Digital Marketing Specialist

Massanutten Resort; McGaheysville (VA); On-site; USD 55,000 - 85,000; Full time

Job summary

Massanutten Resort is seeking a Digital Marketing Specialist to support the execution, optimization, and reporting of its digital marketing efforts across Massanutten Resorts and subsidiaries. You will assist with campaign builds, landing page creation, SEO monitoring, and performance reporting, working closely with the Senior Manager, Digital Strategy to drive acquisition, conversion, and revenue growth.

The ideal candidate will be detail-oriented, analytical, and proficient with Google Ads,

Qualifications

• 2-4 years of experience in digital marketing, paid media, or SEO.
• Hands-on experience with Google Ads and Meta Ads campaign setup and monitoring.
• Strong knowledge of Google Analytics (GA4), UTMs, and traffic/conversion reporting.
• Familiarity with website content management systems (CMS) and landing page testing tools.
• Ability to compile and present campaign performance data using Excel and PowerPoint.
• Experience using Canva or other design tools to generate Ad content at scale.
• Strong organizational and project management skills.

Responsibilities

• Support execution, optimization, and reporting of Massanutten Resorts digital marketing efforts across subsidiaries.
• Assist with campaign builds, landing page creation, SEO monitoring, and performance reporting.
• Collaborate with the Senior Manager, Digital Strategy to ensure paid media, website performance, and analytics deliver measurable growth.

Skills

Digital marketing

Campaign optimization

Analytics

Project management

Data-driven

Tools

Google Ads

Meta Ads

GA4

UTMs

CMS

Excel

PowerPoint

Canva

Job description

Massanutten Resort

Job Summary

The Digital Marketing Specialist supports the execution, optimization, and reporting of Massanutten Resorts digital marketing efforts. This role assists with campaign builds, landing page creation, SEO monitoring, and performance reporting across Massanutten Resorts, Wilderness Resort, Massanutten Vacations, and other subsidiaries of Great Eastern Resort Corporation. The Digital Marketing Specialist works closely with the Senior Manager, Digital Strategy to ensure paid media, website performance, and analytics deliver measurable acquisition, conversion, and revenue growth. The ideal candidate is detail-oriented, analytical, and eager to stay current with digital marketing tools and trends.

Required

• 2-4 years of experience in digital marketing, paid media, or SEO
• Hands-on experience with Google Ads and Meta Ads campaign setup and monitoring
• Strong working knowledge of Google Analytics (GA4), UTMs, and traffic/conversion reporting
• Familiarity with website content management systems (CMS) and landing page testing tools
• Ability to compile and present campaign performance data using Excel and PowerPoint
• Experience working with Canva or other creative design tool to generate Ad content at scale
• Strong organizational and project management skills

Preferred

• Agency experience
• Hospitality, resort, or travel industry marketing experience
• Experience with A/B testing and landing page optimization
• Knowledge of CRM-integrated digital campaigns and email retargeting
• Familiarity with data visualization tools (Google Data Studio/Looker, Tableau, or Power BI)
• Experience working with external vendors or digital agencies

Benefits

1. ESOP (Employee Stock Ownership Plan) Retirement Plan Paid by Employer
2. Medical, Dental, Vision, and Life Insurance
3. Free resort amenities & discounts
4. RCI Exchange Vacation Plan
5. Discounts on hotel and resort accommodations

Typical Schedule

• Days: Monday - Friday, with occasional evenings or weekends as needed
• Hours: 9:00am - 5:00pm, with flexibility for campaign deadlines and events

For more information, contact Hannah Magee at [e-mail]