and workflow
• Excellent written English, with a clear, natural tone
• Good judgement about what to post, what to answer and what to flag
• Organised and self-directing: we are a small, distributed team and you will manage your own workload
• Reliable internet connection and your own equipment and software
• Experience in any of the growth areas above, especially paid advertising
• Experience in healthcare, education, SaaS or membership organizations
• An interest in healthcare, rehabilitation or professional learning
• Experience working with a global, multilingual audience
• Location: Fully remote, anywhere in the world, with regular overlap with UK/European working hours
• Hours: Flexible; you organise your own working time around agreed deliverables
• Terms: Independent contractor agreement
• Rate: Negotiable and dependent on experience
• Works with: Communications Director

We welcome applications from every background. Our users are in more than 200 countries and we want a team that reflects the profession we serve.