Digital Marketing Specialist

The J; St. Louis (MO); On-site; USD 53,000 - 55,000; Full time

Job summary

The J in St. Louis is seeking a digital communications professional to execute and publish content across web, email, social media, and internal channels.

You will ensure timely, accurate, and consistent messaging that supports programs, events, and organizational goals. You will focus on day-to-day digital execution, maintaining content across platforms, coordinating campaigns with vendors, and auditing web and CRM integrations to keep data flowing correctly.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 2–5+ years of experience in digital communications or content coordination.
• Strong understanding of websites, email, and social media platforms.
• Experience with WordPress or similar CMS systems.
• Experience with email marketing tools and digital publishing platforms.
• Strong attention to detail and ability to manage multiple deadlines.

Responsibilities

• Publish and manage content across digital platforms, including websites, social media, email, and Reach Media (digital boards).
• Develop original digital content that highlights the J's programs, people, events, and community impact, including photography, short-form video, and trending digital mediums.
• Monitor the user journey across digital channels, including websites, emails, landing pages, and registration pathways. Identify barriers to engagement and opportunities to improve the user experience.
• Facilitate digital advertising campaigns with Decantery, including coordinating campaign assets and submitting all required materials to the vendor in advance of monthly deadlines and prior to the first day of each campaign period. All materials must be submitted by the last Monday of each month.
• Ensure all published information, including hours of operation, dates, holiday schedules, and other time-sensitive details, is accurate and current across digital platforms.
• Maintain accuracy and consistency of digital content across all platforms and promptly update information as changes occur.
• Monitor social media publishing, content scheduling, and basic content coordination as directed.
• Monitor social media and website submissions and respond to comments, questions, and elevating security issues as needed.
• Support the organization, maintenance, and distribution of digital assets provided by Marketing and Creative teams.
• Maintain digital content libraries and ensure files are organized, accessible, and up to date.
• Monitor and report on basic digital performance metrics and reporting outputs as assigned.
• Stay current with digital platform updates, tools, and best practices relevant to the role.

Skills

Digital communications

Content coordination

Social media management

Web content management

Attention to detail

Project coordination

Independent work

Team collaboration

Education

Bachelor’s degree

Tools

WordPress

Email marketing tools

Constant Contact

Salesforce integration

Social media scheduling tools

Job description

Job Details: Job Location: JCC Main (SFC) - St. Louis, MO, Position Type: Full Time, Education Level: 4 Year Degree, Salary Range: $53000.00 - $55000.00Salary, Travel Percentage: None, Job Shift: Day, Job Category: Marketing, This position is onsite and requires one to work at the J Creve Coeur, MO location.

Summary

Responsible for executing the J’s digital communications across web, email, social media, and internal digital channels. This role ensures timely, accurate, and consistent publishing of content that supports organizational messaging, programs, and events.

This position focuses on day-to-day digital execution, including publishing, updating, and maintaining digital content across platforms in alignment with marketing direction and organizational priorities.

Responsibilities

• Publish and manage content across digital platforms, including websites, social media, email, and Reach Media (digital boards).
• Develop original digital content that highlights the J's programs, people, events, and community impact, including photography, short-form video, and trending digital mediums.
• Monitor the user journey across digital channels, including websites, emails, landing pages, and registration pathways. Identify barriers to engagement and opportunities to improve the user experience.
• Facilitate digital advertising campaigns with Decantery, including coordinating campaign assets and submitting all required materials to the vendor in advance of monthly deadlines and prior to the first day of each campaign period. All materials must be submitted by the last Monday of each month.
• Ensure all published information, including hours of operation, dates, holiday schedules, and other time-sensitive details, is accurate and current across digital platforms.
• Maintain accuracy and consistency of digital content across all platforms and promptly update information as changes occur.

Support the execution of digital campaigns and communications initiatives in alignment with established marketing priorities. Develop, implement, and maintain a website audit process to ensure accuracy, consistency, functionality, and timely updates across all web pages. Document findings and share audit tools, results, and quarterly recommendations with the Marketing team. Serve as the primary liaison with 829 Agency regarding website development support. Monitor utilization of quarterly development hours, submit and track requests, follow up on project status, and provide updates on completed and outstanding work as part of the quarterly website audit report. Serve as the primary Marketing contact for the Constant Contact and Salesforce integration. Monitor integration functionality, identify and troubleshoot issues, coordinate with internal and external partners as needed, and ensure the successful flow and accuracy of data between systems.

• Manage social media publishing, content scheduling, and basic content coordination as directed.
• Monitor social media and website submissions and respond to comments, questions, and elevating security issues as needed.
• Support the organization, maintenance, and distribution of digital assets provided by Marketing and Creative teams.
• Maintain digital content libraries and ensure files are organized, accessible, and up to date.
• Monitor and report on basic digital performance metrics and reporting outputs as assigned.
• Stay current with digital platform updates, tools, and best practices relevant to the role.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field preferred
• 2–5+ years of experience in digital communications, marketing, or content coordination
• Strong understanding of website, email, and social media platforms
• Experience with WordPress or similar CMS systems
• Experience with email marketing tools and digital publishing platforms
• Strong attention to detail and accuracy in content management
• Ability to manage multiple digital deadlines and priorities
• Strong communication and coordination skills
• Ability to work independently while executing assigned tasks within a team structure
• Basic understanding of digital analytics and reporting preferred
• Experience with multimedia content (photo/video) is a plus, but not required