Digital Marketing Specialist

Zinda Law Group, PLLC; Austin (TX); Hybrid; USD 60,000 - 80,000; Full time

Benefits offered by this job

Remote work (2 days/week)

Training & mentoring

Career growth opportunities

PTO 20 days + 11 holidays

Health, vision & dental insurance

Simple IRA 3% match

Job summary

Zinda Law Group, PLLC is seeking a Digital Marketing Specialist in a hybrid role to develop, manage, and optimize paid search campaigns while implementing and executing SEO strategies to boost organic visibility. You will handle keyword research, performance analysis, and weekly reporting, collaborating with leadership to drive traffic, ROI, and brand growth.

Ideal candidates have strong PPC and SEO expertise, familiarity with WordPress, and excellent communication skills.

Qualifications

• Experience with managing large-scale PPC campaigns.
• Strong understanding of on-page, off-page, and technical SEO strategies.
• Familiar with WordPress and SEO-friendly website structures.
• Strong problem-solving and project management skills.
• Detail oriented and deadline driven.
• Ability to communicate effectively with the executive team.
• Bachelor’s degree preferred.

Responsibilities

• Develop, manage, and optimize paid search campaigns.
• Conduct keyword research for PPC campaigns to maximize ROI.
• Monitor and optimize campaign metrics via Google Analytics.
• Provide weekly campaign performance reports.
• Plan and execute paid social media campaigns.
• SEO: conduct keyword research and competitive analysis.
• Implement on-page SEO improvements (metadata, headings, internal linking).
• Develop and execute link-building strategies.
• Perform site audits to fix technical SEO issues.

Skills

Google Ads

Google Analytics

Google Search Console

Meta Ads

SEO tools BrightEdge

SEMrush

Moz

PPC campaigns

SEO strategy

WordPress

Project management

Communication with exec

Education

Bachelor’s degree preferred

Tools

WordPress

Job description

Required: 1+ years of experience in paid search, paid social, and SEO
Ready to shine in the world of digital marketing? If you're a rising star eager to make an impact and take your career to the next level, we want to hear from you! Join our team as a Digital Marketing Specialist and help us drive success through innovative strategies and creativity.
Our Mission – Justice for All. Life Changing Results.
As Digital Marketing Specialist, you will be responsible for creating, managing, and optimizing paid digital advertising campaigns while also implementing and executing SEO strategies to enhance organic search visibility. Your role will focus on both driving paid traffic through strategic ad campaigns and improving website rankings through SEO best practices.
Your responsibilities will include:
Paid Digital Advertising

• Tactical campaign development and expansion of existing paid search marketing campaigns
• Conducting keyword research and selection for pay-per-click campaigns to maximize budget while achieving key business objectives such as traffic, sales, and ROI/ROAS goals
• Monitoring, tracking, interpreting and optimizing campaign metrics via Google Analytics to ensure peak performance
• Making recommendations on keyword selection while prioritizing expansion efforts
• Producing weekly campaign performance reports
• Executing and maintaining paid social media campaigns
  

Search Engine Optimization (SEO)

• Conducting keyword research and competitive analysis to enhance organic search visibility
• Implementing on-page SEO optimizations, including metadata, headings, internal linking strategies, and backlinking strategies
• Developing and executing link-building strategies to improve domain authority
• Conducting site audits to identify and fix technical SEO issues
• Optimizing content for search engines while aligning with user intent and best practices
• Tracking and analyzing website performance using Google Analytics and other SEO tools to provide actionable insights
  

Additional Responsibilities:

• Managing individual and/or team projects
• Implementing and executing long-term brand management strategies
• Interacting with vendors and staying up-to-date with the latest trends in paid advertising and SEO
  

We are looking for a candidate with the following qualifications:

• Proficiency in Google Ads, Google Analytics, Google Search Console, Meta Ads, and SEO tools (BrightEdge, SEMrush, Moz)
• Experience with managing large-scale PPC campaigns
• Strong understanding of on-page, off-page, and technical SEO strategies
• Familiar with WordPress and SEO-friendly website structures
• Strong problem-solving and project management skills
• Detail oriented and deadline driven
• Ability to effectively communicate with the executive team
• Bachelor’s degree is preferred
• Previous law firm experience a plus
  

Compensation and Benefits:

• Salary commensurate with experience
• Ability to work remotely two days per week
• Opportunities for ongoing training and mentoring
• Opportunities to advance and grow within the firm
• Contingency fee referral bonus opportunities
• Paid time off (20 days) and 11 paid holidays
• Medical, vision & dental insurance (100% of Base medical plan covered by the firm)
• Simple IRA with up to 3% company match
  

Firm Philosophy: We firmly uphold the value of every individual within our team, ensuring they have the chance to build a rewarding career both financially and personally. Our firm's structure is designed to offer exceptional prospects for growth and advancement to our attorneys. From the initial intake to final verdict, each attorney at our firm handles cases, benefiting from continuous training and guidance from our exceptional team. At Zinda Law Group, every team member leaves at the end of the day with the satisfaction of knowing they have diligently served our clients and positively impacted the lives of others. Join us, and experience a remarkable work environment at our law firm.
Our core principles are:

• Excellence Always
• We All Take Out the Trash
• Data-Driven Results
• We Outwork Our Opponents
  

Zinda Law Group is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected status as required by applicable law.
By submitting this application I understand Zinda Law Group may use review publicly available information about me in order to assess my suitability for employment.
Disclaimer
This job description outlines the general nature and responsibilities of the role but is not an exhaustive list of all duties, skills, or requirements. Duties may be adjusted as needed, and team members may be asked to perform other tasks as assigned, in compliance with applicable laws. Reasonable accommodations will be made for individuals with disabilities.
Note to Recruiters: We are not working with third-party agencies or recruiters at this time. We kindly ask that you refrain from sending unsolicited resumes or solicitations, as they will not be considered.