Digital Marketing Specialist

University of Nebraska-Lincoln; Oklahoma; On-site; USD 48,000 - 59,000; Full time

Job summary

Nebraska Public Media is seeking a Digital Marketing Specialist to execute digital campaigns across paid search, paid social, and programmatic media. You will manage the Google Ad Grant program, build and monitor campaigns, and lead digital promotional execution for assigned initiatives.

Reporting to the Marketing & Audience Development Manager, you will implement campaign strategies, track performance, and coordinate promotional deliverables to support the Communications & Engagement Department

Qualifications

• Bachelor's degree and two (2) years’ experience building and managing paid search, paid social, or programmatic advertising campaigns.
• Experience using digital analytics tools to monitor and evaluate campaign performance.
• Excellent writing, editing, and data analysis skills.
• Proficiency with Google Ads and Google Analytics.
• Knowledge of SEO and retargeting.

Skills

Paid search management

Paid social management

Programmatic advertising

Digital analytics

Writing and editing

Data analysis

SEO

Retargeting

Organizational skills

Education

Bachelor's degree

Tools

Google Ads

Google Analytics

Google Search Console

Email marketing

StackAdapt

Job description

Working Title

Digital Marketing Specialist

Department

University Television-0912

Description Of Work

The Digital Marketing Specialist executes Nebraska Public Media’s digital marketing campaigns across paid search, paid social, programmatic advertising, and audience targeting platforms. Reporting to the Marketing & Audience Development Manager, this position implements approved campaign strategies, manages the Google Ad Grant program, builds and monitors paid campaigns, and leads digital promotional execution for assigned initiatives.

This role focuses on tactical campaign execution, paid media management, digital advertising operations, performance tracking, and coordination of promotional deliverables to support goals of the Communications & Engagement Department and overall strategic priorities.

Nebraska Public Media offers a full spectrum of communications services to the citizens of Nebraska. Some of these services include a statewide noncommercial public television network affiliated with PBS ; statewide noncommercial public radio network affiliated with NPR ; a cutting-edge Digital Media Group; and state-of-the-art audio, video and multimedia production capability delivered via broadcast, satellite, cable, Internet and broadband delivery channels.

The University of Nebraska does not discriminate based on race, color, ethnicity, national origin, sex, pregnancy, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, marital status, and/or political affiliation in its programs, activities, or employment. See https://equity.unl.edu/notice-nondiscrimination/ .

Minimum Required Qualifications

• Bachelor’s degree and two (2) years’ experience building and managing paid search, paid social, or programmatic advertising campaigns.
• Additional years of relevant experience or completed relevant education may substitute for required education/experience on a year-for-year basis.
• Experience using digital analytics tools to monitor and evaluate campaign performance.
• Excellent writing, editing, and data analysis skills.
• Proficiency with Google Ads and Google Analytics.
• Knowledge of SEO and retargeting.
• Strong organizational, planning and time management skills and techniques.

Preferred Qualifications

• Experience managing a Google Ad Grant account.
• Experience with programmatic advertising platforms such as StackAdapt.
• Experience in public media or mission-driven organizations.
• Experience with the Google for Nonprofits program.
• Knowledge of media industry.
• Relationship-based service/marketing experience.
• Proficiency with social media business tools.
• Familiarity with content management systems, Google Search Console, paid search, and email marketing.

Posted Salary

$53,477 minimum