Marketer - Digital Marketing (On-Site)

Gopher Sport; Owatonna (MN); On-site; USD 57,650 - 82,300; Full time

Benefits offered by this job

Health Insurance options

401K

Profit sharing

Paid Time Off

Tuition reimbursement

Job summary

Gopher Sport, located in Owatonna, MN, is seeking a Marketer to focus on digital marketing efforts. This full-time, in-person role involves executing and optimizing digital marketing campaigns across various channels.

In this position, you'll translate marketing plans into actionable campaigns, monitor performance, and report on results. The ideal candidate should have a relevant degree and experience in digital marketing, particularly in managing paid search and social media campaigns.

Gopher Sport offers a competitive compensation package, including benefits and a supportive work environment.

Qualifications

• 1+ years of experience in a digital marketing role.
• Experience managing paid search, social media, or video campaigns.
• Experience in a B-to-B marketing/advertising department preferred.

Responsibilities

• Execute digital marketing campaigns across a variety of channels.
• Review performance and suggest improvements to campaigns.
• Maintain dashboards and monitor KPIs for campaign performance.

Skills

Digital marketing experience

Paid search management

Social media campaign coordination

Video marketing campaigns

Google and Bing Ads proficiency

Excel proficiency

Education

Bachelor's degree in marketing or related field

Tools

Meta Business Suite

YouTube Analytics

Job description

Who we are

Gopher Sport is an industry-leading inventor and seller of high-quality, innovative products used by teachers, coaches and kids for physical education, athletics, fitness and recreation.

Our mission

"To help teachers and coaches show kids how to have fun and be healthier through physical activity". Since 1947, we’ve been committed to delivering innovative products, exceptional service, and an unconditional satisfaction guarantee.

Our values

• We are one dependable and trustworthy team
• We are passionate about quality and excellence
• We move fast to innovate, simplify, and improve

Description

As a Marketer focused on digital marketing, you will execute against department plans and ensure the digital marketing campaigns assigned to you are deployed on-time and meet stakeholder expectations for digital experience and performance. Your assigned campaigns will span a variety of digital channels including but not limited to paid search, paid social, video and beyond.

This is a full time, in-person position in Owatonna, MN.

What will you be doing?

• Accurately translating channel-specific marketing plans into ready-to-deploy campaigns for assigned channels
• Gathering and tailoring content as necessary to include in campaigns.
• Consistently reviewing performance and making changes in campaign structure, content, etc. to ensure that on-going activities are meeting campaign objectives.
• Maintaining dashboards and/or KPIs that make it easy to monitor campaign performance and solve issues as they arise.
• Identifying opportunities to improve performance, providing evidence-based recommendations to department leaders.
• Executing tests and experiments with the support of department leaders.
• Where necessary, track spending and help to ensure budgets are adhered to. Anticipate and elevate budget challenges with brand and department leaders.
• Publishing clear, accurate reporting on assigned activities.

Requirements

• Bachelor’s degree in marketing or related field. Focus or coursework on digital marketing preferred.
• 1+ years of experience in a digital marketing role.
• Valid experience managing or coordinating paid search, social media, and/or video campaigns.
• Proficiency in Google and Bing ads, Meta Business Suite, YouTube Analytics preferred.
• Experience with Excel using low to mid-level functions (xlookups, powerpivots, etc.) required.
• Experience in a B-to-I or B-to-B marketing/advertising department preferred.

Benefits

You’ll get satisfaction knowing you’re helping millions of kids around the world have fun and become more active and healthy. Plus, you’ll get a competitive compensation and benefit package, including traditional and HSA Health Insurance options, Vision, 3 weeks of Paid Time Off accrued the first year, 3 weeks of remote work flexible hours, 8 company paid holidays, profit sharing, 401K, a Lifestyle Spending Account, tuition reimbursement, product discounts, an onsite fitness center and so much more!

Salary Range

$57,650 - $82,300

To apply

1. A short, clear cover letter explaining why you’re interested in this role and highlighting relevant experience