Digital Marketing Specialist
Puck Custom Enterprises
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Benefits offered by this job
Job summary
Puck, Built to Lead, is seeking a Digital Marketing Specialist to strengthen the brand visually across channels. You will design content, assist with messaging, and develop materials for the website, press, and case studies.
Work with the marketing team on campaigns, social media, blogs, newsletters, events, and product storytelling. The role requires creativity, photography/videography, and proficiency with WordPress and SEO.
Qualifications
- Bachelor's or Technical Degree in Marketing, Communications, Digital Media or a related field, or equivalent practical experience.
- Two years of field experience.
- Experience in technical writing for various industries.
- Experience in Adobe Suite.
- Proficient in photography, videography, and photo/video editing.
- Website creation and content management.
- Communication proficiency (verbal and written).
- Organizational skills.
- Initiative.
- Teamwork orientation.
- Problem solving.
- Technical aptitude (digital platform and tools).
- Creativity.
Responsibilities
- Aid sales representatives on messaging and product positioning for different industries.
- Design, develop, and update visual concepts and content for the company website and other online experiences.
- Identify and deliver a progression of events in a storyboard manner.
- Plan, organize and schedule digital marketing for executive team review.
- Work with the team to identify content needed for the website, press releases and case studies.
- Produce written content for third party publishers to position the brand as knowledgeable and the industry standard through promotional content and objective guest articles.
- Assist in content creation for items such as blogs, newsletters, landing pages, and more for specified target audience.
- Prioritize and manage multiple projects within design specifications and budget restrictions.
- Design layouts for consumer facing brand digital experiences.
- Monitor, analyze, and work within marketing platforms like Google Ads to maintain a productive baseline of brand awareness online for relevant audiences.
- Assist in event planning, organization, and execution for in-person events and tours.
- Capture, edit, and publish attractive photo and video content of products for various platforms and uses.
- Promote brand awareness and engagement through company social media platforms and in-person events.
- Develop sales enablement materials, including flyers, brochures, and website updates, to support the sales team.
- Support internal branding initiatives such as the employee newsletter, Puck Magazine, YoDeck content, company PowerPoint presentations, and template creation.
- Other duties as assigned.
Skills
Education
Tools
Job description
Puck | Built to Lead.
Location: Manning, IA Department: Marketing Employment Type: Full-Time Schedule: Monday - Friday, 8:00 AM - 5:00 PM
At Puck, we are Built to Lead. We are a dynamic manufacturing company committed to delivering high-quality products and fostering a team environment where every member plays a critical role in our success. If you are a technically minded problem-solver who picks up new concepts quickly and thrives when there's always something new to learn, we want to hear from you.
The Digital Marketing Specialist will assist in developing and executing creative concepts that propel and enhance the brand visually across all communication channels through the essential functions.
- Aid sales representatives on messaging and product positioning for different industries.
- Design, develop, and update visual concepts and content for the company website and other online experiences.
- Identify and deliver a progression of events in a storyboard manner.
- Plan, organize and schedule digital marketing for executive team review.
- Work with the team to identify content needed for the website, press releases and case studies.
- Produce written content for third party publishers to position the brand as knowledgeable and the industry standard through promotional content and objective guest articles.
- Assist in content creation for items such as blogs, newsletters, landing pages, and more for specified target audience.
- Prioritize and manage multiple projects within design specifications and budget restrictions.
- Design layouts for consumer facing brand digital experiences.
- Monitor, analyze, and work within marketing platforms like Google Ads to maintain a productive baseline of brand awareness online for relevant audiences.
- Assist in event planning, organization, and execution for in-person events and tours.
- Capture, edit, and publish attractive photo and video content of products for various platforms and uses, including in use to demonstrate products, ranging from small social clips to larger video productions.
- Promote brand awareness and engagement through company social media platforms and in-person events.
- Develop sales enablement materials, including flyers, brochures, and website updates, to support the sales team.
- Support internal branding initiatives such as the employee newsletter, Puck Magazine, YoDeck content, company PowerPoint presentations, and template creation.
- Other duties as assigned.
- Experience in Adobe Suite
- Proficient in photography, videography, and photo/video editing
- Website creation and content management
- Communication proficiency (verbal and written)
- Organizational skills
- Initiative
- Teamwork orientation
- Problem solving.
- Technical aptitude (digital platform and tools)
- Creativity
- Bachelor's or Technical Degree in Marketing, Communications, Digital Media or a related field, or equivalent practical experience.
- Two years of field experience.
- Experience in technical writing for various industries.
- Experience creating, updating, and managing content across multiple media, including websites and social media platforms.
- WordPress, WooCommerce, & SEO experience.
- Video editing experience.
This position has supervisory responsibilities.
This is primarily a sedentary role in a professional office environment. Team members must be able to:
- Sit for extended periods and work on a computer throughout the day
- Occasionally stand, walk, and use hands and fingers to handle or feel objects and reach with hands and arms
- Occasionally lift office products and supplies up to 20 lbs.
This role operates in a professional office environment and routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets.
Minimal travel is expected for this position, primarily for occasional industry events, conferences, or team meetings.
At this time, relocation assistance is not available for this position. We encourage candidates within a commutable distance of Manning, IA or those willing to relocate independently to apply.
We believe our team members deserve a benefits package as strong as the products we build. Full-time team members are eligible for benefits beginning the first of the month following 60 days of employment.
- Medical insurance through Wellmark Blue Cross Blue Shield - choice of $2,000 PPO or High Deductible Health Plan (HDHP)
- Employee-only medical premium starting at $120/month
- Free Doctor on Demand virtual visits (covered at 100% on both plans)
- Dental insurance through Delta Dental of Iowa
- Vision insurance through Delta Vision
- Health Savings Account (HSA) - eligible with HDHP enrollment
- Flexible Spending Accounts (FSA) - Health Care, Limited Purpose, and Dependent Care options
- Company-paid Basic Life & AD&D Insurance (1x annual earnings up to $50,000)
- Voluntary Supplemental Life Insurance for employee, spouse, and dependents
- Voluntary Short-Term Disability - replaces up to 60% of income (up to $1,500/week)
- Voluntary Long-Term Disability - replaces up to 60% of income (up to $7,500/month)
- Voluntary Accident, Critical Illness, and Hospital Indemnity Insurance through Mutual of Omaha
- 401(k) retirement plan
- Employee Assistance Program (EAP) through Mutual of Omaha - free, confidential support for emotional, legal, financial, and personal well-being available 24/7/365
Puck provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. Puck complies with applicable federal, state, and local laws governing nondiscrimination in employment in every location in which the company has facilities. Puck expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
Email: hr@puck.com Phone: 712-655-9200
Puck | Built to Lead.
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