Digital Marketing Specialist

Axos Business Center; San Diego (CA); On-site; USD 34,000 - 44,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Paid vacation

401(k) with employer match

Job summary

Axos Bank is seeking a Digital Marketing Specialist, Paid Marketing, to drive excellence in our digital campaigns. You will lead paid search, social, and display efforts to maximize ROI while coordinating with multiple teams to ensure aligned goals and brand compliance.

The role emphasizes data-driven optimization, reporting, and stakeholder communication. Ideal candidates have 3+ years of digital marketing experience, especially in paid media networks, and can manage budgets over $1M annually

Qualifications

• Bachelor’s degree in marketing, communications, digital media, or related field.
• 3+ years of digital marketing experience, including paid search, social, and display campaigns; agency experience preferred.
• Experience managing digital campaigns with budgets over $1M annually.

Responsibilities

• ROI-focused paid media campaigns: develop and execute campaigns with emphasis on ROI.
• Collaborate with departments to align campaign strategies and goals.
• Budget management: manage digital ad buys to meet budgets while optimizing performance.
• Optimization and analysis across SEM, paid social, native, display, programmatic.
• Keyword analysis and recommendations for paid media optimizations.
• Performance evaluation via reports and dashboards for stakeholders.

Skills

Paid search

Paid social

Display advertising

Analytics

Budget management

Cross-channel marketing

Education

Bachelor’s degree in marketing, communications, digital media, or related field

Tools

Google Analytics

Tag Manager

Conversion tracking

Job description

Axos BankTarget Range:$25.00/Hr. - $32.00/Hr.Actual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education.Eligible for an Annual Discretionary Cash Bonus Target: 10%Eligible for an Annual Discretionary Restricted Stock Units Bonus Target: 10%These discretionary target bonuses may be awarded semi-annually based upon your achievement of performance goals and targets.About This JobAxos Bank is hiring a Digital Marketing Specialist, Paid Marketing, to drive excellence in the Banking industry. Collaboration, relationship-building, and a growth mindset are crucial for success in this role, as you'll closely collaborate with various teams to achieve results. Your expertise in paid search, paid social, paid media, and analytics will be pivotal in defining and implementing strategies that resonate with our target audience and drive conversions. If you're ready to contribute to a team that values creativity, innovation, and excellence, we encourage you to apply for the Digital Marketing Specialist position.Responsibilities:ROI-Focused Paid Media Campaigns: Develop and execute innovative paid media campaigns with a focus on maximizing return on investment (ROI)Collaborate Across Departments: Work Closely with various departments to ensure alignment of campaign strategies and goalsBudget Management: Manage Digital ad buys to adhere to monthly and annual budgets while optimizing performanceOptimization and Analysis: Analyze opportunities for optimization across multiple platforms (SEM, Paid Social, native Advertising, Display, Programmatic) and implement effective solutionsKeyword Analysis and Recommendations: Conduct comprehensive keyword analysis, create target lists, and provide recommendations for Paid Media Optimizations & OpportunitiesPerformance Evaluation: Define, measure, and evaluate campaign results, providing actionable insights to partners and stakeholders. Utilize data visualization tools to create reports and dashboards that effectively communicate campaign performance and insights to stakeholdersStakeholder Relationship Management: Develop and maintain relationships with internal and external stakeholders to support business objectives and advocate for marketing initiativesReporting: Generate detailed campaign performance reports for internal stakeholders, including insights and recommendations for future strategiesBrand Compliance: Ensure all marketing work adheres to brand standards and meets compliance requirementsSupport overall marketing strategy and goals by assisting with ad hoc projects and initiatives as neededRequirements:Bachelor’s degree in marketing, communications, digital media, or related field3+ years of digital marketing experience, including paid search, social, and display campaigns; agency experience preferredExperience managing digital campaigns with budgets over $1M annually.Comprehensive knowledge of paid media networks (e.g., Search, Meta, LinkedIn, Twitter) and algorithmsPreferred:Proficient in implementing tracking mechanisms and analytics tools for monitoring customer interactions and behaviorDemonstrated ability to prioritize tasks and maximize business impact.Exceptional organizational skills, including strong attention to detail, and the ability to complete tasks on schedule with minimal supervisionStrong attention to detail and organizational abilitiesQuick learner with the ability to grasp technical information rapidlyAxos Employee Benefits May Include:Medical, Dental, Vision, and Life InsurancePaid Sick Leave, 3 weeks’ Vacation, and Holidays (about 11 a year)HSA or FSA account and other voluntary benefits401(k) Retirement Saving Plan with Employer Match Program and 529 Savings PlanEmployee Mortgage Loan Program and free access to an Axos Bank Account with Self-Directed TradingAbout AxosBorn digital-first, Axos delivers financial tools and services that allow individuals, small businesses, and companies to access and manage their money how, when, and where they want. We’re a diverse team of dynamic, insightful, and independent innovators who are excited to provide technology-driven solutions that offer unbeatable value to our customers.Axos Financial is our holding company and is publicly traded on the New York Stock Exchange under the symbol \"AX\" (NYSE: AX).Learn more about working at AxosPre-Employment Background Check and Drug Test:All offers are contingent upon the candidate successfully passing a credit check, criminal background check, and pre-employment drug screening, which includes screening for marijuana. Axos Bank is a federally regulated banking institution. At the federal level, marijuana is an illegal schedule 1 drug; therefore, we will not employ any person who tests positive for marijuana, regardless of state legalization.Equal Employment Opportunity:Axos is an Equal Opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religious creed, color, sex (including pregnancy, breast feeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with all applicable federal, state, and local laws.Job Functions and Work Environment:While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc.The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.E-Verify and Right to Work NoticesAxos participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States. The E-Verify program is an internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services.IER Right to Work Poster (English/Spanish)E-Verify Participation Poster (English/Spanish)