Digital Marketing Specialist

SkyWater Search Partners; Minneapolis, Saint Paul (MN, MN); On-site; USD 60,000 - 75,000; Full time

Benefits offered by this job

Health insurance

Employee assistance program

Employee product discount

401(k) with employer match

Paid holidays and PTO

Job summary

SkyWater Search Partners is seeking a Digital Marketing Specialist to bring campaigns to life across a portfolio of collectible toy brands. The role blends digital marketing skills with enthusiasm for toys, collectibles, and pop culture, coordinating campaigns around launches and managing social publishing.

You’ll work with the Digital Marketing Manager to ensure timely delivery, execute multi-brand campaigns, and support vendor initiatives while maintaining accuracy and quality in all assets.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.
• 2–4 years of digital marketing, ecommerce marketing, campaign coordination, project management, social media management, or related discipline.
• Familiarity with social media publishing platforms, digital analytics tools, and marketing project management tools.

Responsibilities

• Manage day-to-day publishing of approved content across company-owned social media channels.
• Support paid campaign setup, launch coordination, asset management, task tracking, and other day-to-day digital marketing needs.
• Coordinate campaign logistics for vendor and co-marketing partnerships, ensuring assets, product info, and promotional details are shared with the right teams.
• Help maintain marketing dashboards and performance summaries.
• Support recurring campaign reporting and performance reviews, identifying insights and opportunities to improve future campaigns.
• Conduct QA reviews to ensure campaign details and assets are accurate before launch.

Skills

Digital marketing

Campaign coordination

Social media management

Ecommerce marketing

Project management

Education

Bachelor’s degree in Marketing or related

Tools

Google Analytics

Job description

Calling all toy, collectibles, gaming, anime, and pop culture enthusiasts! We’re partnering with a leading ecommerce company in the collectible toy space to hire a Digital Marketing Specialist to help bring campaigns to life across a portfolio of brands!

This is an exciting opportunity to combine your digital marketing skills with a passion for the products and communities you love. From coordinating campaigns around highly anticipated product launches to managing social content and supporting vendor partnerships, you’ll play an important role in connecting a passionate collector community with the latest toys, collectibles, and pop culture products.

This is great opportunity for someone who is organized, detail-oriented, and thrives in a fast-paced environment. You’ll work closely with the Digital Marketing Manager and broader Marketing Team to coordinate campaigns, manage social publishing, support vendor and partner initiatives, and help ensure marketing efforts are delivered accurately and on time.

The ideal candidate is proactive, comfortable juggling multiple priorities, and enjoys bringing all the moving pieces of a campaign together.

What You’ll Do

Campaign Execution

• Manage the day-to-day publishing of approved content across company-owned social media channels.
• Support paid campaign setup, launch coordination, asset management, task tracking, and other day-to-day digital marketing needs.
• Coordinate campaign logistics for vendor and co-marketing partnerships, ensuring creative assets, product information, promotional details, campaign requirements, and other supporting materials are collected and shared with the appropriate teams.
• Help maintain marketing dashboards and performance summaries.
• Support recurring campaign reporting and performance reviews, identifying executional insights and opportunities to improve future campaigns.
• Conduct quality assurance reviews to ensure campaign details and assets are accurate before launch.
• Stay current on platform updates, digital marketing tools, and industry best practices.

What We’re Looking For

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.
• 2–4 years of experience in digital marketing, ecommerce marketing, campaign coordination, project management, social media management, or a related discipline.
• Familiarity with social media publishing platforms, digital analytics tools, and marketing project management tools.
• A basic understanding of digital marketing analytics, campaign tracking, and performance measurement.
• Experience in ecommerce, retail, gaming, collectibles, hobby, or enthusiast-focused industries is a plus.
• Ability and willingness to travel to the company’s Somerset, Wisconsin office on an occasional basis. The ideal candidate will be based in Minnesota or Wisconsin.

Skills & Qualities

• Exceptional organizational and time-management skills.
• Strong attention to detail and a commitment to quality.
• Ability to manage multiple projects and competing priorities at the same time.
• Strong written and verbal communication skills.
• Excellent follow-through and proactive problem-solving abilities.
• Comfortable collaborating across teams and with external partners.
• Ability to thrive in a fast-paced, launch-heavy environment.
• A passion for collectibles, gaming, anime, pop culture, or enthusiast communities is a plus.

What’s Offered

• Health insurance
• Employee Assistance Program
• Employee product discount
• 401(k) retirement program with employer match
• Paid holidays and paid time off

Compensation

The anticipated salary range for this position is $60,000–$75,000 annually, depending on experience and qualifications.