Digital Marketing Specialist

Sibu; Midvale (UT); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

401K

Health insurance

Job summary

Sibu, a small dietary supplements and skincare company, is seeking a Digital Marketing Manager to replace the outgoing lead. We offer a very casual environment with minimal meetings and a strong benefits package including 401K and health insurance.

The role covers digital marketing, Meta and Google ads, Klaviyo email marketing, SMS campaigns, copywriting, blog posting, and Shopify order processing. Some remote work may be possible in the future, though front-line customer interaction is expected.

Qualifications

• Must be able to design, analyze and track Meta and Google ad campaigns.
• Experience with Klaviyo email marketing is preferred.
• Familiarity with Postscript SMS campaigns is a plus.
• Strong copywriting and content creation skills for blogs and promotions.
• Ability to handle customer service inquiries and order-related questions.
• Wears multiple hats in a small, nimble team environment.

Responsibilities

• Develop and manage digital marketing campaigns across Meta and Google Ads.
• Plan and optimize email and SMS marketing in Klaviyo and Postscript.
• Create compelling copy and blog posts for product promotion.
• Handle order processing and Shopify store updates.
• Monitor profitability and ROAS reporting and adjust budgets.
• Provide light website management and occasional order fulfillment support.
• Engage with customers via inbound inquiries and maintain smooth operations.

Skills

Digital marketing

Meta ads

Google ads

Email marketing

SMS marketing

Copywriting

Blog posting

Creative development

Order processing

ROAS reporting

Customer service

Shopify operations

Tools

Shopify

Klaviyo

Postscript

Job description

Sibu is a very small business in the dietary supplements and skincare space. We have been in business over 25 years and have stable revenue. We need to replace the person who was managing digital marketing and other responsibilities. We have a very casual work environment and don't spend a lot of time with meetings and unnecessary reporting. We offer 401K and health insurance benefits as well. Salary range: $50k-$70k. Must have experience with the following:

Responsibilities

• Digital marketing
• Meta ads
• Google ads
• Email marketing (Klaviyo)
• SMS marketing (Postscript)
• Copywriting
• Blog posting
• Creative development
• Order processing (Shopify)
• Profitability and ROAS reporting
• Minor website management (Shopify)
• Possibly helping with in-house order fulfillment (usually less than 1 hr per day)

Qualifications

• Must know how to design, analyze and track Meta and Google ad campaigns
• TikTok ad campaign experience would be nice but not 100% required
• UGC/influencer management
• Minor creative development and copywriting
• Customer service (inbound calls and emails about orders, products, etc)
• Some odd jobs on occasion. We are small and nimble but we all wear multiple "hats".

Additional Information

We may have the flexibility to offer some remote work in the future but, for now, this position will require being the front-line person to talk to customers, walk-ins, etc (rare). We do not have a storefront but some local customers do stop in to purchase from time to time. We have a very chill and casual environment. No dress-code. The business is owned and operated by Peter and Dusty McMullin. We are partners and brothers. We own and manage 3 different brands but the majority of the work is for Sibu. We may be able to offer a higher salary for more years of experience, especially in the dietary supplement and/or skincare products arena. See our website: sibu.com.