Digital Marketing Specialist

The Advocates - PNW; Seattle (WA); On-site; USD 75,000 - 90,000; Full time

Benefits offered by this job

Health, Dental, and Vision care up to

Health, Dental, and Vision care up to

Job summary

The Advocates - PNW, a Seattle-based personal injury law firm, is seeking a Digital Marketing Specialist to join its in-house marketing team. The role focuses on building and optimizing paid campaigns to drive leads and increase brand awareness, while coordinating with the creative team on new content for web and social channels.

The ideal candidate has hands-on experience with Google Ads, Meta Ads, WordPress, GA4, and a data-driven mindset to test, report, and refine campaigns across key

Qualifications

• 2+ years of experience in digital marketing with a proven track record of campaign management.
• Extremely comfortable with Google Ads, GA4, Meta Ads, WordPress, and Excel.
• 2+ years of experience within a digital agency (preferred).
• Associate’s degree or higher (preferred).
• Motivated team player who isn’t afraid to ask questions.
• Data driven mindset with the ability to test and refine campaigns.
• Ability to test campaigns, report on results, and implement findings across key markets.

Responsibilities

• Manage and create digital campaigns to drive inbound inquiries from prospective clients
• Coordinate withthe creative team to publish and promote new content for the website as well as social media
• Report on campaign performance, with an emphasison acquisition costs
• Maintain focus on trendsrelated to both the legal industry and search marketing
• Oversee website updates, A/B testing, landing page optimization, and content enhancements to drive lead generation
• Implement SEO strategies to improve search engine rankings and organic traffic

Skills

Analytical mindset

Data-driven decision making

Team player

Education

Associate degree or higher

Tools

Google Ads

GA4

Meta Ads

WordPress

Excel

Job description

Digital MarketingSpecialist

Who We Are

The Advocates are a growing personal injury law firm with branches across the United States.We are dedicated to representing victims of accidents with kindness and respect.Our team genuinely cares about and has empathy for the people who seek our help, and we are driven to get them the best results possible.

About the Role

The PNW branch, headquartered in Seattle, WA, is looking for a driven and mission-orientedDigital Marketing Manager. Youwouldbejoininga close-knit group of attorneys, legal assistants, paralegals, and staff who all share a profound dedication to supporting our clients throughout their recovery journeys.

Learn more about us at our website! https://www.advocateslaw.com/

The Digital MarketingSpecialistwill play a vital role within The Advocates’ in-house marketing team, collaborating on all aspects of the firm’s online marketing efforts.The role’s focus will be onbuilding andoptimizingpaid campaigns to driveleads and increase brand awareness as wellascoordinating with the creative teamon the publication of new social and web content.

The ideal candidate will have experience with Google Ads, Meta Ads,andWordpress, along with a strong understanding ofGoogle Analytics and relevant campaign performance metrics.

The Digital MarketingSpecialistwill report directly to the Director of Marketing.

Responsibilities:

• Manage and create digital campaigns to drive inbound inquiries from prospective clients

• Coordinate withthecreative team to publish and promotenew contentfor the website as well as social media

• Report on campaign performance, with an emphasison acquisition costs

• Maintain focus on trendsrelated to both the legal industry and search marketing

• Oversee website updates, A/B testing, landing page optimization, and content enhancements to drive lead generation

• Implement SEO strategies to improve search engine rankings and organic traffic

Qualifications:

• 2+years ofexperience in digital marketing with a proventrack recordofsuccessful campaign management(required)

• Extremely comfortable working with Google Ads, GA4, Meta Ads,Wordpress, and Excel (required)

• 2+yearsofexperience within a digital agency(preferred)

• Associate’s degree or higher (preferred)

• Motivated team player whoisn’tafraid to ask questions

• Data drivenmindsetwith the ability to test and refine campaigns

• Ability toeffectively test campaigns, report on results, and implement findingsacross key markets

Compensation

• $75,000 - $90,000a year (based on experience)

• Health, Dental, and Vision care up to 100% employer paid (Buy up options available)

• Employee Assistance Program

• 3 Weeks PTO in your first year, Uncapped PTO in year 3

• 401(k) matching up to 4% (after 1 year)

• 50% Paid ORCA transit card