Digital Marketing Specialist

Home Creations; Oklahoma City (OK); On-site; USD 50,000 - 65,000; Full time

Job summary

Home Creations, a regional homebuilder, is seeking a Digital Marketing Specialist to run day-to-day marketing channels for the Houston and Oklahoma City division and support corporate digital initiatives.

You will manage social, campaigns, email, onsite listings, reputation, and content across markets, aligning with brand standards and driving model home traffic and qualified leads toward closing sales. This role reports to the VP of Sales & Marketing and ownership.

Qualifications

• 3+ years of hands-on digital marketing experience, with a homebuilder, real estate brokerage, or multi-location consumer brand.
• Proficiency in Meta Business Suite, Google Ads, Google Business Profile, and an email marketing platform (Mailchimp, HubSpot, or equivalent).
• Knowledge of Google Analytics 4, UTM tagging, and source attribution.
• Strong writer able to draft in an established brand voice.
• Experience with Adobe Creative Suite or Canva for creative production.
• Familiarity with homebuilder CRM tools (Lasso, HubSpot, or Salesforce).

Responsibilities

• Social media execution: Own and manage the content calendar for the Houston and Oklahoma City Division across multiple channels and track performance.
• Coordinate with marketing to adapt corporate creative for market needs while upholding brand standards.
• Plan, launch, and optimize Meta, Google, and retargeting campaigns with weekly ROI reporting.
• Maintain community landing pages, listings, and coordinate photography and pricing updates.
• Build and send nurture sequences for interest lists, VIP Homebuyers, and Realtor partners; ensure proper handoff to sales.
• Monitor and respond to reviews across Google, Facebook, and Guild Quality in brand voice.
• Deliver a weekly performance snapshot for division leadership covering leads, cost per lead, attribution, and engagement.
• Coordinate and support community and realtor events and other marketing initiatives; capture content as needed.

Skills

Social media management

Copywriting

Digital advertising

Analytics

Email marketing

Tools

Meta Business Suite

Google Ads

Google Business Profile

Mailchimp

HubSpot

Adobe Creative Suite

Canva

Google Analytics 4

UTM tagging

Job description

Position

Digital Marketing Specialist

FLSA

Full-Time, Non-exempt/Hourly

Location

2252 N. Broadway
Moore, Oklahoma 73160

Hours

Monday-Friday 8:00am to 5:00pm (occasional nights/weekends for events)

General Purpose

Home Creations, founded in 1981 and marking our 45-year anniversary in 2026 with more than 19,000 homes built across Oklahoma and Texas, is hiring a Digital Marketing Specialist to run the day-to-day marketing channels for our Houston and Oklahoma City division and support corporate digital initiatives. This role owns the touchpoints where today's Homebuyers begin their search: social, community pages, marketing campaigns, email, onsite signage presentation, & reputation, and translates them into model home traffic, qualified leads, and closed sales.

Supervision Received

Works in conjunction between two markets: Oklahoma City, Oklahoma and Houston, Texas. Will report to the VP of Sales & Marketing, Houston Division President, and directly to ownership.

Supervision Exercised

no direct reports

Essential Duties And Responsibilities

• Social media execution: Own and execute the content calendar for the Houston and Oklahoma City Division through multiple channels and track performance.
• OKC coordination: Partner with the marketing team to adapt corporate creative for the Oklahoma & Texas market, uphold brand standards across markets, and contribute to cross-division campaigns.
• Paid digital: Plan, launch, and optimize Meta, Google, and retargeting campaigns against cost per qualified lead and community-level traffic, with clear weekly reporting on spend and ROI.
• Web and listings: Maintain community landing pages, spec home listings, and third-party listing feeds; coordinate photography, floor plans, and pricing updates with sales and construction for multiple divisions.
• Email and CRM: Build and send nurture sequences for interest lists, VIP Homebuyers, and Realtor partners; ensure clean lead handoff to the sales team and consistent follow-up cadence.
• Reputation and reviews: Monitor and respond to Google, Facebook, and Guild Quality reviews in brand voice; drive post-close review volume through structured Customer outreach.
• Reporting: Deliver a weekly one-page performance snapshot covering lead volume, cost per lead, source attribution, and community-level engagement for division leadership.
• Events: Coordinate and support community events, Realtor events, grand openings, promotions, and other marketing initiatives, including capturing content when needed. Safety sensitive position.
• Other Marketing Functions: Other duties as assigned, but not limited to: Geofencing management, professional photography coordination, reviewing and approving marketing invoicing, and any other marketing related tasks as delegated.

Required Qualifications

• 3+ years of hands-on digital marketing experience, with a homebuilder, real estate brokerage, or multi-location consumer brand.
• Working proficiency in Meta Business Suite, Google Ads, Google Business Profile, and at least one email marketing platform (Mailchimp, HubSpot, or equivalent).
• Comfort with Google Analytics 4, UTM tagging, and basic source attribution.
• Strong writer able to draft in an established brand voice rather than a generic social-marketer voice.
• Working proficiency with Adobe Creative Suite or Canva for creative production.

Preferred Qualifications

• Prior experience marketing new construction, master-planned communities, or Texas or Oklahoma real estate.
• Familiarity with homebuilder CRM tools such as Lasso, HubSpot, or Salesforce.
• Working knowledge of TREC and/or OREC advertising rules and general RESPA guardrails for real estate marketing.
• Bilingual English/Spanish a plus given Houston market demographics.

Work Environment

Temperature controlled office environment. The noise level is moderately quiet

Physical Demands

Occasionally required to stand, walk, reach with arms and hands, and to stoop or kneel. Must be able to carry equipment up to 30 lbs. Subject to driving to various locations in varying weather conditions. Reasonable Accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

Tool and Equipment

Windows PC, telephone, printer/copier/fax, and other general office equipment.

Expectations For All Employees

• Excellence and competence
• Collaboration and innovation
• Respect and Dedication
• Accountability and Ownership

Home Creations is an equal opportunity employer.