Digital Marketing Specialist

Forever Inc.; Pittsburgh (Allegheny County); On-site; USD 65,000 - 90,000; Full time

Job summary

Forever, Inc. is seeking a Digital Marketing Specialist to plan, execute, and optimize digital campaigns across paid and owned channels from its Pittsburgh office.

You will analyze performance with GA4 and Salesforce, collaborate with marketing and product teams, and help grow the brand’s online presence through engaging content and data-driven decision making. The role focuses on acquisition, conversion, and retention, with opportunities to influence go-to-market tactics, email marketing,

Qualifications

• Bachelor’s degree in a social science, marketing, business, analytics or related field.
• 2+ years of digital marketing, social media, performance marketing, or e-commerce.

Responsibilities

• Plan, launch, and optimize paid campaigns across Meta, Google, and other channels.
• Monitor acquisition funnels, optimize landing pages and onboarding flows.
• Analyze campaign performance with GA4, Google Ads, and Salesforce; recommend spend/creative changes.
• Support CRM activities: audience segmentation, email campaigns, lifecycle journeys, retention initiatives.
• Maintain campaign data in Salesforce for accurate tracking and reporting.
• Coordinate A/B tests across emails, landing pages, and campaigns.

Skills

Paid advertising

Social media

Analytics

A/B testing

Email marketing

SEO

Audience segmentation

Education

Bachelor's degree

Tools

GA4

Google Ads

Meta Ads

Job description

Job Title: Digital Marketing SpecialistLocation: Pittsburgh, PA (Full-time in office with some flexibility when necessary)Team: MarketingReports To: Executive Vice PresidentCompany: Forever, Inc. (www.forever.com)About FOREVERAt FOREVER, we help families and individuals save, organize, and share their precious memories - now and for generations. As the world’s first and only permanent, complete, and trusted memory-keeping platform in the Cloud, we provide a unique, end-to-end, AI enabled solution to digitize, back-up, share, celebrate, and permanently store personal and family memories and stories. We’re on a mission to build a company that serves millions of people and families for generations.Founded in 2012, we are a growth-stage company that is scaling fast, investing in innovation, and expanding our reach. This is a rare opportunity to join a purpose-driven team that uses cutting-edge technology to serve people with deep emotional impact.About the RoleFOREVER is looking for a motivated Digital Marketing Specialist to drive the execution and optimization of digital marketing initiatives across acquisition, conversion, and retention. This role will help manage content and campaigns, analyze performance, and merge creative and strategic thinking to increase brand awareness, customer engagement, and revenue across paid and owned channels.Reporting to our Executive Vice President, you will work with marketing, product, sales, and client care partners to execute campaigns across key digital platforms. This role is ideal for an early-career marketer who is analytical, curious, organized, and eager to build hands-on experience in a fast-paced, high-growth environment.Key ResponsibilitiesDigital Marketing ExecutionPlan, launch, and optimize paid campaigns across Meta, Google, and other relevant channels.Monitor acquisition funnels and customer journeys, and recommend improvements to landing pages, onboarding flows, and key conversion points.Analyze campaign performance with our analytics team across marketing platforms, Google Analytics 4, and Salesforce, and turn results into clear recommendations on where to shift spending and creative.Partner with the creative team to test ad formats, messaging, and video or user-generated content approaches.Support CRM activities, including audience segmentation, email campaigns, lifecycle journeys, nurture programs, and retention initiatives.Maintain campaign and lead data in Salesforce to support accurate tracking, pipeline visibility, and reporting.Coordinate A/B tests across email, landing pages, digital campaigns, and customer journeys, and document results and recommendations.Owned Social and Brand StorytellingGrow FOREVER’s organic social presence through a consistent, creative publishing calendar.Find and tell customer stories that bring our brand to life across social, ads, email, and web.Help shape and protect how the FOREVER brand shows up across every channel.Spot new formats, trends, and platforms worth testing, and move quickly on the ones that fit.Strategic Marketing SupportSupport go-to-market activities for product launches, promotions, and seasonal campaigns.Research customer trends, audience segments, competitors, and market opportunities to inform campaign planning.Track budgets, forecasting inputs, and performance reporting.Collaboration & Team ContributionCollaborate with Product, Sales, Client Care, and Creative teams to deliver coordinated campaigns.Stay current on digital marketing trends and bring new ideas to the team, including practical uses of AI, influencer partnerships, and emerging channels.QualificationsBachelor’s degree required with excellent academic achievement in a social science field, marketing, business, analytics, or other relevant area.2+ years of experience in digital marketing, social media, performance marketing, or e-commerce.Hands-on experience managing paid campaigns on Meta or Google Ads.Experience growing an organic social presence for a brand or business.Strong creative instincts and storytelling ability. Portfolio or work samples encouraged.Comfortable with data. Can read campaign results in tools like GA4, ad platforms, or spreadsheets and know what to do next.Familiarity with A/B testing, email marketing, SEO, and audience segmentation.Resourceful, adaptable, and comfortable moving between creative work, analysis, and execution in a fast-paced, collaborative, mission-driven environment.You’ll Thrive at FOREVER If You…Care deeply about helping people preserve and share their precious memories and stories.Are intellectually curious and love to work hard.Love creative work and have strong opinions about what makes content worth watching.Attack problems with curiosity and energy and find a way forward when the path isn’t clear.Adapt quickly and stay calm when priorities shift.Want to grow fast and take on more responsibility as you prove yourself.Want to develop your digital marketing skills and grow with a high-impact company.What You’ll Love About Working at FOREVER:Mission-driven culture with a meaningful positive impact on families around the world.Real ownership and visibility, working directly with our Executive Vice President.Room to try new ideas and see them go live quickly.Opportunities to learn from experienced colleagues and collaborate across teams.Competitive salary, benefits, opportunities for advancement, and equity participation.A collaborative, values-driven team based in Pittsburgh.Employment StatementsWe are an Equal Opportunity Employer.Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.