Digital Marketing Specialist

Roylo Partners; Santa Ana (CA); On-site; USD 55,000 - 90,000; Full time

Job summary

Roylo Partners in Santa Ana, CA is seeking a Digital Marketing Specialist to support digital campaigns, strengthen online brand visibility, and engage audiences through consistent marketing activity. You will blend creativity with data to improve campaign performance across digital channels.

The role involves coordinating campaigns, updating website and email content, monitoring metrics, and collaborating on marketing materials.

Qualifications

• Experience or practical knowledge of digital marketing and online campaigns.
• Strong written and verbal communication skills.
• Good analytical skills and attention to detail.
• Comfortable using digital platforms, spreadsheets, and reporting tools.
• Understanding of social media, email marketing, website content, and SEO principles.
• Strong organization and ability to manage multiple deadlines.

Responsibilities

• Coordinate and execute digital marketing campaigns across relevant online channels.
• Develop and update content for websites, email campaigns, and social media platforms.
• Monitor campaign performance, engagement, traffic, and other relevant metrics.
• Analyze results and identify opportunities to improve digital marketing effectiveness.
• Research audience behaviour, competitors, and emerging industry trends.
• Maintain content calendars and coordinate campaign schedules.
• Help ensure consistent brand messaging across digital communications.
• Support search engine optimization and other online visibility initiatives.
• Prepare campaign reports and communicate performance updates to the team.
• Collaborate with colleagues on marketing materials, promotions, and campaign launches.
• Maintain organized campaign records, digital assets, and project documentation.
• Recommend practical improvements to content, messaging, and campaign execution.

Skills

Digital marketing

Analytics

Communication

Organization

Tools

Spreadsheets

Reporting tools

Social media platforms

Job description

Effective digital marketing brings together the right message, the right audience, and the right channels. We're looking for a Digital Marketing Specialist in Santa Ana, CA to support digital campaigns, strengthen online brand visibility, and help the business connect with its audience through engaging and consistent marketing activity.

This role is suited to someone who enjoys combining creativity with data, exploring new ways to reach customers, and improving campaign performance. You'll work across digital channels, coordinate marketing projects, and help turn campaign insights into practical improvements.

The Role

• Coordinate and execute digital marketing campaigns across relevant online channels.


• Develop and update content for websites, email campaigns, and social media platforms.


• Monitor campaign performance, engagement, traffic, and other relevant metrics.


• Analyze results and identify opportunities to improve digital marketing effectiveness.


• Research audience behaviour, competitors, and emerging industry trends.


• Maintain content calendars and coordinate campaign schedules.


• Help ensure consistent brand messaging across digital communications.


• Support search engine optimization and other online visibility initiatives.


• Prepare campaign reports and communicate performance updates to the team.


• Collaborate with colleagues on marketing materials, promotions, and campaign launches.


• Maintain organized campaign records, digital assets, and project documentation.


• Recommend practical improvements to content, messaging, and campaign execution.

What You'll Need

• Experience or practical knowledge of digital marketing and online campaigns.


• Strong written and verbal communication skills.


• Good analytical skills and attention to detail.


• Comfortable using digital platforms, spreadsheets, and reporting tools.


• An understanding of social media, email marketing, website content, and SEO principles.


• Strong organization and the ability to manage multiple deadlines.


• A proactive approach to problem-solving and continuous learning.


• Previous experience in digital marketing, content marketing, social media, communications, or campaign coordination is beneficial.

If you're looking for a Digital Marketing Specialist job in Santa Ana, CA where you can develop campaigns, work with digital performance data, and contribute to the company's online growth, we'd like to hear from you.

We are an equal opportunity employer and consider qualified applicants in accordance with applicable law.