Digital Marketing Specialist

Oz Marketing LLC; Layton (UT); On-site; USD 130,000 - 140,000; Full time

Job summary

A growing marketing company in Layton, UT is seeking a Digital Marketing Specialist. The role involves managing SEO, PPC, and social media campaigns to enhance online performance. Ideal candidates will have a strong analytical mindset and creativity in ad development. Join a dynamic team and contribute to innovative marketing strategies.

Qualifications

• 1+ years in digital marketing with hands-on experience in SEO, PPC, and display.
• Proficiency with Google Ads and analytics tools.

Responsibilities

• Manage and optimize PPC campaigns to maximize ROI.
• Conduct keyword research and monitor organic performance.
• Develop and manage paid social campaigns on various platforms.

Skills

SEO

PPC

Analytics

Communication

Project Management

Tools

Google Ads

Meta Ads Manager

Google Analytics

SEMrush

Job description

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Oz Marketing is seeking a Digital Marketing Specialist to join our growing team. In this role, you’ll help drive online performance by managing and optimizing campaigns across various digital channels including paid search, display advertising, paid social media, and SEO.

Key Responsibilities

• Search Engine Optimization (SEO): Conduct keyword research, on-page and off-page optimization, and monitor organic performance to improve rankings and drive traffic.
• Paid Search Campaigns: Manage and optimize PPC campaigns on platforms such as Google Ads to maximize ROI.
• Display Advertising: Plan, execute, and analyze programmatic and direct display campaigns, ensuring creative alignment and audience targeting.
• Paid Social Media: Develop and manage paid social campaigns on platforms like Facebook, Instagram, TikTok, and others to engage and convert target audiences.
• Analytics & Reporting: Monitor performance metrics across all channels using tools like Google Analytics, Tag Manager, and platform-specific dashboards. Provide actionable insights to improve results.
• Collaboration: Work with creative and content teams to develop effective ad creative, landing pages, and copy to support campaigns.
• Budget Management: Effectively allocate and manage budgets to maximize campaign efficiency.

What We’re Looking For

• Experience: 1+ years in digital marketing, with hands-on experience in SEO, PPC, display, and paid social.
• Technical Skills: Proficiency with Google Ads, Meta Ads Manager, Google Analytics, SEMrush, or similar tools. Experience with A/B testing and conversion rate optimization is a plus.
• Analytical Mindset: Strong ability to interpret data, measure performance, and make data-driven decisions.
• Creativity: A flair for creating compelling ad copy, visuals, and strategies that resonate with diverse audiences.
• Communication Skills: Excellent written and verbal communication skills for collaboration with internal teams and external partners.
• Organization: Strong project management skills and the ability to juggle multiple campaigns simultaneously.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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