Digital Marketing Specialist

Sibu; Midvale (UT); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

401K

Health insurance

Job summary

Sibu is seeking a Digital Marketing Manager to own online marketing, ads, email/SMS campaigns, and content for their Utah-based operation. The role involves Shopify order processing and some light website work, with a casual environment and limited meetings.

Salary is $50k–$70k with 401K and health insurance. Some remote work may be possible in the future, but front-line customer contact is currently required.

Qualifications

• Design, analyze and track Meta and Google ad campaigns.
• TikTok ad campaign experience would be nice but not required.
• UGC/influencer management.
• Minor creative development and copywriting.
• Customer service (inbound calls and emails about orders, products).
• Wears multiple hats in a small team.

Responsibilities

• Manage digital marketing campaigns across platforms.
• Oversee Meta and Google ads campaigns.
• Handle email and SMS marketing (Klaviyo, Postscript).
• Create copy and blog content.
• Develop creative assets.
• Process orders via Shopify.
• Monitor profitability and ROAS.
• Light website maintenance on Shopify.
• Assist with in-house order fulfillment when needed.

Skills

Digital marketing

Meta ads

Google ads

Email marketing

SMS marketing

Copywriting

Blog posting

Creative development

Shopify orders

ROAS reporting

Shopify management

Customer service

Job description

Sibu is a very small business in the dietary supplements and skincare space. We have been in business over 25 years and have stable revenue. We need to replace the person who was managing digital marketing and other responsibilities. We have a very casual work environment and don't spend a lot of time with meetings and unnecessary reporting. We offer 401K and health insurance benefits as well. Salary range: $50k-$70k. Must have experience with the following:

Responsibilities

• Digital marketing
• Meta ads
• Google ads
• Email marketing (Klaviyo)
• SMS marketing (Postscript)
• Copywriting
• Blog posting
• Creative development
• Order processing (Shopify)
• Profitability and ROAS reporting
• Minor website management (Shopify)
• Possibly helping with in-house order fulfillment (usually less than 1 hr per day)

Qualifications

• Must know how to design, analyze and track Meta and Google ad campaigns
• TikTok ad campaign experience would be nice but not 100% required
• UGC/influencer management
• Minor creative development and copywriting
• Customer service (inbound calls and emails about orders, products, etc)
• Some odd jobs on occasion. We are small and nimble but we all wear multiple "hats".

Additional Information

We may have the flexibility to offer some remote work in the future but, for now, this position will require being the front-line person to talk to customers, walk-ins, etc (rare). We do not have a storefront but some local customers do stop in to purchase from time to time. We have a very chill and casual environment. No dress-code. The business is owned and operated by Peter and Dusty McMullin. We are partners and brothers. We own and manage 3 different brands but the majority of the work is for Sibu. We may be able to offer a higher salary for more years of experience, especially in the dietary supplement and/or skincare products arena. See our website: sibu.com.