Digital Marketing and SEO Specialist

IHC Specialty Benefits, Inc.; Saint Louis Park (MN); On-site; USD 33,000 - 43,000; Full time

Job summary

Paycom in Saint Louis Park, MN is seeking an entry-level Digital Marketing & SEO Specialist to support website optimization, content development, and QA. The role works with internal teams to maintain accurate, engaging digital experiences.

The candidate will handle SEO tasks, create basic marketing assets, and manage content across DTC sites, under established guidance and processes.

Qualifications

• 1+ years of experience in digital marketing, SEO, website content, communications, or a related field.
• Experience working with websites, content management systems, or digital content.
• Experience completing quality assurance reviews, content updates, or website maintenance tasks.
• Experience using project management or ticketing tools to track and coordinate assigned work.
• Experience creating or editing basic digital content, graphics, or video assets.
• No specific degree required.

Responsibilities

• Support website audits and complete assigned SEO, content, and site optimization updates.
• Create basic digital marketing assets, including infographics and other visual content.
• Perform quality assurance testing on new website features, updates, and functionality prior to launch.
• Coordinate website and development-related tickets with internal technology or development teams.
• Edit and prepare digital video content for use across marketing and website channels.
• Review and update content across direct-to-consumer (DTC) websites for accuracy, quality, and consistency.

Skills

Digital marketing

SEO

Content management

Quality assurance

Video editing

Project management

Communication

Tools

WordPress

Contentful

Drupal

Google Analytics

Google Search Console

SEMrush

Ahrefs

Moz

Canva

Adobe Creative Suite

Job description

Job Details: Job Location: Trove MN St Louis Park office - St. Louis Park, MN 55416, Position Type: Full Time, Salary Range: $24.30 - $31.89 Hourly, Job Category: Marketing, Job Profile Summary

The Digital Marketing & SEO Specialist supports the execution of digital marketing, SEO, and website content initiatives. This entry-level role performs assigned tasks related to website optimization, content development, quality assurance, and coordination with internal teams. The position works under established processes and guidance to help maintain accurate, engaging, and high-performing digital experiences.

Primary Duties and Responsibilities

• Support website audits and complete assigned SEO, content, and site optimization updates.
• Create basic digital marketing assets, including infographics and other visual content.
• Perform quality assurance testing on new website features, updates, and functionality prior to launch.
• Coordinate website and development-related tickets with internal technology or development teams.
• Edit and prepare digital video content for use across marketing and website channels.
• Review and update content across direct-to-consumer (DTC) websites for accuracy, quality, and consistency.

Compliance with all applicable laws and regulations

Other duties as assigned

Qualifications: Required Experience and Education

• 1+ years of experience in digital marketing, SEO, website content, communications, or a related field, including internships or relevant project experience.
• Experience working with websites, content management systems, or digital content.
• Experience completing quality assurance reviews, content updates, or website maintenance tasks.
• Experience using project management or ticketing tools to track and coordinate assigned work.
• Experience creating or editing basic digital content, graphics, or video assets.
• No specific degree required.

Preferred Experience and Education

• Experience with SEO tools such as Google Search Console, SEMrush, Ahrefs, Moz, or similar platforms.
• Experience with content management systems such as WordPress, Contentful, Drupal, or similar tools.
• Familiarity with Google Analytics or other web analytics platforms.
• Experience using basic design or video editing tools such as Canva, Adobe Creative Suite, or similar platforms.
• Experience supporting consumer-facing websites or digital marketing programs.